How to Use Social Media for a Local Business! With Special Guest Bruce Irving

January 13, 2021 • By

Scott Ayres

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Bruce Irving joins Scott Ayres, the Content Scientist of the Social Media Lab , on this week’s Social Media Lab LIVE to talk all about using social media for your local business.
Bruce has found his niche in marketing for pizza businesses and we’ll pick his brain to see if we can answer these questions:
  • Why Social Media is Important for Local Businesses
  • What Platforms Should Local Businesses Focus On?
  • How Often Should a Local Business Post Content?
  • What Type of Content is Best for Local Businesses?

Who is Bruce Irving?

Through his company, Smart Pizza Marketing, Bruce helps small local business owners develop and implement a marketing strategy to build a brand as well as increase sales.

Smart Pizza Marketing was created to provide up to date marketing information and solutions for today’s independent operator, by providing weekly content on topics relevant in today’s fast-paced world

Bruce Irving is a marketing strategist, speaker and founder of Irving Media Group LLC where he helps small local business owners develop and implement a marketing strategy to build a brand as well as increase sales.

He’s also the host of 2 successful podcasts the Smart Pizza Marketing Podcast and The Local Business Podcast. Before running his own business and hosting these podcasts Iheran a multi-million-dollar local business for over 20 years.

Listen to the podcast of the interview above or watch the live replay below:

What is the Social Media Lab LIVE?

Social Media Lab LIVE is hosted by Scott Ayres, the Content Scientist at the Social Media Lab. It’s a weekly show where Scott talks about social media marketing with expert guests and is always testing something!!!

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Raw (unedited) transcript below…

Did you know that there is over this number is crazy, there is over 100 acres and acres of pizza eaten every day, that’s like 350 slices per second. And there are over 61,000 pizza restaurants inside the United States alone. And each person in the United States eats about 46 slices of pizza per day. Some of us eat that all on our own and maybe perhaps more. Today, I’m joined with. I’m going to be joined by here in a few minutes with smart pizza marketing expert Bruce Irvin. He’s already probably eaten a couple of pieces of pizza today, even though it’s only noon. So he paakantyi pizza for breakfast. I don’t know. We’re going to talk all about, though, his work and pizza marketing, also his work in local. I got we put these pizzas up here. I’ve got to grab some pizza. Yeah so we’re going to talk all about pizza marketing. But really, it’s not just about pizza. We’re going to talk about local business marketing. How can you, as a business, as a brand, figure out local marketing in this COVID time and all the stuff that is going on today? So I’m excited about today’s show. Stay tuned. Is the social Media Lab leive? Are you ready to use science to bust summits and the social media ecosystem, right. Welcome to the social Media Lab. My brought to you by a group like our social media scientists, the real accounts to crack the code on social media success for your business. What now? Your host got eres. Hello, everyone, I am Scott eres, the content scientist here at the social media lab, powered by a guéra pulse, where we bust the myths, the rumors and the stories of social media marketing with science. We go live every Wednesday here on agora pulse talking about different aspects of social media marketing, also data related to social media marketing. And throughout 2021 we’ve got lots of guests lined up. They’re a little different than probably we’ve talked about before in the lab. But these are practitioners who are in the field doing social media marketing just like you. And we’re going to have a lot of fun today with my special guest talking all about local business marketing. And before we hop into that, I do kind of remind you of a few things that if you haven’t tried out agora pulse yet, I would strongly encourage you to go do so. You can go to the link. You’ll see on the screen a for shlash live. You get a free 30 day trial whenever you sign up for that. And you also there’s a coupon code on there that will help you get your first month for free once you sign up. So if you don’t know what a great pulse is, I want to show you a little bit about what a great pulse can do. I mean, I travel and I’m the co-author of Facebook marketing all-in-one for dummies. I also run Facebook ads for clients. And I do a lot of speaking about Facebook advertising and especially now that the things are changing on Facebook. So one of the biggest benefits. I found with a great pulse is that inbox where it brings everything in to one location. I just love it because I don’t even remember where I see a comment a lot of times because there’s the LinkedIn direct messaging, there’s LinkedIn comments, there’s I’m running Facebook ads that have comments on them that aren’t showing on my page. And then page