Podcast: Does Using Emojis on Instagram Lead to More Engagement?

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Full Episode Details:

Emojis on Instagram: An In-Depth Study

Yes we did a study on using emojis on Instagram and how they impact engagement!

It seemed silly at first, but is there real value in using emojis in your Instagram posts?

That’s what we’re going to test today in the Lab.

Our Hypothesis:

In This Episode:

• Background on why we tested emojis on Instagram
• Our opinions about the study
• How we setup the test
• What the data says about emojis on Instagram
• Our data based conclusion

Quotes From the Episode:

“What if I told you using emojis on Instagram could have business value?” – Scott Ayres

” Come on.. Emojis are only for 20 year olds flirting with one another!!” – Richard Beeson

Resources:

• Full experiment with details of the study
• Quintly study on emojis on Instagram
• Quintly Interaction Rate Calculator

What Is The Social Media Lab?

The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.

We’ll test mainly organic reach, but also will run paid experiments.

The experiments are conducted by myself, Scott Ayres, and Jason How.

We typically publish 1 blog post and podcast per week.

The podcast is co-hosted by Richard Beeson and myself.

Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify  | Google Play | RSS