This week’s Pulse features some pretty significant influencers. Find out what Kim Garst has to say about using Twitter to grow your business and the strategy Jay Bear recommends for relationship marketing. We have also found a very simple guide to getting your content seen on Facebook, which ties in nicely with the piece on how Nestle is dealing with changes in organic reach. This week also features an interesting experiment on advertising objectives. We hope you enjoy it.
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Author: Jenny Brennan for AgoraPulse
Why read this article?
This article is based on the presentation made by Kim Garst at this year’s Social Media Marketing World in San Diego. The valuable information in this article will assist you in devising a successful Twitter strategy for your business.
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Author: Aaron Kahlow, Online Marketing Institute
Why read this article?
Getting content seen on Facebook can be a source of great confusion and frustration for many small business owners. In this article Aaron cuts through the jargon and lays the process out in simple terms. Find out how to get your content seen on Facebook.
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Author: Molly Pittman, Digital Marketer
Why read this article?
There are 8 advertising objectives to choose from when creating an ad on Facebook but which should you choose? The objectives themselves are self-explanatory however this article highlights a very interesting experiment. Molly ran the same ad using clicks to website as an objective and again using website conversions. Find out what happened.
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Author: Jay Baer for Mari Smith
Why read this article?
Consumers are constantly being asked to engage with content, along with a stream of email marketing and online advertising that web users are bombarded with. How do you make sure that your business or brand stands out from the crowd online? Jay Baer has a really interesting insight that might just turn your marketing strategy on its head.
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Author: Todd Wassermann, Mashable.com
Why read this article?
Nestle has adapted to the algorithm changes introduced by Facebook that have seen organic reach plummet. Facebook is favouring media stories. F++ind out how Nestle adapted their pre-Hallowe’en campaign to take advantage of that fact in a very positive way.
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Author: Martin Beck for Marketing Land
Why read this article?
According to social analytics and publishing firm Shareaholic. Facebook is strengthening its position as the number one source of referral traffic from social media platforms. The figures are based on the 300,000 websites in the Shareaholic network.
Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool