Jason Falls is the author of three books, including “Winfluence: Reframing Influencer Marketing to Ignite Your Brand” from our friends at Entrepreneur Press, and the widely-downloaded Winfluence podcast. He’s the Executive Vice President of Marketing at CIPIO.ai, a community influencer marketing platform, and he’s graced countless stages to help others understand his distinctive approach to influencer… or influence… marketing.
He is one of the leading thinkers in the digital marketing space with a particular focus on influence and community commerce marketing. He serves as EVP of Marketing for CIPIO.ai, the Community Commerce Marketing Platform. Falls hosts the widely-downloaded Winfluence podcast; is the author of three books; executive producer of the Marketing Podcast Network; and loves sports, bourbon and his family. Not in that order.
ampaigns. Assets. Tracking links. Reach. These are important concepts when it comes to influencer marketing… but are they missing the point? Is it possible that we’ve gotten so caught up in the output and tactics of influencer marketing that we’ve lost sight of the purpose of the strategy, and the actual outcomes we hoped to achieve?
Where should we shift our focus, and how can we make influence marketing a more impactful component of our marketing strategy?
That’s what we’re covering in today’s episode of Partnership Unpacked.
Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.
A century ago, influencers were nothing more than celebrities who were paid to endorse brands. And while there’s nothing inherently wrong with sponsorships and paid endorsements, the question is, is that true influence?
Isn’t there arguably more influence in the friend, family member, or neighbor, who gives us a personal recommendation upon which we immediately act and make a purchase? Can that same level of trust be transferred to an online personality, and can a brand really tap into that?
That’s exactly what our guest today, Jason Falls, is going to talk to us about.
He’s the author of three books, including “Winfluence: Reframing Influencer Marketing to Ignite Your Brand” from our friends at Entrepreneur Press, and the widely-downloaded Winfluence podcast. He’s the Executive Vice President of Marketing at CIPIO.ai, a community influencer marketing platform, and he’s graced countless stages to help others understand his distinctive approach to influencer… or influence… marketing.
Partnership Unpacked host Mike Allton talked to Jason about:
♉️ The key mistakes brands make today with influencer marketing.
♉️ Why a different approach to influencer marketing is essential.
♉️ How to measure success and ROI using this approach.