Cory Snyder

Cory Snyder

Cory Snyder

Our Guest

20+ years in partnerships, sales, leadership and business development.

15+ years experience in creating, launching, accelerating and scaling partner & sales orgs. Awarded Partnerships Leader of the Year in 2022 by PartnerStack. Oh and if you use the word “synergies” in a message to me, I probably won’t respond. 😉

Married for over 20 years with 5 awesome kids! Love to golf, travel and do things with the family!

Key Takeaways


re you the only partnership professional in your organization?

Are you struggling to demonstrate value to your team and organizational leadership?

Are you tired of recruiting new partners only to see those relationships fizzle out?

That’s what we’re covering in today’s episode of Partnership Unpacked.

Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.

But today we’re going to shake things up a bit and do things a little differently.

So, in a previous episode we talked to the amazing Sam Yarborough about her partnership work and experience with PFL and Salesforce and, coincidentally, she talked about my guest today, and he just happened to be one of my next scheduled guests, so we’re going to do something different. Instead of all-new questions, I decided to listen to that great interview and base the next few questions on it. We’re going to drill down into a number of things he talked about, so for those of you listening, I highly encourage you to listen to the chat with Sam and Jason Yarborough on Friends With Benefits, episode ten, the link is in the show notes. Then come back here and listen to the rest of my interview with Cory Snyder.

Cory is the VP of Partnerships at Sendoso and has been in this industry for decades. He’s seen new technology and new mindsets be developed and, all the while, maintained his commitment to excellence and successful methodologies. He’s worked tirelessly to create, launch, accelerate and scale partner & sales organizations, and was awarded the Partnerships Leader of the Year in 2022 by PartnerStack.

Partnership Unpacked host Mike Allton talked Cory Snyder about:

♉️How to develop a daily routine to support partnership success

♉️How tools like Reveal create opportunities for revenue growth

♉️How to measure & communicate success as a Lone Ranger

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Learn more about Cory Snyder

Resources & Brands mentioned in this episode

Full Transcript: