How to Use Clubhouse Correctly, According to Brian Fanzo

May 13, 2021 • By

Scott Ayres

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Brian Fanzo Talks about Clubhouse, Live Video & Being a Misfit!

You can’t contain Brian Fanzo (yes that’s his real last name!) to 1 topic on a live video!!!

On this episode of Social Media Lab LIVE we are gonna pick the brain of the man, the myth, the legend Brian Fanzo!!! 

Get ready for a TON of info and lots of data!!!!

Who is Brian Fanzo?

Brian Fanzo is a digital futurist keynote speaker who translates the trends of tomorrow to inspire change today.

His customized and personalized programs showcase real-world stories and examples of forward-thinking people and businesses.

He teaches companies of all sizes how to leverage technology in real-time in order to engage their customers at the right time.

Brian has a gift for bringing people together online and offline.

He has worked in 76 countries, highlighting his passion for change, collaboration, and technology.

You can listen to the edited version of the interview above in the podcast player, or watch the full live interview below:

What is the Social Media Lab LIVE?

Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab.

It’s a weekly show where I talk about social media marketing with expert guests and is always testing something!!!

I use Restream to power all of my live shows on Facebook and YouTube.

Get started with Restream for free at www.restreamlive.com

With Restream Studio, you can:

— Launch & demonstrate new products

— Drive flash sales & promotional offers

— Host interviews, Q&As, or podcasts

Show Transcript (unedited)

Welcome to the Social Media Lab, live podcast powered by Agorapulse. In today’s episode, I’m interviewing my friend, Brian Fanzo. You know him, as @isocialfanz on social media. Brian is a keynote speaker, digital futurist, he does all kinds of stuff and, among other things, he has a lot of opinions about different things going on in social media. I’m going to ask in about that in today’s interview, if you don’t know who I am, I am Scott Ayres known as a content scientist at the social media lab where we bus the myth, the rumors and the stories of social media marketing with science. If you want to see and listen to the rest of our podcast over to social media, lab dot live, and you can see all the interviews that we have over there. If you need a resource to do your live, video shows, which is where I record all of my interviews and then pull the audio from you got to check out. restreine go to re stream, live dotcom, that’s re stream, live com, it’s free to sign up and get started, and I think you’re going. I know you’re going to love it so go over there. Right now, now, on to my interview with my friend Brian Vanzade, I’m I’ve got a couple of questions and we’ve got Brian, for you know about forty five minutes or so, and we’re just going to chat raw and real and unrehearsed, and my first one out of the gate. Anybody who’s followed me kind of knows I’ve ribbed on this one a lot and gotten some hate messages from a few people about one of them keeps calling me a w down Er. I won’t. I won’t name him, but let’s talk about club house right of the gate like what’s, I know you’re way in the club house and you’re on it a lot. So I think you’re, Bat. This point knows what Clopas is, but do you think club house an has Lon jevins point in the game? was there everybody else starting to copy it? So when I got on in November, I actually got on August. I was on for less than a week and I hated it. I thought it was a bunch of rich white people trying to tell me why they were awesome and had all their money, and I didn’t- and I was like that’s the last thing I need that year and so I deleted my accounts and I kissed a good bye and thankfully, my good friend Lindsay, who I do a lot of influence, a work with she’s like Fanson. Some of these brands that you want to get in front of their executives are active on the platform, so I created a new account of member, and then I had my Aha moment in December. I actually was scrolling. The hallways is what they called there and there was a room titled Jack of All Trades Masters of none welcome and for anyone. That knows me. I probably have called myself a general list for many many years, and that was like just my people and I walked in the room and the crazy thing was. I stayed there for almost three hours and I didn’t know a single person in that in that room, no one in that room was connected with me on social and other channels. I was also the only white male in that room for the three hours and I woke up the next morning for the first time in the entire year- and I felt like I found my people- and I remember I posted about it like kind of very it was the first time I really like, went and so like hey call. Bous is, is game changer and I was asked then in December, if, like what my prediction was- and I said Cubas feels like it’s too good to be true. It just felt like, like. I can’t see this sticking around for forever. All of these months later and all these hours and I’m talking a lot of ours more hours, I probably spent more hours on club House yeah more hours and club house in five months than I did in live streaming for four years just perspective, and my prediction is probably still the same. It feels too good to be true, but I’m riding that wave and I don’t actually think it’s the competitors, because I mean let’s face it as anyone here use, face book rooms right, like wasn’t, face book rooms rolled out to like the zoom killer, like the blab killer and the live video. Like other you know, platform killer and, like I have attempted use, facebo rooms and like it’s confused me just as much as confuse other people, and so when I look at these competitors, I mean anyone who’s a podcast or knows social audio as a whole is the most intime platform, the most intimate consent medium. There is in the world, I believe and making it social is what pod casting is always missed, and so like face book, lie or Facebo K. audio linked in I mean spatii could be an interesting one, but I still lean on club houses. Differentiator at this moment is the fact that when you open up cobas you’re going there only for social audio, let’s face it. If I ween up FACEBO and I’m looking for your live video- and I know what I’m looking for, I still can’t find it in face. Look search right like let’s e like like it, it’s the worst search engine in the history of the world. Like I love, I love that you know. Zack is innovation. All these different ways like fixed search would be kind of cool like yeah. It’s gotten a little bit better here recently like I’m able to. If I know that will if I know the title of a video I can find him. You got to know the title most of it like. If I’m looking for one of my videos, I’ve done to put on the blog, I’m like you know, Brian Fans, Agora, Poles, you know, and maybe I’ll find it like yeah, maybe it’ll be like page one or two. I I you might. Ah Yes, like that’s my my thoughts on club. As from that standpoint, is I don’t look at them as the commanders? I actually look at the programming right. The in social audio is so unique and it requires a skill said that I’ve never seen before. As far as like what you have to be able to do to make these rooms- and I mean right now- we’re kind of they’re writing the wave of you know early adoption, I phone only pomo people are still not back to work. I actually don’t think going back to offices is actually like the thing that makes this. You know. I just think it really comes down to the fact. Is there going to be content there on a regular basis for people to keep the APP on their phone and chopping the regular checking? I don’t know the answer to that right now, but I will say this and like this will be my like. If the APP went away tomorrow, I would not regret one minute that I’ve spent on the platform and that’s the piece that is probably the most impact ful for me. Is it’s been great for my mental health. It’s a allow me to make some connections that I’ve never would have have before, and I would tell you the thing that I would you know Scot that kind of challenge you on like this is what I tell people like. Yes, you can go in rooms and some of them are annoying. It’s the same old stuff that we see everywhere, but the thing that really is important for me is I work hard at going in rooms and creating rooms on topics that I ask this simple question: where else can I get this information or collaborate with these people online, like I was on a in a room yesterday with two neuro scientists, one at Harvard one from US C. I was on stage with him talking about a thd diagnosis and how I’m looking at it. For my nine year old daughter and the entire time I was like there is no platform in the world that would bring us together and we stayed on it for ninety at ninety minutes, with two neuro science tist and the funny point where they were interviewing me on how they could get their research out to more people, and so like that to me is the magic of clubs. At the moment. I don’t know how long that lasts. I don’t know. I don’t know where that all go to a sixteen Z is that you know the big funder of their platform, so they, you know they’re doing some cool things for the crater economy, but yeah time will tell. But for right now that’s been. That’s been my kind of answer too good to be true, but there are. There are some experiences that I know that I’m a part of it the moment that I couldn’t find anywhere else online yeah. I think it’s one of those for me anyway. My view point on it’s been it’s a perfect storm. It’s the IT’S! The best timing that Club House kitting club us have been around for a little bit before it as just were free. Like we just started, you know, got some people’s attention. Some celebrities got on it. There are some arguments with celebrities on there and then and then all of a sudden boom. It became a big deal and there’s a lot of people like you who spend majority. I don’t know how many places you typically speak at per year. If I were to get, is more than fifty in person events, and there was nowhere to speak at an so. It’s a perfect son, a perfect opportunity for for speakers to get on there and have somewhere to talk and that’s what you live and breathe and what you thrive off of right. It’s not and that so it’ll be interesting to see you know it. Can it get? Can it stay on when you know twitter spaces is out now I think yea. What is he at spaces? Face Book will do its thing I think face book will focus more in business, less on people yeah. I think that’s what I’m seeing so far is: is they’re going to try to figure t away for businesses to Levion, not this one on one individual conversations but yeah. I just wonder I wonder if, when events come back around you know in person will that need and desire to be on there eighteen hours a day or whatever? Yes, I er, that’s the! I don’t think that will be there. I think the I really believe the random drop by kind of like you, no, like hey, open the APP and see what’s going on, like that’s going to dip, but I would actually argue the going there for like a actual piece of programming would probably increase. Like John Mayor was on there for four hours this morning, and now it was before most of us were up. He was he was overseas and it come up four hours and at one point I was told for like an hour. He was discussing why he prefers baths over showers and he was bringing up people to ask him questions about like a what was his playlist when he sits in the bath right and I’m not like a celebrity driven person for much of anything. I do but like that kind of access to to a artist that I really respect, and I spent thousands of dollars to see on stage it’s kind of cool, and I will tell you the multi tasking aspect is pretty awesome. I mean the fact that I fire up the APP I can be on anything else. I can walk anywhere. I don’t eat a great signal, it can be. I can be driving and all of a sudden be like. Oh, they just said something: Cool raise my hand, ask a question: Go back in the audience, continue listening like when we start, you know traveling more for holidays. We even like going to the beach right like for me going to the beach I used to be. Like I mean I put my head. Phones on May listen to some passing music being able to listen to like a piece of social audio content like I could see that still being a driving force. For you know some great you some great experience but you’re right. The sixteen hours a day times of that platform are quickly coming to an end yeah I think so too. I mean because it’s love. The new news is re. I mean er, my blab came out and Google hangouts came out man. We were on there, so many hours, Google hang like. I lived on, Google plas and ye I’d be up till three in the morning. That’s what my first connected. That’s where you end up, as you know, what’s funny it’s like Google, Google plus, is where I connect with almost everybody that I know now that I didn’t know where any like Chris Brogan, I didn’t know who Chris Broken was ten years ago and we met on it. Some Google hang out started talking and Oh this dude’s written a book and Oh he’s written a lot of books, and you know Robert Scobel was another one, a kind of met I met through Google plus so Mike Alton. A lot of us met on there, but it was new. It was fun and it was kind of that. You Know Wild West. Now now you got you know your uncle face book is creating its own version. It’s going to get a little less cool yeah, no, it’s like Insara reals and not as cool as Tiktok, so it to be interesting to see if it can hang around and if they ever do android, because I’m an Android guy you should I there was. There was people in my room last night that were testing android on club, as so we know that now the I think it’s Alpha, I think it’s. I think it’s really like thirteen and I a investors but like I know for a fact that two people in my room were on Andre yesterday. They went some of these screen shots, which is what I was which what I wanted. But I would my prediction: is by mid, may you’ll see the Beta version of android cabouse out by midday yeah, and I understand after it took me little to the first I was like. Why are we not getting this? And but I get it out because I phone it’s a one: that’s one IOS, it’s one operating system boom done android, you know. Even in your own household, you met at five different operating systems, yeah and and the atom the or the Agora, which is funny the Agora platform that the original product was built on that they then ported over to club house was built natively only for an IOS because it was a podcast ad on and they were just adding it to Appal Itus does we know that’s like ninety percent of the podcast consumption market so like the restructure of the entire text, sack for club House has been. I know what has been like the hold up, but you know. I also think you I mean I remember on Parisot yea. I think it was five months before android rolled out four months, maybe before android rolled out there so and I’m excited, for- I will honestly say like I, I remember Pariso. We were all worried about android. They got to take over the APT, but really they’ve, forced innovation, because they saw all of the crappy things that people with typhons. We were creating a live video and we’re like Oh, like this was annoying we’re going to stop doing that and, like I feel, like that’s going to happen in Calbas as well, and I’m also just kind of like I’m a fan of twitter spaces. I think twitter spaces, like the difference for me, is I go the club house and it’s a bunch of events going on all the same time, I open a twitter space, I’m inviting you to my dinner table to hang out to different, like style of the conversation. Even the way I run a room like totters face at run the room. It’s like literally open your Mica. Let’s just have a chat cobals you come in to my room and I run like a tight ship of you. Calling people resaying the room. I read your bio, you bring in the information, I send you back to the audience so for me, like, like