Being consistent is crucial when growing a live video show following.
Christian Karasiewicz is our guest this week on Social Media Lab LIVE is about to hit 300 live shows!! 300!!!
We’re going to dive into how he did it, what his process is, and what successes he’s seen from approaching this milestone.
Christian Karasiewicz is the Content Marketing Manager for StreamYard and a social media marketing professional for B2B and B2C businesses.
He’s also the founder of Social Chefs, your premier source for social media training on the web, host of Social Chatter, the longest-running weekly live social media marketing talk show, and host of the podcast, Launch Your Live, with Jim Fuhs.
Social Media Lab LIVE is hosted by Scott Ayres, the Content Scientist at the Social Media Lab.
It’s a weekly show where Scott talks about social media marketing with expert guests and is always testing something!!!
Welcome to the social media lab live podcast. I am Scott Ayres the content scientist here at the social media lab where we bust a miss the rumor in the stories of social media marking with science. You can see all of our interviews that we have published so far and find our podcast at social media lab do live that social media lab dog live I’m blessed to be able to interview lots of experts in the social media marketing space and in this episode, there’s no exception to that rule. Today, I’m interviewing Christian Karaseiev from stream yard and social chefs, where we are going to talk about how he was about to hit three hundred live episodes of his show called social chatters, which I have been on about twelve to fifteen times as a recording this interview and that’s a weekly life show he doesn’t do it more than once a week. So you do the math about to hit three hundred live, shows we’ll talk to him about his process, how he got there, why he does it and what are some of the things that we can take away as live streamers? To be better at what we do so make sure you pay attention to this episode of Social Media Lab dot line, I’m going to bring on my guest and his name is Christian, Kara, sevice and and may be sure I like the right one there and, and you Kara Sevice, was something I couldn’t even say like a year do ago, like saying your last name was like saying I statistically significant. You know that was a hard word for me to say now it’s like car savate. I know what I do. I don’t at even ask you any more, so it’s good to have you on the show Christian you can you tell this because you know I don’t like to read BIOS and stuff, but got to tell us your thirty. Sixty second elevate, a picture. What do you do because you do a lot? What do you do currently so, let’s well first off thanks Lou for having me and I was a congrats to to the youth or was an Amazon actually Amazon, yeah card winner Yeah Yeah congrats. On that I was actually wondering I was like. Oh, I could remember. I Ta actually entered or not so congratulations on that so a little bit about me, Christian Karema, the content, marketing manager over its stream yard, I’m also run a digital agency called social chefs where we teach the fundamentals of social media and off of that has spawned a social chatter, which I started quite a number of years ago. Actually now you know, as we talked in that road to three hundred there, in addition to that, I also host a couple of Amazon live shows so the so sorry I actually run a podcast. It’s called watcher live right. It’s all about podcast about live video. Getting people started that has an Amazon live component, so I live stream on Amazon for some of those shows, and then I also host a second Amazon show called business essentials and conversation as well. Do that I think once a week- and we talked about you know just like things- to help people in business, whether it’s right organization tips or we could be talking about. You know like certain gear that people might need, for example, ways to like some notating techniques and tactics. Things like that. As well so yeah, so that’s yeah, and I didn’t know you I didn’t know you had had it it’s made on that show I didn’t know you had two Amazon line shows that’s pretty cool, I’m trying to start a second one. Just on a personal one. I not a branded one just me and my ball cap just doing life, but I haven’t got on of the doing it yet, but I’m actually live on Amazon right now, with that I’ve been doing a lot of these. For me anyway, just is like side now, but you know for people going live and fore. What to do. I just take my shows that I’m already doing and go live on Amazon with them and you’ll see me look over here every once in a while down on my iped and address anybody’s comments or change my care ocelle and it’s kind of a it’s been a neat thing. Even these little shows like this, even though I’m not maybe talking about product, I still get some cells from it yeah and it’s kind of a colbe passive way to make a little side income so so yeah. So Social Shafts- where did you? Where did you come up with that name? First, so I have a culinary arts background. NEX, okay, I know I started in that. I actually had been into computer science and to and doing a little bit of programming, so I had been doing that. I then transitioned into the culinary world and then I moved directly into the marketing side, literally right off of that, and and that’s when I came up with that- and you know it was about just like a cooking. It’s about learning the fundamentals, for example. So media you learn the fundamentals of social media. You can then apply them. It doesn’t matter. If you move from face book to Pitris to linked in to you tube to twitter. You know the fundamentals for the most part of the same, and once you learn those fundamentals like in cooking, you can apply them to pretty much anything else. You do so and you don’t have to burn your hands as much I mean just got to put in all the long hours or what another in form but yeah yeah. So that’s how I came up with it and then off of that I came up with social chatter that was actually back in the days of black. Actually sorry, I was I’ve been doing, live Shim actually before Blab with really in it. Google hang outside okay, yeah and then Blad came about was like. Oh, this is pretty cool. I basically transition into doing that and then off of that I’ve also have a smaller like series. They also kind of built sort of thematic. It’s social stacks they’re, like short five minute or less two torils of e doing that. Okay need to be more of then, but been doing this for quite a few years as well. That’s a lot to that’s a lot to keep up with. I can imagine you’re what your counter looks like to keep up yeah and so, let’s, let’s kind of that, what I want to do here with you Christian it just kind of dive into you know why social chatters for Nas an interesting name, and I love the name. But but what made you start it, and when did you start it and kind of what was what was that process getting started up? I know you still did it on Google hanging out for Blab and ever things, but maybe I originally. But when did you actually start that show and then what was your original motivation there? It was literally when Blab came out so like that bliwas in what was it Alpha, Bater like it was like literally the week it came out so at fourteen something along those sides. Yeah Yeah Joy August, something along these lines yeah. But I will say I mean the reason I started it was because well, I will say now a lot of mistakes along the way as well. But you know I started it because I was like well trying to figure out well what would people do, and I kind of modelled a lot of that off of like when you watch you know you watch the news. For example, at the time like you watch, can you watch esp you watch all these Grad different places, different stations, you know they’re all talking about for the most part, the same content with they’re talking about it from different angles or they’re, presenting at different angles, and so I was like well. That would be a good thing to talk about here and it supports the other things I already do so you know. So that’s where I said. Well, you know what there’s a lot of value in doing this in terms of like. Do you want to jump in a mistake set or yeah, so you didn’t on Blab first, when did you kind of move it over to Facebo and start? When did you start? you start counting the episodes back in Blab, or did you kind of that take its own I loosely coming later. Okay, fine, it was like it was loosely counted, you know, and obviously I don’t think you could go back to. I don’t think you can get actually yeah it’s on yeah. So at the time this is where, like I mean this is how things evolved. You know I would basically do the show and then I would go download it, for example, whether it a face book or I think I was Facebo at the time. I would download the video and then because you didn’t have the multi streaming capabilities at the time as well. So I would do that and then once I would download it that I would upod t o Yout, and so there are probably a few. There are few episodes that are missing on the Yute channel because I just didn’t get. I didn’t download them at the time because it was you know sometimes the Dow I remember. Sometimes the download would fail. Sometimes it would work, yeah and so didn’t didn’t get all my episodes. But did you go back and do the math of when I started and how I started it and yeah it’s been? It’s been quite the journey, it’s been fun, I think the fun part is actually the process because like when I first started doing them. You know I even I had guest on, but I didn’t have like the best guest on at the time I go on and we talk about. You know like we talk about a topic, but sometimes the guests would be like. I think the guests would ramble on. Maybe they weren’t knowledgeable about the topic, so you know over time. Basically what I’ve done is I started to distill that down and you know, make sure okay, the people I have on do. I have on people that are actually passionate about this. You know that they can actually talk about it. You know they don’t have to know everything for the most part. You know because there’s the thing you you know the Scott like. No one does everything right right. The people have different insights that they can share on things, and so it’s always great to have different perspectives on things from from our guests. In terms of, like you know, mistakes, I’d say when I first started, I mean the episodes were three four hours, something Oh wow, and but they were four hours, but I will say it was. It was too much content at that point yeah, so it was too much and then what I ended up doing was you know. I started looking at an saying: well how much time I spending on this and then I started shrinking it down. Okay, so you know a three hour show: let’s try to get that to one hour. Okay, what do we want to cut, for example, and then I started basically just cut cut cut and then you know just start to like whittle it down now we’re actually were’re still doing it. Now I mean even almost three hundred episodes and and by the way, that’s three hundred eight and I saw like some people like. Oh there e one o five and things like that. It three hundred I do it like a it’s a weekly show right. I don’t do more than once. You know a week, of course, if I did, I obviously have more episodes, but I’m not necessarily aiming for that, because yea, there is a lot that is involved in just producing a show: it’ss, not just going live and every single week it’s. You know it’s quite a bit of work, and I would say this I mean I think the key take away is continuing to improve what you’re doing like now, we’re now even trying to get it down to forty five to fifty minutes of the show yeah, I think the A I was on what last week week before his last week, yeah and yeah, I think I was the fastest one. I I I meant to search. I have to do a we’re talking here. I seared I went through. I you know cause I put a link to your blog, but you know I went and searched my name. You know, on the blog to see how many I was on her. I think I showed up on like twelve of them, something like a few. Actually, I’m not even sure I J, I joke with Christian all the time that you know I want to be his Bob hope and he’s you know, Johnny Carson, that’s going to end up being like like an art work. I want to be on now to be your Bob Hoker me. Let me be your Bob Hope. Only old guys get that that reference, but you know so bob hope was the the number one he’s on. He was a guess more than anybody else on Johnny Carson, so that was kind of been a fun days a typically once a month. I’m on your show, and I will say that you know it S- you stuck to a very similar pattern. You know almost I don’t know how long when you started that pattern, but Christian show will be you know. First, you know he’ll get on to introduce himself as his co host with your co host has changed a few times. Sometimes it’s you know, just a guess: Co host, or just for a few weeks or whatever and and that’s somethin. Maybe we could even talk about and then only introduce his guess who comes on, and then it’s just talking about here. Some latest news in social media. Here’s, a new hey twitter, just said they’re going to do this like tip Rasa, was something we talked about on the last one and then you know, usually what Christial do is ask a couple of