comments and inbox on my it’s just everywhere. There’s so many inboxes that it makes me crazy. So having the one streamlined inbox where I can knock off the messages and make sure I get back to people who are potentially going to hire me is crucial because you don’t want to wait to have those comments sit for a couple of days. It’s you know, it’s not good for business. O’Gara Paul saves me a ton of time. And one of the ways it saves me time is that I’m able to upload a whole bunch of tweets or a whole bunch of posts at once. And I can have different campaigns. So that I’m turning campaigns on and off because some of my products are only launching at certain times. And so I’ll turn the campaign on during that time, had those tweets and promotional Post Run and then turn it off. So it saves a lot of time. And I’m able to reuse stuff. And then just bring it back up, maybe refresh the content a little bit and set it off running. But it also saves me a ton of time just in the fact that I don’t have to check every single site on, you know, open every single window. I can just bring it all into one. So make sure you grab your free trial with your pulse, go to your pulse live. Now, we are going to talk today, as I mentioned earlier, we’re talking to Bruce Irvin from smart pizza marketing. And I got a question for you today. I’m going to leave this one out for a little bit. I think it’ll be kind of fun to find out as we get talking is what is your favorite type of pizza? This is a huge argument, like what is the best what is the best kind? We may do a trivia question later on in the show, maybe giving away something. So I can just want to know, what is your favorite like what is your go to pizza that you order whenever you’re ordering from your favorite place or it’s breakfast and you get in a cold pizza out of the fridge. What do you like to eat? I love that in the comments what your favorite type of pizza is. So I want to go and bring on our guest today, Bruce. Bruce Irving is from smart pizza marketing. And his whole goal is to help businesses implement strategy and learn how to do local marketing. Correct and I’m excited today because a lot of you don’t know this watched me. Broussard knows how to 30 seconds, 40 minute live. I have a big background in pizza, in pizza management. So I’m excited to have you on the show today. Bruce, welcome to social myeloablative. Scott, Thanks for having me on. I’m excited to be here. You bet. Talk a little market pizza. Yeah, I mean, I’m hungry now. Am I to order pizza for lunch? I think that’s going to have to happen after this is all over. And Sarah says she got Sarah says she wants the chicken bacon ranch. Chicken bacon ranch is a really good pizza if you haven’t had chicken bacon ranch. She also says thin crust, sausage, mushroom onions. That’s a good choice as well. What’s your what’s your favorite type of pizza? Bruce right now, I’m in Detroit style, you know, are you familiar with what, Detroit. So explain that to us. sounds interesting. So it’s a thicker style, but it’s not heavy. It’s a light, very thick crust dough made in a specific pan with cheese on top. And then they put the sauce that’s hot on top of the pizza after it comes out of the oven. And it is a local place that opened up right down the street from me that started recently serving Detroit’s upbeats. And they do a really good job. It’s not an easy style of pizza to make it, but they do it really well. And I’m just super into that. I’ve even talked to quite a few people on the podcast lately who are into that kind of style. That is a pretty darn good. So before we get into all this, they’re talking about local marketing. I got to know is how did you get into this niche of smart, smart pizza marketing? Dotcom is your website. You also have Bruce Irving Erving dotcom, and we’ll make sure we can include those in the comments and show is going to be here in a minute. How did you get into pizza marketing? What’s your background there? So my background is I was in the pizza industry. I was the owner operator myself for a long time. And I started in the pizza industry. So in Boston, there’s pizza. Regina is a pretty well-known pizza concept here, kind of a franchise now, but more of a local Northeast franchise. I work in there when I was 16 making pizza. And then I moved on to another independent pizzeria where I met my future business partner. We ended up partnering with that business. And then we opened a second one. And I operated for. From 19 years old up until ’35 years ago, I operated the local businesses, so I was in the trenches doing the marketing, doing all of these things, and that’s how my career kind of got going. And the reason in this niche in talking to you here about Pete’s marketing is it’s not it’s kind of by accident. I started a podcast that most sales, right? Yeah 2014, I started smartypants marketing podcast. I was still operating the pizzerias. And the reason I started the podcast was, you know, I didn’t have a college education. And we were kind of learning business on the fly. Neither one of us. But we had two locations. We had 100 people on our team, employees that we