Could this be true?
Many believe Twitter does in fact penalize tweets made by apps such as Agorapulse, Hootsuite, Buffer, etc.
But there isn’t alot of data on this — just rumors.
Ian Anderson Gray wanted us to test this so in today’s podcast we will!
“Since the dawn of time there has been an argument that using 3rd party scheduling apps on Twitter will hurt your Reach or engagement.” – Ian Anderson Gray
“Oh yes. We’ve heard this one SO many times over the years.” – Scott Ayres
The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.
We’ll test mainly organic reach, but also will run paid experiments.
The experiments are conducted by myself, Scott Ayres, and Jason How.
We typically publish 1 blog post and podcast per week.
The podcast is co-hosted by Richard Beeson and myself.