Josh Bernoff
With

Josh Bernoff

Josh Bernoff

Our Guest

Josh Bernoff is an expert on business books and how they can propel thinkers to prominence. Books he has written or collaborated on have generated over $20 million for their authors.

Josh is the author of Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, a comprehensive guide for business authors. His other books include Writing Without Bullshit: Boost Your Career by Saying What You Mean and the Business Week bestseller Groundswell: Winning in a World Transformed by Social Technologies. He has contributed to 50 nonfiction book projects.
Josh’s daily blog at Bernoff.com has topped 4 million views. He was formerly senior vice president, idea development at Forrester Research, where he spent 20 years analyzing technology and business.
He lives in Portland with his wife, an artist.

Key Takeaways

One of the keys to successful partnerships is the creation of great content.

You might not always equate partnerships with content, but the fact is, the partnership space is filled with content-filled satellites such as onboarding, case studies, pitches, white papers, reports, sales introductions, books, and of course the more obvious rockets such as blog posts, eBooks and webinars.

Each one an opportunity to partner with a colleague within your organization, or a partnership leader from another brand.

How can we ensure these content partnerships succeed?

That’s what we’re covering in today’s episode of Partnership Unpacked.

Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.

Now for years I’ve been a huge fan of collaborative content like round-up blog posts, interviews like this one, and live videos with guests. These are always great ways to create valuable content and reach new audiences.

These are also terrific ways to start new brand partnerships. But just because you’re getting someone else involved in creating content, doesn’t mean it’s going to automatically be successful.

How can we make sure our content partnerships achieve our goals?

That’s exactly what Josh Bernoff is going to talk to us about.

Josh is a prolific writer and is dedicated to helping other businesses and authors publish amazing content. Books he has written or collaborated on have generated over $20 million for their authors. Josh’s daily blog at Bernoff.com has topped 4 million views. He was formerly senior vice president, idea development at Forrester Research, where he spent 20 years analyzing technology and business.

Partnership Unpacked host Mike Allton will ask Josh Bernoff on Date at Time:

♉️How brands can leverage content partnerships

♉️Where to start to ensure a successful partnership

♉️What pitfalls to avoid with content partnerships

Subscribe to the show calendar: agorapulse.com/calendar

Learn more about Josh Bernoff

Resources & Brands mentioned in this episode

Full Transcript: https://www.thesocialmediahat.com/blog/how-to-drive-successful-content-partnerships-w-josh-bernoff/