questions of the guests that they tend to be the expert on and then talk about a couple of cool tools and social media boom out that takes forty five minutes, sometimes lone. I know yeah. I think we’ve got an hour and a half once a I th, I think, on because there’s just so much there, but that when did you, when did you start that routine was that early on when you started whittling it down has always been that format. It’s always for the most part. I start to add like segments to things like, for example, if the you know it’s about finding the ball, the right balance as well. So if there’s too many news topics like here’s, the thing we focus on social media for business, so you know, for the most part, we’re going to cover the things that are going to impact your bottom line or the things that are going to impact like that are going to have an impact on your business. So, for example, you know if, like let’s see so this week, I know we’re talking about. Like Lincoln. Has this new boost post feature yeah, so they’re going to now at you boost post, just like on face book, which is pretty cool, so, for example, that might be something we would cover we’re also going to talk about analytics. I think this week as well, because you know those are important things for a business to know and to write, to constantly be measuring to see how they’re doing as opposed to like her. Let me actually find a topic that we would not cover so like, for example, this week, like, for example, we’ve got some like tick Tock radio station, like Tick Tock’s, working on an exclusive like Audi experience, you know, with with serious xan for Tick Tock Radio, like I don’t know, if I don’t see that being a a big mover, I think from a business Tamplin, but it could I mean it could be. I guess, if you frame it from you, know called House and twitter spaces, for example, if it’s tick tock getting into the audio business, I don’t know, but for the most part like we would say, okay, you know what that’s something we’re going to rule out, because you know what it’s worth putting out there, but it’s not something we want to spend. You know we value our viewers time so right we make sure we cover the main topics, as opposed to you know some of those little smaller topics that they’re important but they’re not going to move their needle did you did you always have because now you’ve got like yes mentioned, like the business focus of like how can business you social media? was that always the focus or at the beginning? Was it more like just talking about you, and I am at you social? When did you make that train so that actually has been an underling team the entire time, however, I will say a mistake I made at the beginning was: I didn’t put as much of an emphasis on that like I didn’t like, I knew what I wanted to be. However, I also was not driving towards that correctly, and so what I did was to start to look at and say. Well, you know what I’m doing a show. That’s three hours. Let me actually now go in and you know weed out some of the things that are not like right that are not related to that. Because, again, I know who my audience is it’s going to tune in so yeah, so it’s always been underlying theme, but I’ve made sure to drive even harder towards that now yeah. I think I think that Nichi good, especially because there’s a lot of social media markers you just don’t they don’t Tom, and so, if you got a good show that can just boom spill the data or spill the tea as a lot of people say these days, you know and just talk about it and go and get it out. I can consume it real, quick, either an audio or video, because you do make these into a podcast as well. I think that’s that’s what people want they want that, quick, because I don’t have time every day to go through and digthrough twitter and all the other tec crone and all these website to see. What’s going on, so it’s nice to have that sort of focus. Now your let’s go back and talk a little bit about your co host. How many codes do you know how many cohosh you officially had? Do you even know vicious is for? I think I went about four to five, okay, yeah and so part of it, for example, Vincent or lack, and I started yeah like long a long time ago, and then obviously I guess people’s time you know their constraint in their time change things like that. You know I like, for example, I work with him and then I moved into working with another individual and that that changed because, like they were just more helping me out, I think, as opposed to they weren’t like they weren’t necessarily in it, sat make sense yeah, and so you know so I so it has a vaulted over time. You know and then ceremon row now is co hosting with me, yeah, so yeah, and and why did you why? Why a CO host on not tos? Do It on your own with a guest good? Let your thought, processor so part of the thought process is. It makes it easier to focus on the live sham like if, for example, if you’re the one producing the show and you’re, also hosting in talking to your guest, there’s a lot involved there, and so it does have. It helps to balance it out. So, for example, if you have a co host, they can you know they might be monitoring the comments, for example, or they also might be like maybe introducing the topics, while someone else is, you know, sharing the links to the topics or bringing up screen shares, and things like that. So I think the key thing is it’s about finding balance and it also helps everybody feel like they’re involved as well yeah. I think, as you said, that I was doing a couple of things. That’s why that’s why I like having guests, because when it on Asolo show you just you it’s hard to look away and let’s you just tell your people hey. This is just what I’m doing. I’m doing you see me look down it’s because I’m doing this, I’m doing that and it’s okay in a live video, especially if something like this, but it is nice of a guess where I can kind of pull you on, but a co host, yeah you’re doing one thing, one of them doing social when I was pulling up the link, especially because you guys on social chatters, pull up so many links to so many different products and in apps or or whatever the that’s hard to do and still stay engaged. You know with your guest, so yeah I liked having a Co. We did this show with the CO host for a year and a half year and five months, I’m like that with on video. I’ve been doing it so lo now, since April of last year with the guests, because I’m like when I go so low, my own, it’s a quick show for one, even though I can talk to myself for a good hour, but it’s just better to have two people on camera. I think we’ve all figured that out. I don’t even test on it. You probably have to where the two faces there’s something about it. It catches attention and we talked about all the time. The pattern interrupts and changing the scenes and there’s something about having two people that draws in others, plus. If you got a good co host and a good guess they tend to like want to share it. They’ll share it afterwards and those sort of things but yeah the CO host minds et really helps out it. But I would imagine keeping a co host very long and keep it it’s probably hard, depending on how your setup is and what the goal is at the end of the end of the day are there? Is there anything like from a business perspective, Yep that you would recommend maybe doing or not doing with a co host to make it a good relationship? Because I’m assuming you monetized this to some way or you wouldn’t be doing it like? Is there hey we’re going to split this or hey? What is it doing this, because we both love, lie video or we’re going to promote links? What’s some good and bad there, you maybe could recognize it like the good side of working with Co host is obviously I mean, I think it’s about finding ballads like I like you know, I will say this. I think the other thing is that you can also it sort of energizes or I can energize you right if you have a co host, that is as passionate about it. As you are, you know and here’s the thing I mean it does get to be to say it’s not a slog but like over, like you know, doing it day again week out, like they’re, you build up a process right and like it does at some point. You know it does get to the point where you know you do like, like. Oh, maybe you’re, not feeling like you’re in it this week, for example, and so that is one like big benefit of having a co host. The other thing, though, is also like I mean it’s great, also being able to I love hearing for other people. So, for example, I’m happy to tack back seat to you know most of the, for example, to my cost or even the guest, because I want I want to hear from them actually and that’s really my goal is picture. We bring on the right kinds of people that you know that are passionate about it. That can talk about it versus just bring it on like the same people that everybody else are always sees right, even though I just said you’re Bob Hope, so I but I mean I don’t think it’s trot. I think you know, especially if you’ve got a CO host. Where maybe you re you, your gifts are a little bit different from one another. Let’s say like, let’s say like you and Sarana, I don’t even know we’re all land on this, but you know, let’s say someone you’re one of these apple, one of Ye’s android. You know, there’s there’s some good conversations that can happen from that or you love club house. She doesn’t you know something like that, so I think it’s good to have that difference. Is that way? It’s just not the same. Oh Yeah, you’re right Bob, you know and ban turn with each other you know is really really helpful, especially if somebody’s more organized than the other one that can play into it so yeah. So I would recommend if your doing a live, show and thinking of especially with a core of a a talk, show sort of forman news kind of show that guess at you know that the CO host aspect makes it makes it nice. Even if it’s like, like let’s say for your show, for example, you could have a coach that just came on for tool time. You know we talk about tools, they just pop on they’re, like your your reporter talking about the latest tools. I’ve seen who was a social met, examine used to do that they would have. I think Eric Fisher would pop on and and he would get on talk about the latest. You know social media tool that they found or the social tool of the week, and then that was it he was at. That was one thing he did in the show. But again he broke up that pattern different face on screen and I think that’s a pretty important thing to do now. You mentioned process, and sometimes the process can be done it. What is you know? I know it’s a detailed, I’m sure, but kind of can you give us an idea of what your process is to ensure that your weekly fun staying up to date with all the stuff you’re talking about, but like making sure you get guests making sure you’ve got it scheduled like what does that look like for you each week? So for the most part in terms of scheduling you know I try to. I think the key thing is planning head. So, for example, if you’ve got four to five guests, you’re going to have on a month try to actually like, I can tell you it’s very challenging. When you know you don’t have your guest lined up and then you have to kind of scramble. So maybe in the beginning it would have been a scramble and then you know we got to the point where now like we’re booked. You know two to three months out and you know it does relieve a lot of that pressure. So I think the first piece of advice would be if you’re going to run any sort of show where you got to interview your style, show start scheduling out in advance, don’t be afraid also to say you know what like we had, for example, we had Juliet Stapleton on last week and she wanted or she wanted to come back again, and so I said, okay great so I gave her. You know the booking link and she went and looked out for September. So so now I have her booked in September, which is great. I try not to obviously book people like. Oh, let’s have them on every single. You know every month or every couple of weeks, I’m just so. There is some variety there and you know it’s not the same guest always coming on, but you know, I think the first thing is going to be scheduling your guest as far an advance as possible. You can use some really good tools for something like that, like you can use, calendae or city scheduling or harmonize Le All tools to basically make it easy to collect. For starters, like let’s say, Scott was goin a be a guess. I don’t have to like, send him an email that might have been the original way. I did it and then I moved into now having a calendar tool where Scott goes and he can book and there’s Certain Times that he can book, and there are questions that we also then include in that scheduling process, so it makes it easier for us, for example like we might have Scott on, and we might say: Well you know what Scott, what tools do you recommend Scott might recommend? You know three tools, and maybe we’ve covered two of them. Okay. Well, then, that helps you know, take out some of the gust work I figure out. Well, what’s the toilet we’re going to cover that week, this cots on so we get that we get. You know like we get their head shot, for example, for the thumb nails that we make we get. You know questions that he might want to talk about. For example, let’s say Scott was maybe