were managing. And we were trying to figure out how to grow and how to manage people. And I said, you know what? There’s all of these people out there who have already done. It was really getting into the time because it allowed me to multitask. I can listen to a podcast while I was working, doing bills or anything. And there was no podcasts for pizza. The pizza industry at the time. I did a podcast probably get some of these guys who have five, 10 locations on my show and pick their brain for thirty, 45 minutes and ask them how they got to five locations or 10 locations or how they manage a 500 employees or what tools are they using. And it kind of grew from there. And then after doing it for a couple of years, people would reach out to us. I would share what we were doing marketing wise and also share these interviews. And people would reach out to us who were in the pizza industry that were listening, say, hey, can you help me with my marketing? Can we hire you to do marketing for us? And right. And it wasn’t purposefully done. It kind of started off. So So you worked in the pizza with your manager. What was your role like? You ran the business? Is that what you did. So far? In the beginning, I was just a pizza maker and then I worked my way up to manager. And then I partnered in that location with my brother in law, soon to be brother-in-law. And then we opened a second location together. So I was running the business with him. Now you all do, because here’s the thing. And most people who watch my show over the last two years don’t know this about me. I actually worked in the pizza business. I ran I won’t name their name, because I don’t want to give a sponsorship name away or anything like that. But I worked for a pizza buffet company as a general manager here in waco, Texas, for about two years. And then got into ministry for about 10 years. And my first job at a ministry was back at the same pizza organization. But in Houston, this time for a franchise, and it was a general manager. So I’ve been in there. I’ve made the dough. I’ve made the pizzas, I’ve sliced them have cut. I’ve gotten I’d go home every day smelling like grease and pizza and sauce on my shoes. You know, I’m sure you remember this. No, you wore those restaurant black shoes that were still towed for one. But they were still your slip resistant and the bottom would be covered in all the cheese and junk. When you got in your car, you had to bang them out for you go in the house. So I’ve been there in the trenches and but I love the business. I love the piece of business. Something about, I don’t know, people just get happy about pizza. It’s a go to. It’s an easy thing for people to go buy fish. You’ve got kids. I’ve got three kids. And it’s like we were a cheese pizza family. My kids are like, I just want cheese. I don’t want anything else. They’re not real fancy when it comes to theirs. So, yeah, I love the pizza business. I love the local. This was pre social media. We’re talking like cod. 90 eight, 99. 2000 and back and like 20 seven, 2008. I went back. And so like social media wasn’t really a thing. So I love local marketing. We had local store marketing LSM we called. It was a big, big deal for us. But now social media course, changed the game or so I think. I think just that getting to talk to bruces is a fun thing for me because I kind of remember back to my pizza days now. I don’t miss the long hours. Late nights. Yeah, there were days were like because we were open. I think like eleven, nine, 11 to ten, whatever it was. And, you know, Saturdays were the worst because you’d be there 16, 17 hours. And then at the turn around and get back up in six hours and reopen the store. And so yes, a lot of it, the weekends were the worst for sure. It’s not tough. It’s tough business to be in it. It is. And it’s hard to mark. It’s hard to figure out. It’s hard to figure out your local area. So I think this is a fun topic to talk about and to see what you can offer us. And help us out with local store marketing. So I want to hop right into that. Now, we kind of know a little bit about you and your background. Now, I want to ask you, did you did you toss the pizzas are to all use a machine that kind of just helped you flatten them out? You hand tossed them. You had to see. I wish we did. We didn’t. We used. We with a buffet place. You know, you’re banging them out. So quick. We had to use. I forget you call them now, but we’d bang them out and stretch them real fast as we can, I guess, to stretch the machine. We’d stretch them. Really? quick on the device and you dockum, and, yeah, you go on, but I still now the day is funny like my kids. And I will make pizza at home and they’re always like, dad tossed the pizzas. I’m the guy. I always toss in the pizza in the house. It’s the kids love that part of it. Oh Yeah. It’s a big, big aspect of it. So so that gives some background of what you’ve done in your experience in local market. And I think the pizza industry, even though there are national brands and we know all the National brands and again, I don’t want to name them necessarily because I don’t know what your relationships