Tai Rattigan
With

Tai Rattigan

Tai Rattigan

Our Guest

Tai has built Partnerships teams at Optimizely, Amplitude and Deel and is the Co-founder & COO of Partnership Leaders.

Tai is a giant in the partnership space having built teams at Optimizely, Amplitude and Deel. And he’s co-founded an organization, Partnership Leaders, dedicated to providing partnership pros with a community and the resources they need to succeed, complete with an in-person event, Catalyst, that I can’t wait to attend.

Key Takeaways

Through the first three quarters of 2023 in the U.S., over 170,000 tech workers have been laid off.

Now, more than ever, it’s critical for partnership teams to be focused on the right initiatives and have plans in place to measure and demonstrate success.

How do we prioritize the right partners? Where are strategic partnerships headed in the coming years, and how do we define success?

That’s what we’re covering in today’s episode of Partnership Unpacked.

Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.

And throughout this first season, one of the topics we’ve talked about often is how to find great partners and how to measure success, but typically from a B2B influencer partner point of view. Seldom from a B2B brand partner perspective.

That’s just one of the many reasons why I’ve invited Tai Rattigan to the studio.

Tai is a giant in the partnership space having built teams at Optimizely, Amplitude and Deel. And he’s co-founded an organization, Partnership Leaders, dedicated to providing partnership pros with a community and the resources they need to succeed, complete with an in-person event, Catalyst, that I can’t wait to attend.

Partnership Unpacked host Mike Allton talked to Tai Rattigan about:

♉️Prioritizing the right partners

♉️Measuring partnership success

♉️The future of strategic partnerships

Subscribe to the show calendar: agorapulse.com/calendar

Learn more about Tai Rattigan

Resources & Brands mentioned in this episode

Full Transcript: https://www.thesocialmediahat.com/blog/how-a-serial-partnership-leader-defines-success-w-tai-rattigan/