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Podcast: An Interesting Test about Facebook Ad Comments

June 28, 2018 • By

Scott Ayres

Full Podcast Details:

An Interesting Test about Facebook Ad Comments

Jason How came up with a really, really interesting experiment to run related to Facebook ads.

He wanted to see if ads with comments or without got more free trials. But then also expanded that to see if positive or negative comments on those ads performed differently.

For the 1st time ever we ended up with 2 hypothesis, since it was 2 tests within 1:

facebook ad comments hypothesis 1

facebook ad comments hypothesis 2

In This Episode:

  • Some background on why we tested ad comments
  • Why Jason ended up running 2 tests
  • How the tests were setup
  • Details about the data
  • Conclusion based on the data


What Is The Social Media Lab?

The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.

We’ll test mainly organic reach, but also will run paid experiments.

The experiments are conducted by myself, Scott Ayres, and Jason How.

We typically publish 1 blog post and podcast per week.

The podcast is co-hosted by Richard Beeson and myself.

Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify  | Google Play | RSS