are and there could be a trademark infringement, who knows? But we have the big ones. But there’s also a lot of local Marconi’s that take place for a pizza business. I know the local pizza business where I do most of my business. And, you know, they struggle to figure out marketing because they’re pizza makers. Your restaurant guys, they don’t know marketing. They’re kind of confused by. So I’m always trying to help them out. So here’s my first question for you, Bruce, is, is why is social media important not just for pizza? So we’re going to apply this and not just pizza restaurants, but how is social media important or why is it important for a local business? You know, growing up in the business, I started right when you did about 1998 and operated right up until twenty, sixteen, seventeen, so I’ve only been out in a couple of years. And I saw that evolution from us sending out, you know, 50 to 100,000 flyers a month to our local newspaper, postcards, all that offline marketing stuff that we did. And for me, I wish that I grew up, I wish Towson was really 2010 when we started to implement a social media strategy, because it’s just so much easier to do a couple of things. It’s so much easier on social media to reach more people at a more cost effective price. And it’s also so much more. Accessible and it’s way easier to test things out on social media than it is to do it, like we would do print have to commit to 500,000 flyers for our local markets in order to get a good price for those printings. And if it wasn’t perfect or it wasn’t unwell and it tanked, that was a big cost for us with social media. You can test things out on Instagram, on Facebook, on TikTok. And if it works great, it didn’t really cost you that much other than your time. And you can continue to do those things to reach the local market. And if it doesn’t work, you can stop doing those things. And then you realize that, you know, that didn’t work. But all I really invested in that was a little bit of time, right? Yeah, I remember that. Like you talking about Kinko’s. Of course, I love Kinko’s. Not even around anymore. But you’d go to Kinko’s and order 1,000 broche flyers and. Yeah, and it was a mistake. Kind of like, oh, crap, you know, or the special ended or the coupon was no longer about already. Or if you made the mistake of putting an expiration date on it, then it’s like I didn’t give them all out, and now they’re all way. So, I mean, you had to do that, though. That’s the only way you can mark. And I think nowadays there’s a whole lot more people on social media than off social media versus when social media just got started. So if you’re a local business and you’re not leveraging social media. And it could be any platform, I don’t think every business should be on every platform. It really depends on where your market is. But if you’re not leveraging that opportunity that social media gives you, you’re really just missing out. I don’t understand why people don’t. Well, I think a lot of us have fear like Ian Anderson, gres. We probably both know he talks about the confident and being cofo when it comes to live video or social media. People just are scared of it. They don’t invest a time with it. But I think it may put a little time into it, get you a scheduler tool and kind of just start working it. I mean, I know for me, like, I’ve got I was told about the local business, I’ll name their name because they’re not a company. Studebaker’s pizza and gatesville, Texas. I dare to Google that they look him up. There are it’s the husband or wife who own it. They have two locations. Now And I had a local business at the time. I had a bounce house business. So I was all about local marketing. And they I was also doing social media stuff I do now. And they decided to create this thing called the colossal 28 inch around pizza that weighed like I think about eight pounds or something like that big old pizza. And it was like it was like 30 five, forty, $50 whatever it was to buy. I don’t even know how much I’ve bought it multiple times. And I don’t even know how many, how much I spend on it, but huge pizza. And so they’re like, we want to do an eating contest to have people eat the pizza. And if you, if you eat it in an hour, you get it for free. Otherwise you’re going to pay for it. And if you win, if you eat it, we’ll put your name on the wall, we’ll give you a t shirt, all that kind of stuff. And I’m like Gerald, the guy who owned it on, like, you got to go live, you got to go live on Facebook. And this was like two years ago or so. He’s like, I don’t know how to do like he doesn’t know. He just he has a Facebook page, got lots of followers, you know, small town, 2,000 or 3,000 likes on a page. Big deal. And like, you got to go live your lives. Like, how do I do this? I’m explaining it to him, how to go live. And so he goes like he gets his phone out. He goes like this guy starts eating the pizza, you know, and he just talking to you. He’s just looking at his phone, talking to it as people are coming. And it’s like 20 viewers. 30 years. 50 years. 100 viewers. And just all of a sudden like within about twenty, 30 minutes, everybody sharing is all over the place. And we’re a little town in Texas. And then all of a sudden, it’s like, OK, there’s 200 or 300 viewers, 600 viewers, 1,000 viewers, 10,000 viewers. And there was people literally around the globe saying, I’m in France, I’m in Portugal, I’m here. And they’re watching this guy try to eat this pizza and podunk Texas guy. And he never got lie before. So the guy didn’t get done with the pizza. He didn’t eat it. He he had like three or four minutes left, and still like a quarter of the pizza left. He went and threw up off camera, luckily. But the cool thing was his phone died right at the end. It was like, hey, my phone’s done, we’re done. And he was out. The cool thing was it was free for one social media. For the most part, organic was free. And local businesses, I think, leverage it really, really well. But the next day, a local news station said, hey, can we come have seen one of our correspondents and eat the pizza on live shot on our morning show and broadcast live there for two hours. Duh, you know, and so he got all this free marketing from it and people keep buying that pizza and kids are buying the pizza for their birthday parties. And so I think local marketing is so different than national big brand marketing because you get to that personal connection, it’s easier to some aspects. Yeah, Yeah. My neighbor my neighbor has never come over to my house and knocked on my door and said, hey, you have to check out this flyer that I just got in the mail. No exactly, yeah, you yeah, they don’t I don’t think you still get those flyers, but yeah, we’re not looking at what you shared on social. Like if someone you’re doing something cool, you’re posting great photos or whatever it might be, of your local business, people tend to share that. And people tend to know who you are. Yeah, I think with local businesses, too, social media gives you a different way to market your business. You know, you can’t do branding on flyers. You can, but it’s hard. It’s much harder to build a brand that people trust and know. And like by sending out postcards and flyers, like people want an incentive with those postcards or flyers to come into your business. And that’s generally what those people use those things for. With social media, you don’t have to always offer discounts. You can do what you said and go live and build up, know, like, and trust factor in your local market. So when someone thinks of your business, they think or whatever style of business. They want to go to that you’re involved in, they think of you. Yeah and I think that’s where it comes into play is like you want that, like you said, the local the know like and trust, which is like an old school marketing thing that people have gotten away from recently. It seems like people want to. They want to like you. They want to trust you. They want to trust your advice. They want to know you. And if you’re in a local area, depending on your size, it might be different. But I mean, I know I know this pizza restaurant, I would bend over backwards for these guys and help them out. And COVID stuff happened and we’re like, all right, we’ve got to go order pizza from them. I’m going to tip them like crazy. You know, I’m going to buy a gift card, whatever it might be to help them out, because we don’t want to see them go away after the fact. But they leave if you leverage social media. Right that stuff just happens really, really simple for you. I think it’s a great example of not a great example, but it’s a great example of why social media is important for local businesses, because we work with a lot of, you know, restaurants and local businesses that our restaurants in. When this whole lockdown happened in March of 2020 the brands and businesses that didn’t have a social media presence had a really tough time in the beginning because they had no way of getting out information about how they’re handling the situation that they were in. How are they handling the decreased capacity? How are they handling the sanitation? How are they handling the operating hours? Like people who had a social media presence and built up that brand over time, their customers just knew to go to those platforms and kind of get a daily or weekly update versus people who didn’t had no clue. And they were just dying because they had no way to get the message out. Yeah, I know. For me, like where I’m at is if it wasn’t for Facebook, especially because it tends to be in small towns, especially Facebook tends to be the hotter the hotter thing for local businesses. You know, if I had to go to Facebook to see if people were open and what they were offering and are they doing to go only, are they having dynan right. All that sort of stuff. So I think the social media presence was so, so important for them and important to establish. That kind of leads us to the next thing that you kind of touched us a little bit is, is what platforms? If I’m a local business, regardless if I’m pizza, if I’m a shoe store, if I’m a car law or whatever it might be, what platforms do you think that we should focus on right now in 2021. I mean, other than email, because