Why Facebook Doesn’t Care about Your Reach: Social Media Marketing Weekly Review (November 14th 2014)

Posted on November 14, 2014 by

Social-Marketing-weekly-review300x300This week we find out all about the Facebook Unfollow feature. Love it or hate it, you need to know about it. We have also found some amazing resources and eBooks for you, our readers. Get some expert tips to take your Facebook marketing and advertising to the next level this holiday season. We share an awesome eBook to help businesses get the most out of Twitter, in addition to some tips on creative Twitter updates. We hope you have your earbuds ready – you’ll need them when you dive into the new marketing podcast website! Enjoy….

 

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#1 Facebook Unfollow: Helping Users to See the Content they Like

Author: Jon Loomer, Jon Loomer Digital

Why read this article?

Earlier this month Facebook launched a new feature that will help users to see the content they like in their Newsfeeds’. They can do this by ‘unfollowing’ or ‘seeing less’ of the Friends, Pages and Groups that clutter their newsfeeds.

What’s the PULSE on This?

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  • By unfollowing a Page, Person or Group users will no longer see content from those sources in the newsfeed, but will still like the Page, remain part of the Group, and be Facebook Friends with the person.
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  • Some marketers reacted angrily to this functionality but Facebook continues to prioritise User Experience over the organic reach aspirations of brands.
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  • Facebook content must be filtered or Newsfeeds will become cluttered and unappealing to users.
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  • We have always said that the quality of your fans is much more important than the quantity. Organic Reach is only one metric, it should not define the success of your Facebook marketing strategy any more than number of likes should.
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  • Pay attention to the frequency of your posts in the coming weeks to measure the impact of this functionality.

>>Read the full article

 

#2 14 Interesting Content Ideas for your Twitter Updates

Author: Aaron Lee, for Social Media Examiner

Why read this article?

In the fast moving world of the Twittersphere coming up with great content to engage your followers can be difficult, especially when you Tweet several times per day. How do you keep it fresh and appealing so that you can spark a conversation? Aaron has some interesting suggestions in this article, read on….

What’s the PULSE on This?

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  • Asking questions is a great way to start a debate. Ask followers to choose between two things and use retweets and favourites as a voting mechanism.
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  • Tweet videos, users can watch them without leaving the platform. The same goes for sharing slides; both are great ways to share more meaty content.
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  • Sharing news or live tweeting a popular event helps you to engage with your followers. Bear in mind that more and more people are relying on Twitter to stay up to date with current events
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  • Find what hashtags are trending in your area and use them in your tweets. Be sure you know what the conversation is about before using this tactic.

>>Read the full article

 

#3 10 Tips for Facebook Marketing this Holiday Season

Author: Dan Virgillito, AdEspresso

Why read this article?

Hundreds of billions of dollars will be spent in the run up to the holiday season this year and Facebook will be at the forefront of all social spending. With all that potential revenue available to businesses, it’s an important time of year for marketers. Here are some top tips for marketing your brand on Facebook this holiday season.

What’s the PULSE on This?

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  • Offering Facebook only coupons will help build loyalty with your fans. Limiting the number of coupons available will add to their perceived value. Check out the Agorapulse Facebook coupon app.
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  • Try to tie your marketing efforts to the sense of nostalgia people feel at this time of year.
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  • Don’t forget to include calls to action in your posts and Facebook ads. Utilise the CTA buttons available, and select the one that best fits your offering.
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  • Check out this eBook for top tips on Facebook ads this holiday season
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  • Campaigns that are tied to charitable donations can be particularly successful at this time of year. Make sure you are clear about the terms and where the money will go.

>>Read the full article

 

#4 FREE eBook: 33 Ways to Get the Most out of Twitter

Author: Kevan Lee for BufferApp

Why read this article?

Twitter has enormous potential for businesses. It’s free and it has changed the way people stay up to date with the news and current events. So how do you harness that possibility into a successful social media marketing strategy for your business? This free eBook examines 33 ways to do exactly that.

What’s the PULSE on This?

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  • Twitter can be daunting, particularly for those who are new to the platform. This eBook covers the basics as well as advanced strategies for success.
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  • Common problems and mistakes are addressed to help you to avoid major pitfalls.
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  • Learn how to develop a successful posting strategy and manage your followers.
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  • This eBook is packed full of ways to get the most out of Twitter for your business, download the eBook

>>Read the full article

 

#5 Find Your Favourite Marketing Podcasts

Why read this article?

Love podcasts? So do we! That’s why we are so excited by the launch of this new resource. It pulls all the best marketing podcasts into one place. Search by topic, host name or interest. What’s more – it’s free! Want to create your own podcasts? Check out the best podcasting software and tools in this great review article from Ian Cleary at Razor Social. 

>>Browse podcasts now

 

Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool