This is an interesting experiment that you likely haven’t seen elsewhere.
We wanted to see if sending Facebook ad traffic to a blog article review of our app performed better/worse than a typical landing page.
“Imagine you have a great product that customers love, and 1 day an influencer writes about you…” – Jason How
“Wait.. We made an exact copy of Ian Anderson Gray’s article on our site just so we could track the data?!” – Richard Beeson
The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.
We’ll test mainly organic reach, but also will run paid experiments.
The experiments are conducted by myself, Scott Ayres, and Jason How.
We typically publish 1 blog post and podcast per week.
The podcast is co-hosted by Richard Beeson and myself.