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Written by Richard Beeson

Last modified September 17, 2019 at 1:57 pm

Facebook page ROI calculator: easily measure the value of your social media marketing efforts!

[[updated October 22, 2016]] 

Are you wondering how much your Facebook page is worth?

Do you have to report to your boss or or clients about the value of your social media marketing efforts? Thanks to the implementation of our latest feature, the Facebook ROI Calculator, you can now easily measure the “earned media” value of your page.

Go to your profile in the upper right hand corner of your Agorapulse account.

Facebook ROI calculator

Click on “Teams” and then click on the gear icon.

facebook ROI calculator

You’ll then see this pop-up screen.  Simply input the value attributed to:

  • each engaged fan
  • CPM (cost per thousand AKA cost per mille)
  • cost per link click (also called CPC — cost per click)

Then let us do the math for you!

data for facebook roi


Once you input values entered in the system, we’ll automatically generate a report showing you the “earned media” value generated by your Facebook page for any given month as well as the share of every metric in that value.

Go to your the “Reports” section of your Facebook account in Agorapulse and scroll down.

There it is — your Facebook page ROI.

facebook roi report

If you need to adjust the values of your engaged fan, CPM, or link click, simply click on the “settings” link (seen in the above image).

If the results aren’t what you’d hoped for, consider new ways to engage your audience. For example, why not try:

The Agorapulse dashboard allows you to schedule your posts — and of course see how the ROI is once the posts are out for a bit. Just connect to your Agorapulse account or start a free trial to find out!

Facebook management tool Agorapulse

How do you typically measure the ROI of your Facebook page? Let us know in the comments!


Richard Beeson

Richard is a Client Happiness Jedi for Agorapulse, based out of San Francisco and Paris, advising agencies and brands across the globe on Facebook page management and marketing. He sings Bachata in the shower and dances salsa 3x a week whether he needs it or not.

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