Scott you know just got into Amazon live. Maybe he wants to actually have an amoon live question versus you know what he may have previously talked about on. You know another episode, so I think that’s like really key and super important in terms of making the process for work now in terms of like diving up responsibilities, all that sort of stuff. The other great thing about having a cooast is that you know you can be in cons communication with one another. For example, if you you know, if you know well, okay, I’ve got two to three months already booked out. I want to actually book a few more months instead of the same person always going back to the well, let’s actually see if my co host has any additional recommendations for people that we could you know have on, and then that way we can see if there’s some overlap or if there’s somebody new, that we don’t have not had on. Maybe there’s somebody that they actually know that we don’t know but hey they’re. On our list of of guests to have on so then that way, we can go about making sure that we’re bringing on a good quality guests as well, and it also lends off to a lot of trust as well, because, for example, if our our co host, you know- let’s say we don’t know the person Thatt we want to have on, but they’re friends with them. If you know, if you’re giving them some ability to make recommind for guests like they also know that it falls within the show, so they want to make sure that they are recommending the right kinds of guests. So that’s where I think I’d start with that. I’m curious because you I use calendar color, even know how to say it, but you lose. The harmonize. I’ve had some problems with a caanty here lately. What if you’ve used them all like? Why are you using harmonized Le Right now, because that’s when you tipples, I like it, I’m almost like wanting to move over to it or considering it like what are what are the goods and Bads may what we should look for? I will say the goods in the bad so, like I think the first thing is the ethel. Only reason I’m using it actually is because I got on I got on there relata that I can ab sumo kind of thing or it was a lifetime deal that I got him. Yes, so nice, and so here’s thing it was great and then the only downside, so if few down sides were, for example like every time I go to book, a guest I’d have to like they didn’t, have the ability to limit how many people could look on a certain wet, and so, for example, like Scot you know, this I’d, send you a link, and I be like hey- it’s got picked from these. You know six dates right and then the thing Wa is what would happen is then somebody would book a date that’s already booked, even though you sent them a different date, and you know, then you had to go back through that process. A good thing is they’ve actually fixed that now, so it does it’s kind of it’s very on par with Calamy. I think from a cost. A plan I think, they’re about the same, I think Calentis, like what ten eleven bucks a month, an think is what I pay somewhere around there. I don’t even yes, something like that yeah, but but that’s the reason why I use it, and I will say me: That’s much better than the like calany harmonized, like city, doesn’t matter which one you use. I will say it’s much better than you know: Hey Scott, like let me shoot you an email or leer and then like ordinate. That way, there’s so many back and forth messages that have to happen. Sometimes if you’re, for example, let’s say I’m the one trying to do the scheduling and Scots you know I get Scott initially and then Scott might come back and say well, you know, like Oh yeah, you know I want a book on the date and I send you the link and then all of a sudden like crickets right. That does get to be a challenge because then I’m over hiring like okay awesome got that to that by we to plan A. I had crickets ready there like the benefit. There would be. You know the fact that it takes all the guess: work out of scheduling, scheduling your guest and then you know you don’t have to like start the conversation and then wait for Scott, for example, come back and right and then actually like book his time, because at that point may be someone else book the time you know so yeah yeah, I think those if you’re going to have guests those calendar at whichever one you use is important because he they’ll automatically add the the event to your calendar. It should send them and invite to it to their counter. Sometimes that gets broken. I think I broke mind doing something with to do. It is what I think I figured out a I was. I was thinking to do this with my counter and I think it messed up some of my stuff, but it’s nice, because people can you can set it up to give them reminders at x amount of time beforehand, like you, hopefully, maybe got one today I don’t know I think kin like I said I think I broke calendar, you said, but it should send you an updates. You know some people how they hey you’re, going live tomorrow, here’s the details and, if you’re, both in the same counter and your good counter or apple count or whatever- and I add in like the guest link and the promotional links they should get to notice about that, and that’s a that’s really helpful in that side of it. That way, you don’t have to go back and forth, hopefully, and also someone to re schedule like I had some I had to cancel last week. My guess last week had a cancel. He had an emergency, and so I just say: Hey go just go click the reschedule link in the bottom of the email from calandola and then boom booms, gree schedule, I’m hands off on it. It could date, that’s open on my calendar. That’s you know. I’ve set up for that and I’m done so. Those are. Those are super important tools to have now run of show. Do you use the run a show? I assume I do. I pretty much know exactly what it’s going to be yeah. So so it’s one of those things where I I do have it, but I also have kind of you’ve got it so much that the muscle memory is there yeah. So you don’t write it out any more. I used to make a I used to make a google dock for every single one of them now, actually so so I run it so like in terms of like bringing up overlays and intro videos and Eltrot, and things like that. That’s just more like second nature, but in terms of the content for the show you know we do wake. We plan it out, for example like even at even the day of the show like okay. So I do like a show tomorrow at what Ned thirty a M sear standard time. Actually so I’ve got to show tomorrow episode, O Hundred N Nty three, and so then, maybe later in the day, I’m already planning other things for the falling week. You know because there could be some additional content that comes out to like hey, that’s