those format, things and note, things are a little bit different, so I think you know that’s face. Like I loved Podcast, I love as a podcast er, as well as a podcast listener, but there is nothing more frustrating like listen to a great podcast and the just like tweet out, and let’s face it almost every great podcast that we listen to sucks at twitter engagement like yeah, I think, as like I mean arm chair expert, my personal favorite podcast. I mean Jack Shepherd replies to me almost every time. I like reply, you know post about that podcast. It was it like blew my mind not because I was tech, shepherd goes to a podcast, er was was replying and it just happened to be like Christen, Bell’s husband at separ from punk, and so I think, like that element of like audio intimacy, and this is the thing I scot this is a thing is also interesting. You mentioned Gogo hang outs in black. The reason those were magical is because the audience could join and can convey with us on the same medium right. It was video to video on blab video of video on Google hangouts on Facebo live like I, love live video, but it’s let’s face it. It’s written content to us that are broadcasting on video and that’s the thing on Clapas, I think, is really cool. They were all o equalized on the medium itself, yeah, and I think what you, what you just said, is really important there at the end is you know like this live video here. Yeah people are are chatting, you know here and there, and I like T, will that’s why I always like bile to pull their chats on yeah comments on because then they’re part of it right. But typically, though, it’s just a one to many sort of thing, and I’m not talking you’re, not really giving me anything else. That may be a question here and there. I just wonder- and I don’t know we probably don’t know the answers I clipse on desk top to me would would rope me in immediately because I’ve got all my equipment here. I’m in my office, you know I’m not a guy who does a whole lot on his phone. You know just because that’s just who I am you know I get six o’clock and night I get home. I don’t usually look at my phone against to turn my alarm on for a go to bed, so I would love to see it on des that last night I tested out a third party hack, I’ve heard of one yeah, because discord for anyone as a discord now is blowing up their audio desk. Top experience is pretty epic right, like it’s really I mean they’ve done a really great job. Amor, like that happens, yeah yeah for sure, but I will tell you know I use my road caster with club house, and you know it’s literally this plugged into my road caster and I use my high LP. So I’m used this microphone for my clubhouse rooms and on my ephone plugged into it on my I pad so like for me. Like I mean I understand the just top like like that connection to it. You know, because there is a lot of you tech side, but you know like there’s some great musicians that are on the platform there using an. I rig that, like me, that’s what John Mayors use and he’s just using his I rig and it’s working really well, but I’m going to with you. I didn’t think about dust top until I got in my very first discord panel. I was brought up on stage and I was like this is kind of cool. Like my phone is, I I’m actually using like my actual desk top, so I feel a little bit yeah I’ve seen like Jeff C and Laria protrusive seen them do it via their desk top as well. Some sort of hack they’ve played around through it but yeah. I think, that’ll be an one, less question W we’ll move on to something else. Ever this. I thought this wasn’t a good question to ask and Jordan, as it tempt to get in the class, but didn’t click. Is there a method, you’d recommend on finding valuable rooms and connect? Yes, so club house is attempting to live on the algorithm that, like tick tack, kind of, is now reinventing right, which is that you are actually getting the things you’re seeing in your hallway or the news. Speed is what they call it. The Hallway is actually directly connected to who you’re following so like my number one, I bice on club house is follow way more people than you normally would on the social channel and follow people that you’re not following on other social media channels. If that’s not the case like, if that’s not the piece that is like exciting you, I always say like for me when I, when I open up here when I open up club house like for me one of the things I always tell people to do so you get like your traditional hallway. Is I tell ye boy a scroll o very bottom and you’re gonna see explore button right there. If you start from there down all of a sudden, it opens up all of the rooms that are going on with people that you’re not connected with that’s where you could discover some great things going on. I think a lot of people only look at the hallway from the people they are connected and a lot of times. There are just really some crappy rooms, and- and I would tell you like I jump in the rooms like- I did the room the other day and it was which is better for your mental health, music or pets, and I was like- and it was so interesting. There was like this powerful musician playing music and then someone else. It’s like a pet expert talking about like their side- and I remember I like left that room and I jumped down into another room, and there was a entire debate and conversation going on around where they actually looked at the future of restaurants, drive throughs in a world where you have like electronic cars and the idea that you can connect like these databases- and I I mean it was. It was a conversation that I a I never thought of and I’m a future is like. So I was like that’s interesting and then being the people that were having a discussion were like one of them was a Phtt Google, another one of them works for Tesla and like they were having this discussion that I dropped in on, and so I would the only thing I would say. Jordan is also like Bein curious to get into rooms that you never thought. You would because there’s some really interesting conversations happening there, but yeah they’re, the on boarding and, unfortunately like the first impression. If you just go on and follow the people you already follow on social, it kind of feels like a bunch of marketers talking to marketers about marketing or people on club, is talking about Calbas on Calbas, about corhouse, for Cubbas experts, right and so yeah. Those are that’s. My advice. Follow more people, scroll or the bottom hit that explore button and be curious, like I would almost got you brought up. Read it on this show before I’m like. I love read it in like this deep research kind of way but like when it’s the same way like if you go on, read it and like just kind of like peruse it it’s like what rot is this? It’s like a Trocha like it’s like, like I’m a big, deep driver. I H I like jeeves. I like Tech Year, I’m a big steeler fan. There are some sub redit in there that I just can’t get enough like I got put orifices on, but it took me e eight years to figure out like how how would make red it work for me rather than like, and so I club us can be a little bit like red it where you have to almost like make a really big effort. You hear someone ask a question of room. You know, like I don’t know them. We would never be friends but like they asked the question that was, I thought was important like following them, would actually be something that probably you know, spark your excitement and Jordan says: that’s why it didn’t Collick the so they didn’t had gone all the way down. So good good advice here when to move on the next thing I want was trying to find the comment and I’ve lost it now Brad Freeman said earlier there. It is great to see you Brian Fan, Zo press, a damn button and you’ve got to sign even behind you that says press to Damn Button Yep. Should we still press the damn button. Well, I’ve been worried about this in two thousand and twenty I thought I should actually come out with a new campaign. It’s a stop pressing the Dan, but on the tot of God, and then I thought about saying start pressing the damn button, just not the but button right like that was Goin, be like t e, the second ay at to this, but I would actually, I would actually argue that there’s never been a more important time for us to use our voice and put ourselves out there. I would say two thousand and twenty taught us all that we’re a lot more alike than we are different, but that our differences in many ways are what help us stand out right. How many executives had a deal with a kid walking behind them? On Zo I mean people that were like you know, people that we thought were perfect, all of a sudden we’re going through mental health challenges or were overwhelmed with a pandemic and so from. For me. I think the beauty right now is we’re realizing that we’re all much more than the niche that we were told to be in or that we worked on the thing that’s interesting about that is most people when we google, Our Name today, all they’re going to find is what you do and I would argue every person that’s watching this or listening to this would say they are much more than their job they’re much more than what they’re doing, and I think it’s now our job to make that known, put that out there to the world and it’s weird as awkward. But yes, I’m a still all for pressing the damn button, but I would actually argue now it’s less about pressing the damn button and sharing what you think people want to know about you and it’s now pressing the damn button and giving people access to who you are and why you do what you do yeah. I think that’s such I think that authenticity, it’s happened because of Ovid and lock downs like I loved and I’m not big news watcher, I’m just I don’t pay attention to the news. It just stressed me out and years ago I used to be way into it and waint politics. Ten years ago went I’m done and tired of having these conversations. I’m done I’m going to watch anymore, but I’ll watch today show every once in a while right in the morning the morning when it comes on and I love seeing like owl roker and everybody else at their home, I know one live. I’m like Oh they’re, one of me now yeah Jimmy felt time falling from his yeap. It was like I mean, and in many cases I was like they need to call me to help them with yes, some of in, like I remember, I’m a big survivor fan. I watch every episode of survivor and I hope they haven’t. You know they may not come back, we’ll see they’re still talking about it, but their finale probes did it with some really bad cameras in his Oki was like a go pro six case Mike was horrible. Why didn’t someone set in ring light or something awkward and strange, but but it humanized everything, and now we all went okay. Well, you know, without all the you know, professional stuff, they’re doing a live and they’re still doing their job, though they’re still getting by. You know, even my local news, there’s there’s one of the reporters who still is not in the studio she’s Real, a a couple we’ve a couple here in DC there still at home, and you brought up that word humanized real, quick. I think you know the world we’re living in right now. There’s like a quick reality that, like humans as a whole, were not all great, and there are a lot of really bad people doing bad things, and I think we have a tendency to like. I think it’s actually the beauty of pressing the damn button is that we now have the ability to whistle blow. We now have the ability to highlight things that have been going on in our world in our country for more years than we ever have realized right, and so I also like the new challenge that I believe is pressing. The Damn Button also means it’s no longer about being a silent, advocate or ally right it’s about using our voice and realizing that you know, silence is no longer you know, stood for and that your silence is not something that is helping causes or making a difference, and so for me in a weird way, pressing the damn button, as even taken on like a new meaning of in previous times. We might not have realized that, like every one of us have the power to call something out, that is bothering us or something that we know. That is not right and it’s got. We saw the REATA tipping point right. We still haven’t got there yet on this, like tipping point of realizing how broken so many things were, but we’re going to get there and I believe once we get there, I think we’re going to lean into some different aspects. H of this, so I mean I’m excited, but I think there’s a caveat to that right. I have that. I don’t know where my sign o here it is. This is always. This is always one my favorite times right stupid people are always going to exist. We can’t let stupid people stop us from telling our stories and putting things out to the world, and so that’s my kind of my caveat to that and- and you know, definitely living living in interesting times, but I think that is the beauty, a call. As I mean in a weird way as well like the amount of eole that have gone class, they have told me they don’t have any social media accounts like none and they found Calbas and the like. Oh, I can just talk. I don’t have to like put on a filter or you know, do a video, so it’s definitely very interesting times yeah and I think going back to your one of your points about you know being able just to speak up. I know for me, you know I’ve had those few moments even on this show where you know interviewed, Troy, sandag literally a couple weeks after George Floyd. What was killed- and you know that was probably still my favorite live- show I’ve ever done and had nothing to do with marketing had nothing. We did talk about the power of market minorities and marketing was the idea, but I just went off and spilled my guts and got an emotional and I went and it was fun I enjoyed that. You know it was scary at first, a comfortable being uncomfortable and with you willing to have awkward conversations or we’re not going to be anything for it right, and I exactly exactly for me being a forty five year old white dude in Texas. You know I’m like truly, this is going to be awkward. I on I’M gonna, put it out there, but let’s just talk and be real, and I think any more that I think we’ve seen more opportunity, like Jason Webster Yeah, a his question, a like Jason, pavor questions. Oh me, Jason. I had an email conversation back and forth yesterday he’s trying to he wants to start a live, showed him and encouraging him to keep on doing