this is a social media show, I would say email is very important to make sure you gather emails from your customers. However they come in. That would be the most important thing. But platform wise, I would say Facebook and Instagram are probably the two most important platforms for local businesses. And I’m not saying that Twitter and TikTok and Pinterest aren’t important. I’m just saying for the relevance of amount of people who are on these platforms, conversion of turning those people into customers and the ability for running advertising to specific people in a specific location. Instagram and Facebook just have the best platforms when it comes to operating as a local business. And that’s where I would spend my time. And I know that Facebook owns both of them. So it’s kind of tough to put all your eggs in one basket like that. But it’s just how it is right now in twenty, 2001 at least. Isn’t it weird to say 2021 by the way? It’s hard for me to say that, Yeah. Yeah we got a call earlier this week. And I said 2020 still. Yeah, I just signed something for my kid yesterday. And I was like, wait. It’s 21. Yeah Yeah. So but I think this, I think, is still with the local businesses. Most analysts weren’t like a huge city. You know, I think Facebook and Instagram is where you’re at. LinkedIn, no Twitter maybe. But Yeah, I think Facebook and LinkedIn and Myspace, Facebook and Instagram is where most people are probably hanging out. I think if you’re looking to convert regular people on a daily basis into customers, Facebook and Instagram, like we have a lot of restaurants, who do a lot of catering and specialize in more corporate than household. And LinkedIn is great for them to do that because they go there and they can find secretaries or people who are in charge of offices, office managers who run these. Used to run these office managers. And they could contact those people or put out contents towards those people to get those catering jobs, whereas it’s a little hard to do that on Facebook and Instagram. That’s true. So that brings it. That’s kind of like a. That’s like a hybrid of the old school LSM the local store marketing. Because I remember when I ran a pizza business, my, my, my goal every morning when I went to the bank was to take our we had a cinnamon bread dessert. I would take to it. I had to, I’d make two or three of those when I went to the bank, and I would drop one off at the bank, I would drop one off at a local realtor or an insurance office. And just make them smell it, think it. Their customers smell it, they think it, and hopefully they come back over to it. So that was how we did marketing in those days. But so I think well, I think it was cool. What you just said. If you want to find those decision makers now, you probably don’t walk in with the pizza because it’s kind of harder, especially now. But you can go find them on LinkedIn. So you can still use LinkedIn to find decision makers. But you’re probably not going to find customers are right. You may. You may. Well, those decision makers may turn into customers, right? If true, eventually. I think that I think you have to look at what your goal is and what kind of business, you have. And then where you’re located. And then put those two things together, and that’s going to tell you which platform to use. Like you said, a lot of people in your area use Facebook. A lot of people in my area use Instagram. And Facebook isn’t necessarily the number one platform. It’s Instagram. But it depends. Like there’s no I don’t think there’s any one right answer. You can give, like an overlaying outline of what you should do. But you’ve got to go in there and test on your own and really figure out what works for your business and double down on that. OK, so you say test and figuring out how would I test and figure out which one is better for me? I think you have a good advisor. You know, local businesses very much know the demographic of their customers. And if your customer base is between the ages of 18 and 30 five, then Facebook probably isn’t a place you want to spend a whole lot of time because those people just aren’t there as much as people who are. 35 on Facebook. So you have data in your local market of who your customers are and who lives in that city or town or region that you serve in. By looking at that, you can tell which platform, you should spend time on. But sometimes it doesn’t always go that way. Right? like sometimes you think you’re in a town that Instagram is popular, but your Facebook pages get is converting more customers because the people who are on Facebook are just tend to buy more stuff than on Instagram. Yeah, that’s kind of what I found. Like for where I’m at, like I said, I used to own a bounce house business for about five years that had that. My brother has it now. And Facebook blew up for me like Facebook was all I tried. I wanted to do YouTube and I still got videos there, the channels still going there. And we did Instagram, but no one really paid attention Instagram as much. But man had posts about that. I’d post a picture of one of our water slides and all the. How much, how much, how much. I did