With

Health Service Executive

Our Guest

How have public health services adapted their social media during the pandemic? We spoke to Muiriosa Ryan, the Social Media Manager at Health Service Executive (HSE) to find out.

Having worked with HSE for a number of years Muiriosa reflects on the things her social media team needed to scale up their response in such a critical time for the service and how public sector communications have adapted to incorporate social media into their work.

The HSE social media team use Agorapulse to manage their social media which includes Twitter, Facebook, Instagram and Linkedin. Their channels have a combined following of over half a million.

Health Service Executive is the publicly funded healthcare system in the Republic of Ireland, responsible for the provision of health and personal social services. It came into operation on 1 January 2005.

Key Takeaways

How to successfully scale your social media team
How social media can be used to benefit the public healthcare sector
How to use effectively use Agorapulse collaboratively and to community manage your channels.