Podcast: Does Adding an Emoji to Email Subject Lines Matter?

January 23, 2019 • By

Scott Ayres

Does an Emoji in Email Subject Line Result in 50% Higher Open Rate?

Full Podcast Details

We seem to be talking about emojis on the podcast alot lately!

Afterall we have run loads of tests on the effectiveness of emojis on Instagram and Twitter.

But our friend, Jamie Turner from 60 Second Marketer, was noticing a trend when adding an emoji to his email subject line that went against what the “experts” were saying.

So we teamed up with Jamie to bring you this next experiment!

Hypothesis

emojis in email

In This Episode

  • Jamie Turner from 60 Second Marketer introduces the experiment idea to the Social Media Lab
  • Why we tested emojis in email subject lines
  • How we ran the test
  • What the data says about emojis in email subject lines
  • Our conclusions based on data

Resources

What Is The Social Media Lab?

The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.

We’ll test mainly organic reach, but also will run paid experiments.

We typically publish 1 blog post and podcast per week.

The podcast is co-hosted by Richard Beeson and myself.

Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify  | Google Play | RSS

Some studies say adding an emoji in email subject lines leads to amazingly higher open rates and CTR. But is this fact or fiction?
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