There have been many claims over the years that Facebook punishes the reach of posts by 3rd party apps such as Agorapulse, Buffer, Hootsuite, etc.
I have never believed this and challenged this accusation many times.
In fact the very 1st test I ran for the Social Media Lab busted this myth.
But it’s been a year so we decided to retest. Listen above to hear the episode.
The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.
We’ll test mainly organic reach, but also will run paid experiments.
The experiments are conducted by myself, Scott Ayres, and Jason How.
We typically publish 1 blog post and podcast per week.
The podcast is co-hosted by Richard Beeson and myself.