As we mapped out our Quora ads strategy, we wondered — where should we send those who click on our ads? To a landing page that cuts to the chase about our offering — or to an educational blog post that presents an offer in a less in-your-face way?
These days, the first approach — landing page — seems to be the crowd favorite:
We’ll test this theory in this episode of the podcast! Who will win?
“Considering how large Quora’s user base is now, their newly offered advertising feature is definitely something marketers should be taking advantage of.” – Michael Angiletta
“Wait! You can advertise on Quora???” – Richard Beeson
The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.
We’ll test mainly organic reach, but also will run paid experiments.
The experiments are conducted by myself, Scott Ayres, and Jason How.
We typically publish 1 blog post and podcast per week.
The podcast is co-hosted by Richard Beeson and myself.