Podcast: Is Twitter Penalizing 3rd Party Scheduling Apps?

Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify  | Google Play | RSS

Full Episode Details:

Rumor Has it Twitter Might Penalize Third Party Scheduling Apps!

Could this be true?

Many believe Twitter does in fact penalize tweets made by apps such as Agorapulse, Hootsuite, Buffer, etc.

But there isn’t alot of data on this — just rumors.

Ian Anderson Gray wanted us to test this so in today’s podcast we will!

Our Hypothesis:

 In This Episode:

• Why we ran this test about Twitter and 3rd party apps
• How we setup the test
• Detailed look at the data
• Our conclusion about posting with 3rd party apps to Twitter
• Problems we had testing this

Quotes From the Episode:

“Since the dawn of time there has been an argument that using 3rd party scheduling apps on Twitter will hurt your Reach or engagement.” – Ian Anderson Gray

“Oh yes. We’ve heard this one SO many times over the years.” – Scott Ayres

Resources:

• Full experiment with loads of data
• Free Range Social
• Buffer’s test using 3rd party apps to post to Twitter
• Twitter Promote

What Is The Social Media Lab?

The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.

We’ll test mainly organic reach, but also will run paid experiments.

The experiments are conducted by myself, Scott Ayres, and Jason How.

We typically publish 1 blog post and podcast per week.

The podcast is co-hosted by Richard Beeson and myself.

Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify  | Google Play | RSS