almost all of my booking for business on Facebook messages and not email, not phone Facebook, not my Facebook Messenger app was blowing up all the time, especially the summer when it’s hot in Texas. And so yeah, I think you got to figure that out, like see where you get the most interaction, see where you can get followers, see where your audiences is because they may not be where you are. Here’s the thing I think people forget is they may not be where you want them to be. Like your favorite platform may not be your ideal customers favorite platform. I say that. And I often tell local business owners sometimes they look at. What they enjoy and what platforms they use is where their customers are, and it’s not always the case. You to look outside at the customers instead of looking at what your thoughts and preferences and likes are. You can’t take that into your decision making process like you might love Instagram. But if you’re in a town with, you know, people who are older than 45 and it’s a very high end residential community, that’s probably not going to be the best place for you. Social might be Facebook. So don’t take what you like and do that. You have to look at what your customers are or who they are and where they are. And then use the platform accordingly. Yeah, I think that’s the hard part for a lot of. I think the voice is that way to like. And we’re going to talk about content here in a minute, but we’re going to the voice of your customer, your ideal customer. You may be like, I learned from a company. I was at before. And this wasn’t a local as it was a global brand. We were a bunch of dudes. There were like five dudes who ran this app company. We’re talking like dudes in our 30s. Right and then we started looking at our customer base and most of them were women in their 30s. And we went, we don’t know where we’re going. We don’t talk like a woman in her 30s. So we had to get somebody who could or at least start talking more like our customers because they’re the ones buying from us. And as soon as we flip that switch, it changed everything because we started talking to our customer instead of talking at them. And that was so important. And so different for us for sure. So that kind of leads into the next thought here. I’m talking to brusstar. If you’re hopping over from smart pizza marketing, we’re talking about how you can do local business on social media, social media for local businesses. And there’s a lot of things you can do today in twenty, 2001. I know some places are closed still. You know, California, of course, is like shut down forever. Maybe Who knows. And even Texas, where I’m at, we’re supposed to be down lower and lower. Open But, you know, you can still do local marketing, even in social media. So what type of content have you found through your local marketing has worked best. Let’s say let’s say, for Facebook, for example. Like what content have you seen work best on facebook? I mean, it’s the content that works best isn’t always the content that local business owners want to produce, but I think video works best. We’ve seen it work far greater for being able to get the people, the customers to understand what the business is all about in that most efficient way. Like you can do a 30 second video. And that’s going to be, you can get across a lot more information in a 30 second video than you can any photo or text post. And also, you can build audiences that you can retarget advertising to later when you to produce videos. The problem is not a lot of business owners are comfortable on video and/or want to do video, but if there is people who do that, you have to. Embrace it, because there isn’t a lot of people who want to do it, so if you are the one person in your market who does video, you’ve got to stand out even more because there’s going to be 10 other businesses who are like you that are just afraid and they want to do it. I think that’s key. And I think that’s, like you said, stand out like be different. You know, like the pizza restaurant. I mentioned earlier, he went live. And it blew up for him and really well for him. And we call it the method house here. Oh, no, I’m a Seinfeld addict, so go for it, because the method, George Costanza and the reason I love Seinfeld to like I love that show. I think it’s one of the best sitcoms ever. Yes there was this episode, you probably familiar if you know the show where George Costanza it’s the hat episode where he got the fuzzy Russian hat. Yeah yes, the Russian hat. And him and Jerry are sitting in the coffee shop. And he was talking about this, the girl who sold him the hat. Right and he wanted a date with her and George. And Jerry was like, George, she’s way out of your league. And he’s like, Jerry, all I need is to get in front of her three or four times. And that and that four times she got to know who I am. She’s going to go on a date with me. He’s like, I just got to get my foot in the door. So he went to the restaurant. And that was one time he took her on like a date, which wasn’t a date. That was time. Number two. And then he forgot his hat and forgot. You forgot his hat inside of her apartment. And