it, and so he had to question here. How do you get over the? Why does anyone really care what I have to say? I’m a nobody and a see if people oh, this is like one of my favorite questions in the war may be the rest of the show, because I mean let’s face it: We’ve all been there and we can all we all kind of. Even sometimes you know tout back to that right and and the thing I think that we oftentimes the roadblock comes in. Is that there’s two full right like? Why would anyone care and like what am I saying everyone else already isn’t saying I and the thing I believe, usually hic the’s a hiccup is we believe- or we have this like desired e belief- that we must be an expert on something to be valuable in what we’re sharing, and I believe that is completely false, Whiti’s, not that we need more people claiming to be experts or people. Conveying that they’re perfect. What we need is more people sharing their unique perspective on things that they’ve experienced and they’re about, and so, when I think about that question, when I says why would why does anyone really care the piece that we care about is multi full, but one of the biggest ones is a lot of us just want to know that we’re not alone and the amount of people that, yes, you might have ever pressed the damn button today, but we’re still going to be at like one percent of the world’s population has ever told her story online re like it’s so small that, yes, it might seem like there is a sea of people and a whole bunch of people. Doing things, but there are someone out there right now that needs to hear your message and a thing that we have to do is we have to stop focusing on us right. impostor syndrome comes out of there because, like what are people going to say about us like? How are they going to judge me, but if we flip it on its head and say what is the impact I’m going to be missing out making if I don’t go live? If I don’t start this show, because I mean I would argue anyone that’s thinking about starting a show or telling their story. If you could impact just one person a week, one person a month and make their lives better, save them time help them make better decisions or even just make them feel less alone, which I can tell you is like my driving force. I, like my goal for a long time, was. I wanted to be open, honest and create conversations about all topics for every topic. Every taboo topic: every mental health topic with one simple goal is, I don’t believe in a world that we are hyper connected and that there are devices in everyone’s world that we should feel alone and yet we’ve all been there. We there, as the suicide rates, are going up yet we’re off. We are connected more now than ever, and I believe part of it is because the great people that are doing great things are not doing a good job about putting their story out of the world and everyone who’s sewing. UNICORNS, rainbows and B S are broadcasting on every channel. There is and they’re drowning out all of the people that we want to hear from, and so the question has to come back and say rather than asking. Why would anyone care ask yourself? What can I share and who could I make an impact on and if I can make an impact on one person? Is that worth it to me and if it is, I don’t think, there’s an excuse for not putting yourself out there and and really telling your story. That’s a really good question for one Jason. I appreciate you asking great answer: be like bomb like crazy in the bat. I think that’s that’s so true. I mean, I think, what the problem, especially a lot of us in the marketing space we wanted to start alive because we’re thinking about making money right a lot of o we’re like hey how I go make some one to make some and mix money. I’m live right now by the way on my iped on Amazon Line, because that actually does make me some money. Just talking you I’ll sell a couple of widgets, but it’s you know, there’s things you can do and you get better at it. You can do multiple things, but that shouldn’t be your number one motivator. In my opinion, you should like you to get on there and impact and people impact that one that one becomes to the two becomes three and you just don’t know. WHO’s looking out needs to hear your story and everybody’s different and unique and yeah es are perfect that it to right like and often times the thing about it is too is let’s face it. Like I mean I talk o this. All he time with like when we, when we think about our best business connections in the world right in and this isn’t all the cases, but is it the people that are like your best business relationship? Is it because you talked about what you do or it’s because you’re on the golf course and you became friends and then you realized it like, after, like a couple rounds of golf or hanging out playing fantasy football together or going to the nail salon or going to an event and all of a sudden like man we’re really connecting it? Oh you’re, a COWAS FAMA steeler fans go to the bar and at the end, were like Oh wait. What do you do? Oh Yeah I’ll come on your show, no problem, but we think about that. That’s how our world exists, but yea as a yeah online were like. I must talk about funnel management because I t else o like no like talk to me about the things that you love and your role as a mom or you, your love for cats or survivor like I’m on reality, TV Junkie, I didn’t miss a first seven season of survivor. I watched every episode. I will say I sold my alliance to big brother because I was applying to be on big brother and I never missed an episode. A big brother and I got I bought the after shows like right there. I, our connection Scott, is stronger based on a passion that we have and like two thousand and twenty think about all of the things that we were like wait. You like that too, or I mean I remember, there are people in my network that I’ve been connected with for eight years, I’m very loud about being a proud dad. I’m not like it. Just part of that who I am there are things I found out about them being a dad that I was like hold. I I just love this person so much more because two thousand and twenty force than this show that aspect of their life and I will go, I will go to bat. I will. I will promote their book. I will talk about them around the world right and for me like it’s because of those other aspects of who we are, and so yes, you so like the joke earlier right, like pressing the damn button, like the reason most lie. Video reason, my video is great because anyone can go latch. The reason most lie. Video sucks is because anyone can get live. Let’s be real right like it one of the truth, but you don’t know what works until you try it right. Like Amazon live, you brought up right or even what? If you did like a Monday, show on your routine, that you have for cleaning your vehicle that you like right, like you used it a show on that. How many people that, like aren’t, aren’t people that connect with you on your business side, all of a sudden like? Oh, I want to know about what’s their routine, for you know, cleaning their car or whatever. I just threw him out there, but I think, like there are some of those pieces that are really important, and I just think you know for me you know I might my multi