actually useful, right, yeah so, but now I definitely say like having a run of show does help. For example, I like to keep like heap spreadsheets so spreadsheets with you know like. What’s the show about what’s the time, what’s the you know is there a link is a ter blog post, for example, that goes with it. Who is the guest? What are the tool what’s the tool that we cover, for example, and then I also keep like list running list of like well, you know, Oh, this would be a good guess to have on, and this might be a good tool to talk about, and then we also have a separate document where basil that we’ve got. You know pretty much okay, so once we’ve got all the topics, what are the main ones we’re going to talk about and then what you know? What are the questions we have for our guest, and so we literally just run right down those yeah. So do you do you share your running, show with your guest ever how you not I basically I give them the process yeah and then you know I tell them what the process is and then what I do is like I’ll send them the topics, so they can just make sure that they can review them ahead of time. But you know I don’t necessary, like say like hey. This is my exact process. Unless it’s like a brand new person, so yeah I’ve seen some people do. That is kind of. You know it’s kind of an interesting thing to see the way you know as a guest. Exactly what’s going to happen. So you know, if you know, you’re going to be off camera for a couple minutes. You can take a drinker now you could do whatever, but yes, some EO. I think I think, having some sort of process that you do, we now it’s okay to switch it up and change it up like to today. I did the you know give away at the very beginning. I didn’t play a video like a normally Mitoud, O promotion. You know Goru holes, but have some sort of thing you do and, like I Christian you just said, sometimes it’s muscle memory and you just know what you’re going to do you? Don’t you get to a point, especially at three hundred almost and that’s not that’s just for this show. I can you know the rest of your shows, probably number two hundred or so on. POPPA you just kind of get used to it, but if you’re, starting out with lie, video run in shows are so important just to get in that pattern and routine for me now, you know when I used the back in of life studio here with restreine that I use yeah, I kept my captions or my lower thirds are basically my run of show a lot of times. I’ll put them in the order. I’ll rearrange my order, and I know I’m just going to go down each one of those not today I didn’t do as much, but a lot of time I used to number them even like number one number, two like a new I just got to. I don’t go over and open on the document up right to look back and fort because that’s a that’s a pain because I’ll be sitting here. So let’s say I’m on this live right now and I’m looking at my run of show. I’m doing this trying to you know, look up and down the whole time or have it on another screen make’m. You know on task. That’s why I think those you have a way whatever tool you’re using you usually have some sort of captions or lower thirds. You can change out constantly and just use those yeah that really helps you move through your show for sure and the need go ahead. It’s say and those become part of the process. That’s the other thing I mean they do if you’re doing a live stream, for example, you know you find creative ways. I think, to break up the show right so, for example, whether that’s having an overlay for each like almost like every act like that would be. I think the first thing you know yeah, you know- and I I mean I will say, as I always told people like the one way I started was I took note cards and I write out because I was actually using wire cast okay, I like so I went from like Google, hang outs and then I said, oh well, I’m going to make this work and then I move in the wire cast and then I had to build scenes, and so that’s when I actually started, like literally wrote out all my shows on they were in no cards with them. He jus a little piece of paper. So, like I wrote down all my scenes and then I said okay, this is the show, is the full of my show and then okay, like that’s a lot of stuff. Okay, let me condense this: How do we condense? What can we remove without actually changing the structure of the show you know or making? The show like you know like changing something crucial to it, so yeah. So what we do, as you know, we’ve say whittled down the topics made sure you know. We have enough time for focus on certain things. You know and then pretty much like just continue to refine refine or fine. I mean it does know it still takes work. It doesn’t matter if it’s three hundred or episode one I mean it takes work yeah so and it you know as soon as you as soon as it gets easy. You probably have it. You know you’re not giving it your best. I know when I, when I phoned it in everybody else, can tell that I phoned it in, but I even still do I use note pads, sometimes still even today, just to go. Oh, I got a last minute thought, let’s make sure I’ll put it up here in front of me, where no one can see it. Just to remember how you got to mention this, especially like for a Goroos. Let’s say: WE’VE GOT A new product feature which isn’t some Octopi ally will do a lot. I’m trying to remind myself I got to talk about this product feature I’ll put it in front of me that way. I remember to go over to it. So posted notes can still have value. You could put them on your monitor your tripod. Those reminders are still important. Now, a couple more minutes with you, but I’m curious you’re about to hit three hundred. It was eight episodes like you got any big plans right for three hundred like I really have no three hundred guests on or you know. I know that would be cool. I actually have I be honest. I haven’t really started thinking about it yeah, so I just consider him like okay got, I hit three hundred, so I mean yes, it’s cool, it’s just it’s not that you know it’s a number yeah. It is. Ah That’s that’s there’s just some good point is it is a number, but it’s also something especially because you do your podcast and you launch your live right. It’s a good mile sone for people to kind of celebrate with you. I think I know for our hundred. I haven’t playne anything yet I know who I probably will be unless I take a week off in June, which I probably will already that’s a that’s a good thing too in the bad, like you schedule, guest in advance, and you go oh I’m four months ahead and I decide I want to week off. Sorry God, I gotta move you up a week that happens sometimes, but you know be it’d be fun to have you know I’m thinking I’m might bring on like do my normal interview show like this, especially with the gas. I think it’ll be it’s a pretty big name, so yeah I’ve never had on before I’m excited about, but that I might it Eric so is who it should be on as make a hundred episode which I’m excited on, but I might do like a after show like all right. You’re done Eric, see you later and then to start bringing on past guests or something just to have a you know. Have a cocktail party or you know chill out and talk could be kind of a fun thing. Yeah do and play- and you know that’s one other thing I think that’s really important to mention, like you mentioned, how like you’d, have like a cocktail part or something like that afterwards, like you, could get into doing other things as well like with your live strings. So, for example, you know you could do your live stream and then, after the show, if you want to have you know more conversation with people, you could build in. You know, let’s say it’s: Fifteen minutes you go over to twitter spaces, for example, or club houses right. You know, and you could have a little more one on one with with your listeners or your viewers as well so great ways to repurpose the content. That’s the great thing about this. So that’s! That’s in my last question, for you is that I’m glad you reminded me, I should have put the reminder note of you: Repurpose Your live shows and your pod can make them in a podcast and blog post like super quick quicker than anybody. I’ve really seen like Christian show will be tomorrow morning and probably by what Friday afternoon, Saturday morning, you’ve already got the thing published in thousands of tweet scheduled out and going out like how do you do it so quick? What’s the process there for you, and you know, how are you doing that so Facius, I’m months behind usually on mine, and I don’t even write as much in mind, I think part of it is just sitting down and focusing on it. You know, like I think, part of it. It still comes back to having a process having a formula like so, for example, there’s certain parts where there’s not a whole lot that I have to actually add into the article, but then there’s you know the main portions, for example, of the show that do get a lot more attention to them. Part of it, like I said, planning his key, so you know, for example, I know what the main topic is going to be going into the show, I’m already starting. You know, maybe on Monday, for example, if I’ve got some topics, I’m already starting writing some things up. You know and we’re not talking like you know how that, like that whole thing Scot about like making the chain of like hey, start writing, you know a hundred words a day or three hundred words or something like that. It’s actually not a lot. If you really think about it, and so, like my three hundred words could be a section of my article that gets written every single week. So that’s typically the way I work, and I mean it’s. It is something that you also, I will say you have to mentally prepare yourself for right. Knowing okay, I’m going to do the show. I now have this window to work on something, and then you know, and it’s finding like I’m going to go back to like systems systems are really important. So, for example, you mentioned, if there’s certain things you want to talk about during a show, you might keep a note pad. I save you met a physical note pad and shot something down or posted notes. However, like I’ve always looked at that and said: okay, for example, I will actually do a digital like I actually use like a rocket book. It’s this like no book that it’s an Araceae Notebook, oh cool, so basically the way it works is you could? Actually? You can write down your notes, so you can committed a memory and then you can also digitize them and they convert them to basically the O cr e, the text. So that way, it’s searchable right and so then, that way like I might have like the information right there and then the great thing about that is it works. I have the physical notebook and then I can actually go on the laptop or on the mobile phone or the tablet, and you know add notes depending on where I’m at so yeah. That’s a A. I wish I could get faster at that process and I do want to dress. You can’t see this and no one else carry that. No, I told you I was live on Amazon, some one named Jeffrey and I just want to tell Jeffrey. I am live right now. He thinks this is pre recorded. It’s not pretty rear, we’re alive right now and he’s wondering what the three hundred about we’re talking about Christians live. Show that he’s done on his channels. Around social media is about to hit three hundred, not specifically Amazon. He thinks we’re cheating about something, I’m not really sure, but I just wanted to kind of say: Hey we’re, not we’re not we’re not pre recorded here on Amazon or anywhere else. We’re talking about the achievement of getting the three hundred lives on his weekly live show to do the math on that. It’s it’s a lot of it’s a big thing there, so yeah yeah, so kind of an interesting conversation. I mean the Amin over here I mean the key thing with all of that is it’s about setting up a system? You know the first few are going to be hard, and I said the first few meaning like maybe the first couple of months like it’s going to seem hard right and then like once you get a process and really start to work the process. It’s becomes a whole lot easier like something that initially took. You, like I said I started out with the show, and it was three four five hours long. I then said you know what I need. How do I get more? How do I extract more juice from that right? So you know three. Four five hours show: Let’s, let’s try it like, reduce it by half an hour and then, let’s see where we did okay, were we able to quickly easily reduce by half an hour, if not, let’s try reducing again and again and again further refining the process. You know, I think, that’s key well, very cool Christian. I pressure you hop it on in tacking kind of find it out a little bit like it’s funny. How Book Christian? I don’t know it’s like three months ago. I think it leaves three or four months a picked a day. I was like you know, Chris an I know it that are well enough. Like a. We want to talk about we’ll figure out later, I’m like Oh you’re, about to three hundred. Let’s talk when I was on like a week or so ago, like oh o, t a D, nine T, T D, N, N one yeah we’re getting those talk about three hundred yeah yeah, because I do think it’s an interesting topic for people and it’s interesting. You know it’s a golden maybe get to like how can you and for anybody just like start out like all right, get get your one Jason Webster. If you’re