With

Bob Cargill

Our Guest

Bob has worked for hundreds of clients over the years, when he wasn’t leading the American Marketing Association of Boston or the New England Direct Marketing Association. Where, by the way, he delivered award-winning content about LinkedIn. He’s a writer, a podcaster, a YouTuber, an adjunct professor, a social media consultant and a speaker… and that’s why it should come as no surprise that his book is titled, “Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media.”

Bob Cargill, who was the New England Direct Marketing Association’s Direct Marketer of the Year in 2009, is an adjunct professor, a copywriter, content creator, social media consultant and public speaker who has worked for some 500 or so different clients over the years.

His work has been recognized with over 40 awards from the New England Direct Marketing Association, including Gold for his blog on marketing, Gold for Best Tweets, Silver for Best Copywriting and two Silvers for his video series about social media on LinkedIn.

Bob is a past president of both the American Marketing Association Boston (2018-2020) and the New England Direct Marketing Association (1999-2000). In addition to hosting his own podcast on marketing and recording YouTube videos about social media on a weekly basis, Bob also contributes regularly to his blog at https://thebobcargill.com/ that he began writing in 2004. His book, Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media, is available on Amazon. Bob is married to Barbara, with whom he has two sons, Scott and Ben, and two stepchildren, David and Sophie, Barbara’s two children from her first marriage.

Key Takeaways

podcast. From developing strategic brand partnerships, to working with brilliant influencers, every guest has stressed how important it is to develop key relationships. What they haven’t said though is how important personal branding is to that endeavor.

Whether you’re a seasoned marketing executive or an up-and-coming B2B influencer, personal branding is essential for establishing critical connections online.

We all know LinkedIn is the network to focus on, and that we need to show up regularly, but what does that mean, exactly? How do we create content and activity that builds community and grows our network?

That’s what we’re covering in today’s episode of Partnership Unpacked.

Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.

Read any blog post about personal branding and you’ll read trite advice like:

Be Authentic

Start Blogging

Provide Value

That’s superficial at best. Because you and I are busy, goal-driven professionals, we want advice that’s tactical and strategically relevant to us as marketing and partnership professionals.

That’s exactly what our guest today, Bob Cargill, is going to talk to us about.

We’ll have the link to the book in the show notes but even better, we’ve got Bob here in the studio with us so we can pick his brain!

Partnership Unpacked host Mike Allton talked to Bob Cargill about:

♉️ How to measure the success of personal brand and social media

♉️ The key steps and tactics for marketing executives and partnership leaders

♉️ How to balance full time work with “personal” social media activity

Full Transcript