hyphenated, I’m a generalist. I love talking about everything and the world is finally caught up to like what I like to do and it’s kind of like perfect, because I can talk to mental health. I can talk Pitsbury stealers. I can talk poker e, Tak like music. I can talk social media, we can talk artificial intelligence, I mean I mean you even go neurosis now, because I got a an I eg scan of my brain and now I’m studying ways that I can retrain parts of my brain. I mean like it’s pretty cool that we’re living in a world that gives us all of that. I think if we are willing to embrace our perfectly imperfect selves and be willing to slowly put that out to the world, I think everyone can kind of embrace you putting their story out there and and Jason. I hope you pressed the damn button I’m going to hold into it. That’s for sure I’m going to be bugging him about it, and I want to be Jason’s first guess on his show. Whatever there you go he’s talking about but yeah I think, and he doesn’t have to Necyia. I mean President Dan Button could just be recording something just don’t think about it too much on the editing side. I know some people think too hard on editing and waste their life editing a tremente video for two or three days. It’s like it’s. Why I don’t have my Condo Yutu doesn’t work because editing process for me is so like I’m not a perfectionist at all, but when it comes to editing all of a Suden, I become one out of like right, weird obsession of for like oh I can. I can seek that filter for that three and a half second transition that no one in the world will ever know this. Now, I’m going to spend an hour on it right, like that’s a that’s when I see I, I see Jordan’s question up here about you being someone who’s involved in various circles with such division. Where are you finding unity amongst different perspectives and experiences? The most this that’s a great question on another one, you I think of it as this part of it. Like I mentioned earlier, the one thing I would get rid of is my need and desire to please everyone, but I’ve also learned that if we can help people move from judging to listening, then we can really start to have some conversations that are worth while, and so I think it’s a lot about how we position the conversation and be willing to allow people to have conversations with us that might be differencing, but doing it from a place of not saying you’re right, I’m wrong, or vice versa, but during a sense of like this is what I’ve experienced. This is what you’ve experienced. Let’s just share that, and we can agree to disagree if that me may be the piece of it and then the other part of it, too, is e. There are people that are coming from from something from hate and hurt versus people that are coming from things that they don’t know any better and they need educated, and I will say this is the hardest part like if I had to give you my number one focus right now at this moment, when it comes to mental health, a thd is my goal is to get the right people in the wrong rooms, the wrong people in the right rooms, because we’re living in a world right now, where conversations that are happening are powerful and the people that are going in are people that want to be a part of those conversations. But anyone that’s dealt with depression. Anyone has dealt with mental health, don’t anyone pretty much that live through two thousand and twenty has dealt with a lot of things that you might not be comfortable. Talking about. You don’t know what your role is in those conversations and right now we’re not joining them because they’re happening, but we don’t really know where we fit, and I think that to me is the middle ground and so Jordan to answer your question. It takes some it takes some. You know places that you have to be okay with awkward conversations. You have to also be okay with realizing that, like some people, just don’t deserve your time and that access and like I’m, not a big bully, I’m not a big believer in bridging silos, but blocking hate and negativity and like if you were son, epus, hate and negativity, even if you’re on it from like this, the advantage point of what I care about you don’t get access to me. I don’t have time for you, that’s just how I work, but if you’re some of that disagrees with me, but you do it from a place of sharing your perspective, I’m all for it come on aunt. Like I mean, I tell you one of the call ouse rooms I’ve run now for twenty one weeks in a row is on personal branding and we do it Tuesday mornings. We had it yesterday and this first person. I can ask questions like person branding sucks. I don’t believe it exists. I believe it’s overrated and I don’t think you can prove me wrong and I’m going to give you twenty two examples of why. I think that on I and then I started listening and I was like wow and he was from Ireland and he had some really unique perspectives on personal brandy and how the word and the subject matter connected to him there and the impressions he had from companies that had personal brands. I was like an I talk. Bout person running a lot. My mind was kind of open to a perspective that he had and I’m very thankful that he felt comfortable, and I even asked him at the end like what made you feel comfortable coming in this rule is share that because like- and he was like honestly- is like there are many times where you’ve not made a point. That’s like you have to do this. It’s more like. I believe this is what has worked and he’s like the position that I was putting out. This message gave him the freedom to come in with a D, a different opinion, and I think it’s really important. I mean we’ve all seen like just because you have a podcast doesn’t make you a great interview right just because you have someone sitting across me right and I think that’s a skill in a time, but it’s don it hold us back right like yes, there’s a vision. Yes, there’s you know things that are happening, that we probably going to disagree with a lot of people, but I think disagreeing is okay, but preventing ourselves from putting ourselves out there, because we’re afraid of the one percent of people that are just going to spew hate. I think we do ourselves a disservice more so than anything else yeah, and I think the disagreeing part of it is. You can disagree but still have respect Yes for one another and which I love. We seem to be in the Social Air Wean people can’t do that like. If I disagree like politically, you know some reason, I’m supposed to hate you, because we voted different or whatever Y. AH, no, even like the like Dallas Cowboys, piter steal. Our conversation right like we just have a great comand. There are people that I know that, like that conversation would go to sideways, that I was like you’re, not gonna, you’re, not gonna tend them from a carboy fan or seater fan like not going to happen so like. What’s your goal and objective of doing that right, I think that’s that to me is a piece of it. So Yeah Deity, interesting yeah. I think I think you can disagree, just just be be loving about it and understand I’m a guy. I think you are too that I could play. I play Devil’s Avin all the time and it annoys everybody who knows me or works with me because I’m always I can see both sidess of everything and I can argue in college and high school. I used to debate and I could, I could argue you had to flip on a coin and you or switch or done whatever you say, flipping a do and you have to argue the other side. You know, and so I Mitchy Know Mits Joe. I Mis Jackson. Excuse me, you know the lawyer is Mis Gorman check, my brain is not working is Jackson’s the loyes degrees of separation, but you got to be to argue both sides and I think, that’s, I think, being more open and seeing both things before you open your mouth, it’s so important to people to be a let’s face. It most of social, like I saw Dustin Stout, came in sharing his love for Clubhouse, which I I’ve been hanging out with Dustin on twitter spaces a couple of times, so that was that was cool, but you know, I think there is something beautiful about club outs, that you can go into rooms that are having conversations that opened me. The things that I never saw before, like I like, when the T, when the Asian a lot of things coming out with Asian hate, and this like horrible situation, has been going on. I went into a couple of rooms and I remember I started taking notes and and really feeling like a little bit o shame on myself for believing I was quote unquote like woke on the top of it like. I was like, oh my goodness, like I didn’t know that was going on and I think like. How can we- and this is like a pet peeve of mind, like you, mentioned android right, like I own, a Android, an I phone, I own a Android, because I believe I can have a debate about the two, because I have both of them right. I I cannot stand I phone people that tell me why android sucks that have never used an android like you’re not allowed to save by Andrew. You can say why I phone is great because you used it but like I think that goes for everything right, like even the political debate like like, if you haven’t been educated enough to understand why some poet someone votes differently than you not saying to give agree with. Why they’re voting like understand the core elements, then you shouldn’t be talking about that part of that subject. You can. You can be very proud of your point of view, but right, I think that’s the that’s the point that I think is so frustrating that if you were not willing to be empathetic to put yourself in the shoes of someone, you disagree with you’re, always going to be the person that is going to be any outside. Looking in on some of these great opportunities for us to just learn and come together, Yeah I’ve always said: If you can’t, you can’t grab about the outcome of a vote. If you don’t vote the same kind of thing so you’ve got, you got to have it now, a little bit of skiming the game, but now we only get a few minutes levity. I do want to mention and ask you what is misfit mine. I know it’s kind of your new thing that you, yes not and you published, and I’m going to try to ball, pull the link up to while you’re talking about it. Let it what is this so you know I’ve been a Betto, be guy for a long while I’ve run a mastermind off line. The last couple, O years called the misfit Mafia and for me being a misfit, is you know it’s an Ode to Steve Job Right, the if you were if you’re someone that is the rebel, the trouble maker you’ve been told you were broken. You were told that you were disrupting or causing change, but you’re the one crazy enough to believe that you can change the world or you can make an impact in the world or you don’t have to do things like if you’re someone that, like zigs when everyone else is sagging for me, that’s a misfit and I’ve always believed like we’re the ones that are approaching things differently, we’re coming at things a little differently, and so I’ve been running. These master mines I have a Club on club is called the misfit mafia and I fell so many people like Brian. I want to hear more of your thoughts on the mind set around change the the idea of how do you be a misfit in the sense of a futurist and soon that wants the change the world. But how are some of th things that are active, and so I launched a sub stack? That’s what that is, is a misfit mind set. Actually the first one get went out this morning. The actual first issue goes out, may fourth on Tuesday, but it’s you can free and sign up for the once a week like in a public issue or for six a month you can subscribe and I’m I’m doing some like cool audio features in there. I have a couple of products that I’m rolling out. Have A misfit mafia t shirt that I actually I have the prototype per that I just kind of pulled out, and so for me it’s. My first is a first gated content is my first opportunity to really bring people things that I know that they’ve been asking for a long while and I’m also kind of buying into the thousand true fans monitor that we’ve all heard a thousand times, and so I came out and said: You’re like this, isn’t for everyone, I know and as someone that’s a generalist, it’s hard to say that. But my hockey number was ninety three and I put it out and said you know. My goal by the end of the year is to get two thousand a D. Ninety three subscribers, and if I can do that, I believe I’m going to make an impact on the world and we’re going to have some fun with this misfit mind set so yeah. If you’re interested you check out the link you put in the comments, contents can go out o fairly often there’s some in bed audio clips in there. I have a couple of product give aways I’m going to be doing, and I also have a crater coin called the athd crater coin on rally and I’m Goin to be going. Give aways in there of the crater coin and just for context valley just put out this morning that they gave away a million dollars worth of rewards last week to people that were holding creater coins, there’s only a hundred at the moment, they’re going to have over a thousand by the end of the year. But I was looking enough to be one of the first fifty with the Creator coin. So if you want to get in this crater economy- and this idea that together, we can build something magical check out the misrelation that alone I’m going to be sending out what I call the super powered coin, which is the add coin to some of the people that are on there as well- very cool yea. I post a link to that and I’ll post the link to your website as well, and, of course you can, you know Brian you’ve always had like the coolest like social name. He I social fans. You know an little hat tip. You know to Steve Job stuff jobs behind you, the eye social, you can you can you can find Ryn anywhere on social media. I social fans, post a lot of good stories and fun stories on Instar and other places, and I did so I tweeted earlier is more like this would be the fastest hour ever on the live show, and I have like three other questions and we’re not going to get to out of other respect for everyone’s time here. But I do appreciate you you coming on and then I kind of let me talk and just having a conversation on to do this more often appreciate everybody hopping into comments deb and Dustin, and Jordan Jason Jason. You need to start that live here soon, yes, persona, but on Jason I may even copy you brown on email. Would you yeah? Do It t me that first one? I appreciate you, you Bein on her. Thank you. Have