Podcast: Will Facebook Live Outperform other Post Types?

October 11, 2017 • By

Scott Ayres

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Full Episode Details

Facebook Live is All the Rage! But Is it Better?

Is live video worth the effort for all the magic these marketers talk about?

That’s what I wanted to find out in this test.

In this podcast we’ll be examining the Facebook Reach of posts with:

  • Facebook live video
  • Recorded video
  • Photo
  • Link post

Our Hypothesis:

Facebook Live Hypothesis

In This Episode:

  • Stats on Facebook Live video
  • Our plan of attack to measure results of Facebook Live video against other post types
  • Summary of the data we gathered
  • Conclusion based on the data

Quotes From This Episode:

“Link posts on Facebook still suck!” – Richard Beeson

“Only 0.44% of those that started the Facebook Live video watched it to completion.” – Scott Ayres

Resources:

social-media-lab-raw-data

What Is The Social Media Lab?

The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.

We’ll test mainly organic reach, but also will run paid experiments.

The experiments are conducted by myself, Scott Ayres, and Jason How.

We typically publish 1 blog post and podcast per week.

The podcast is co-hosted by Richard Beeson and myself.

Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify  | Google Play | RSS

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