Is live video worth the effort for all the magic these marketers talk about?
That’s what I wanted to find out in this test.
In this podcast we’ll be examining the Facebook Reach of posts with:
“Link posts on Facebook still suck!” – Richard Beeson
“Only 0.44% of those that started the Facebook Live video watched it to completion.” – Scott Ayres
The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.
We’ll test mainly organic reach, but also will run paid experiments.
The experiments are conducted by myself, Scott Ayres, and Jason How.
We typically publish 1 blog post and podcast per week.
The podcast is co-hosted by Richard Beeson and myself.