How do you run social media for one of the most famous schools in the world? Ashley Wheeler, the Assistant Director of Social Media at the Harvard Business School talks to us about the world of Higher Education communications.
She discusses the fine line between maintaining prestigious ‘brand management’ and the want to be ‘fun’ on social media as well as how Higher Education has adapted to a new world of hybrid learning.
- How to run social media for Universities
- The in’s and out’s of Brand management for ‘prestige’ brands
- Why time management is crucial to a good work/life balance in social media