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Full Episode Details:
Evergreen Content on Twitter: Dead or Thriving??
There are some that claim evergreen content is no longer useful on social media — regardless of the site you post it on.
We’ve ran a study on evergreen content on Facebook, with interesting yet positive results.
But what about Twitter? Is evergreen content still a thing there?
We’ll discuss that in today’s podcast!
Our Hypothesis:
In This Episode:
- Definition of evergreen content from various sources
- Opinions from thought leaders about evergreen content
- How we setup our study
- What the data says about evergreen content on Twitter
- Our conclusion based on the data
Quotes From the Episode:
“Grow Bigger Ears.. That’s to my recollection the 1st piece of evergreen content I ever knew about (by Chris Brogan).” – Lisa Kalner Williams
“On one hand we have Michael Stelzner saying evergreen content is dead, but on the other hand we found with Jeff Bullas that evergreen content is super successful for him.” – Richard Beeson
Resources:
- Full experiment with details of setup and data
- CopyBlogger definition of evergreen content
- Hubspot on evergreen content
- Michael Stelzner’s stance on evergreen content
- Our case study with Jeff Bullas
What Is The Social Media Lab?
The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.
We’ll test mainly organic reach, but also will run paid experiments.
The experiments are conducted by myself, Scott Ayres, and Jason How.
We typically publish 1 blog post and podcast per week.
The podcast is co-hosted by Richard Beeson and myself.
Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify | Google Play | RSS