Let the Twitter Report Card tell you how your tweets are REALLY doing. Are you utilizing your 280 characters as well as you could be? How often should you be getting retweeted compared to the competition?
Get a clear sense of how well your Twitter followers like or don’t like — your tweets.
Uncover how well your followers, tweets, and outreach compare to that of your competitors.
Immediately understand which areas of your Twitter strategy need extra effort.
Learn about your Twitter account’s performance in 60 seconds.
All Twitter users can access a simple report on their followers, individual tweets, and Twitter Cards, which includes impressions, clicks, and engagement. With these native Twitter analytics tools you can uncover influencers and get to know your followers.
Our free Twitter analytics tool, the Twitter Report Card, goes beyond face-value engagement and allows you to access additional Twitter audience insights, additional Twitter engagement stats, and to compare yourself to your competitors. This Twitter comparison tool offers data you cannot access with any of the other Twitter monitoring tools.
If you’re wondering how to view Twitter Analytics native to the app, simply go to analytics.twitter.com and sign in with your Twitter account. Your Twitter analytics reports will update in real-time, so you can opt for whatever frequency and stats work for you.
You may want to ask yourself a few questions: how is your following growing, what is your best performing content, what are your users interested in, and when and where should you be active.
You can add your Twitter Report Card data to this native report so you can also report on competitor rankings and test your conversation strategy at a high-level. We provide a weekly report so you can adjust according to your report frequency.
When measuring your Twitter analytics with our Twitter Report Card, you’ll see data created from your Twitter activity in the last 30 days. You’ll have easy access to free Twitter analytics including Twitter audience insights and statistics on published posts and conversations.
With the Twitter Report Card you’ll get to know how you stack up against your competitors by accessing critical Twitter insights such as audience amplification, publishing metics, and conversations.
You’ll learn if you’re beating your Twitter competition and which metrics require attention. Knowing where your performance lies amongst the competition will give you the opportunity to begin optimizing your Twitter strategy.
If you like the additional free Twitter analytics the Twitter Report Card provide, make Twitter benchmarks part of your monthly reporting.
These metrics from our Twitter Report Card can give you consistent insight on what is and isn’t working for you so you and know what interests your Twitter audience and can make necessary changes.
Once you begin benchmarking your Twitter Report Card results, you can revisit your goals each time you’re completing your Twitter marketing report.
Once you begin reporting your Twitter Report Card results, you will have the ability to test your social strategy on Twitter by analyzing your Twitter activity. The Twitter Report Card is based on your activity in the past 30 days, so testing will give you the opportunity to continue improving your Twitter interactions.
Once you connect the Twitter account you’d like to report on, your Twitter Report Card will populate free Twitter analytics and allow you to compare yourself to major competitors by adding several accounts.
You will see how your last 30 days of activity to compare in terms of:
Once you add your competitors, each Twitter stat will use a heat map color spectrum — green and red being the dominant colors on a scale.
For example, a square in a darker green under Publishing Activity is doing slighter better than a square in lighter green under Publishing Activity. A darker red square under Conversation Activity is doing slightly worse than a lighter red square under Conversation Activity.
With this scale, you can easily tell what you should be working on to catch up with your competition!
Most free Twitter tools don’t take into account that quality of your audience. Audience quality has the ability to change many of your other Twitter Report card metrics for the better.
Remember, quality trumps quantity and this definitely rings true with the Twitter Report Card. Vanity metrics won’t help your brand or your engagement. Audience quality determine when, where, and how your tweets will be shared online.
So, if your audience quality is lackluster because maybe you’ve used a few bad practices in the past to gain followers, sift through your audience and clean up the junk. Then, shift focus towards gaining followers that really care about your brand.
Brand engagement is important on Twitter, so it’s critical to create messages that inspire a reaction from your audience. If appropriate for your brand, make things fun, make your audience laugh, and maybe even throw in a few emojis.
You should also take into account how much people really do love sharing their opinions. So, ask them – for a response, a personal story, anything that may excite your audience.
Use your Twitter Report Card or other Twitter analysis tools you have to start testing messages. By using the recommendations above and a few of the Best Practices on Twitter we share below, your engagement level should increase in no time.
You should focus on pushing out the content types that resonate with your fans the most. Recreating your followers’ favorite posts will open doors to more engagement.
What may work for your company, may not work for the next. You may use this strategy to adjust what you’re currently doing or even make a complete shift to start attracting a new, quality audience if your Quality metric is low.
There are quite a few Twitter best practices out there and I’m sure a quick search will allow you to find lists of hundreds of them. We’ve short-listed a few of our favorites that work well for us.
If you’re only self-promoting on Twitter, you’re doing it all wrong. Twitter is all about real-time communication, so although a schedule is important, most of your engagement will happen on the fly.
Make it a habit of engaging with other brands, thought leaders in your industry, and your favorite fans. Participate in Twitter chats, retweet relevant posts, save searches for popular hashtags in your industry to stay on top of these conversations.
To put it simply, get creative and start communicating in real-time like the rest of the Twitter world.
We discussed Twitter audience quality above, which is a critical metric to help you reach your Twitter goals. Use Twitter tools to find like minded users and follow industry brands and thought leaders to find your circle of engaged fans.
It’s important to land on a truly-engaged fan-base on Twitter; that’s when your account will really stand out and score well on the Twitter Report Card.
Conversations is real-time is what Twitter was built for. Twitter should be your go-to place to reach out to customers and answer questions. It’s not unusual for a customer to reach out on Twitter before searching for an email for support, so make active monitoring the norm.
Our recommendation is about 20% promotional and 80% conversational on Twitter, and most of your conversation messages will happen in real-time.
Maintaining a Twitter schedule is a sure-fire way to keep engagement high. Plan your tweets on your social media calendar so that you and your team know what’s being posted each day. This may get hectic, so a social media management tool may be useful.
With this schedule your followers will also know when to expect to hear from you on a normal day. Which could possibly indirectly increase real-time engagement.
If you’re using any Twitter tool to measure success, you will first want to pinpoint your goals, whether they’re weekly or monthly. Your goals should align well with the calendar you have planned, so if this doesn’t seem to be the case, adjust your calendar accordingly.
The native Twitter analytics tool and your new Twitter Report Card should make it pretty simple to reach the goals you set.
“I tried it out, and I LOVED the tool. What this Twitter tool does is check if your account performs better than your competitors.”
— Aaron Lee, Writer at SocialQuant
“You can of course invest in other scheduling and publishing tools. Agorapulse is a good example, offering free tools (I like the Twitter analytics report card).”
— James Gurd, eCommerce and Digital Marketing Consultant
“The Twitter Analytics Report Card is an effective tool for measuring your engagement. Plus, it’s great for understanding how you stack up against the competition!”
— Shayla Price, B2B Content Marketer