Neal Schaffer

Fractional CMO, PDCA Social,

Neal Schaffer

Our Guest

Neal Schaffer is a leader in helping companies grow their businesses through leveraging the latest best practices and trends in digital, content, influencer, and social media marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO for several leading organizations. A popular international keynote speaker who has spoken on 4 continents, Neal is also an experienced university educator teaching influencer marketing and personal branding at UCLA Extension and social media marketing at Rutgers Business School. He is also the author of 4 marketing books, including Maximize Your Social (Wiley) and his newest work The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s blog, one of the most popular digital marketing blogs garnering millions of annual page views, at and listen to his Your Digital Marketing Coach podcast for weekly marketing inspiration.

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Awareness to Advocacy: How to Leverage Social Media In Your Go-To-Market Strategy