watching this, I want to see your one I so I haven’t seen it but get your want and then get your five and then get your tin and this kind of boat built off for that I’d never kept up with mine. For this show, and then I saw en Anderson Gray had had had this one hunted show here recently on his, I think, confident live show and I went, I wonder, were the labs at I have no idea. I was thinking we mout man. We may already passed a hundred, I don’t know it’s. I went through the painstaking process of going our face book page and counting every single one of them, and I was like Oh we’re in the S: Hey we’re still in good shape. So now I don’t put it in the some people like to put it in the episode. I didn’t want them just to play around it, but you know I made this of the mentally keep up with it, but that is but people do see. That, though, like I do see now with en show like he’s on episode like one fourteen or something now I see that episode number for yours. You know you mentioned. This is episode to ninety one. You also use it for a short cut like a pretty link. I assume or something like that. Yes, on your website, so you can say it on the audio podcast and people can go right. Oh Social Shipcot for lise two ney one boom. I can go over to it, so there’s there’s some value in knowing that number just for that podcast repurposing side of it, which is kind of motivating me now, even saying it more like. I need to go to start getting the numbers and just say this is episode. You know ninety five and go from there because you can use that later on for sure. So you haven’t, you haven’t, checked out and I get it pulled up. I should have sold have counted. I think it is twelve. So on re three four, some point: Yeah six yeah, I’m on two pages of your website face but yeah go to social chefs com. You can see everything that that Christians doing over there and you also have your launch your live podcast, which is a great podcast o you still you in gym doing that podcast right now, we’re in transition period JEM take core actually from that. Okay, so I got out of IGES. Listen because I haven’t gone to the gym lately like a B, listen to podcast! No, but I will say this. I think the key thing so like, for example, one thing that I do you just mention it. You know, for example, if you go to social CCM, SC, two. Ninety two, for example, that will take you to social chatter. Two, nine! Two! That’s my you know, two hundred and ninety second episode. I set that up every single week, so, as you you mentioned, if you’re doing any sort of audio, I then don’t have to tell somebody will go to social shifts that com sash blog and then you know, look through the content. Instead, you can get right to the episode without having actually thing. You know to okay. Well now that I’m here, how do I get over here? So you know make it easy. I think the other. The other key thing, I think, is you know it may feel like at some point like don’t give up that’s a key thing, but I would also add don’t be like don’t like, for example, you know if you’re doing this show and you’re like you know what I things aren’t working or you know what I’m putting like three hours into this and I’m getting no viewers, for example like it does take time to build up thews, but it oh yeah takes time also to like put in the. I got put the right kind of work in so, if you’re doing a lot of things you’re like Oh wow, I’m doing this show and I’m like you know putting all this time in and you’re not seeing the value in it or the Ri at least, and you know what you can do is that’s where you, you should consider changing a few elements here and there and also just remember as well. Your show also could just be a way to get them into your bigger product, for example as well, so maybe you’re not getting people to watch the lives you’re getting the replay or you’re getting people that watch the video and then they’re like well, Hey! You know, let me go check out your website and you know check out some of your content so yeah because sometimes live videos I mean you and I both know is- and you know in our numbers- go up and down even right. Now you get you get a handful of visors people watching and they go away for a little bit. I don’t watch the whole thing, that’s normal, but to the replay a lot of people watch the replays for most reviewers come from and then that audio repurposing I mean it could be a year from now and someone searching and finds you know the content you were talking about and that’s your kind of their gateway to get into you, I’m even finding, while taking my audio from this show in the podcast, and I haven’t really promoted Harley anywhere, I’m already seeing those download numbers as start to increase every week, people start to subscribe and or find it based on a search term, something like that. So Yeah repurposing. This don’t think it’s just reprenn here I hit in there in the minute. That’s it, which is what a lot of people do and I’m guilty of it. There’s so much more to that. Make snippets off the video of the live. Video make ig t’s story, you know, do stories, do a lot of stuff to promote it and people will keep coming around to it. YEA, and I, like the point by the way. Well last point I want to make is, if you’re doing a live, show, let’s say it’s a thirty minute show or one hour show, don’t be afraid to repurpose it into other pieces of contact. So, for example, it’s not somebody’s not going to always watch that one hour show what you can do is you can run through some tools like try lately, for example, this is ai it’ll, basically spit up spit out your video clip, and then you have something for social for exam right. You can also use like if you want to also make some other just smaller clips. You could use like Streamer Bolo as well. I think we talked about that Conrin, I think. Was It with you mon yeah, that’s no er tool for, like you know, taking a long piece of content and, let’s you know, let’s pull up a little, a volume of that. You know piece of content and let’s put that in the social, let’s pull out another piece and another piece, the highlights. Sorry Yeah. It’s always good to you now make you a quick, thirty. Second Video, then entice people to go. Watch the rest of it or read: The blog post uses to drive traffic, and so there’s there’s so much you can do at. I think the repurposing side of where most people fall off so yeah definitely cool well appreciate. You been on the show with me today, Christian and I look forward to you, know three hundred and probably being on another. You know you know five six episodes this year, you and hang out and talk, and I always have a good time with it, a pots guy or appreciate you. I