then he so he could go back for the fourth time. So he she could get to know him. And then finally, at the end of the episode, it was like, she’s like kind of started to like him a little bit after seeing him. So many times. So we look at it that way. We want to get you not that we want you to be annoying in the beginning, but we want to get you in front of your customers multiple, multiple times. So that way, when they think of pizza, they think of your restaurant, or if they think of a hair salon, they think of your hair salon because they’re constantly seeing you in the feet. And video is the best way to do that, because if they see a video of you, even if they don’t watch the video, they see your face in the video, in their feed all the time, they’re going to get to know who you are without even having to really consume any of that content. Yeah, I think I love it. I love that example. If you know anything about you, just like said, my love language is Seinfeld. So I have everything inside. But you can out the question and we’ll get back to your thought there. What happened to the hat? No one ever knows what happened to the hat. He lost. She lost it. Did she sell it back? was like a $10,000 hat or something like. No, what happened was that lady paid for memory lane, remember? He got it back and he lost the good hat and he tried. got a crappy one. Yeah Yeah. You got a crappy one. Yeah and then it kind of fell apart in the rain. But yeah, I think that’s true too. I think getting in front of people and the more video is hard. I mean, we know that first, but once you do this a couple of times, you start to be known for it. And just consistency. And it doesn’t to be perfect. I mean, a local business, if it’s just you on your phone showing off, let’s say, your inventory or something behind the scenes or a weekly specials or day, like maybe your restaurant daily specials, people are cool with that, you know, but it’s an access and it’s that recognized like I know for me. I mean, obviously, this is a recognizable thing. And so you took a little bit. But after two years now we’re in this every day on video and stuff. People recognize it. They know who they associate with our brand. For you, it’s the same thing. You’ve got. You’ve got to look, you’ve got to style. People start to recognize you. And so local business can pull it off to just kind of figure out what that niche. What that lever is that gets people to recognize them. I think I don’t think it’s ever been easier than it is right now either with stories as part of the way to get comfortable on video like those disappear after 24 hours. You know, five years ago, if you did it, like when you did a video, it was you put it on Facebook or you put it on Instagram. It was a whole process. Right you had to record the video, get uploaded to Facebook, you had to edit it on your phone or on your computer, and then you had to place it on your platform. And it was there. Now with. And that was how you got comfortable. And then, you know, everybody who’s not media producer or content producer, as soon as you point a phone in front of them, even if it’s not on, they get super weird and awkward, and it’s hard for them to, like, just be normal people. So what stories you can do that. And build up that confidence over time by starting with something that disappears after 24 hours? I think it’s so true, I think. But again, it’s just that if you’re doing video. And I think video. We know video especially on Facebook anyway. Facebook video, if it was live or recorded live does better typically, but it gets to reach Facebook. Really focus on it. Photos, links don’t do as well as they used to, but it’s just about once you do it a few times you get used to like that is stories like you can just pop on. Hey, here’s a quick update. Boom, you’re gone. You’re out. 24 hours. Everybody forgot that you stumbled over your words. And that’s true. Nobody really cares is I’ve never I’ve never had a video, I maybe like. And this is for local businesses. This isn’t for like these. Big, huge companies, but never seen a video from a local business, and it was like, you know what, that was so horrible of a video, I’m never buying anything from. Right right. Yeah so I think that vulnerability is important as a local business because it’s that connection back to the human side of things. I think of where I’m at. You know, I think of the pizza guy. I think of a local realtor who’s really good at video and just shows off houses and is always on video talking about it. And I think of a car salesman who’s always shown cars where he works at. Here’s the deal. When you this car in, trade it once. So, I mean, there’s a lot of things you can do it. But he’s not perfect. They’re just using their phones. They don’t have a set. They’re not doing all this other stuff. I mean, I think there’s so much you can do on Facebook, especially with video, that local businesses just seem to let you know to get past that fear. Do it a couple of times. know, Jim, that I go to, you know, the guy who runs it. He was so scared the first time I do a live video here a couple of months ago for a giveaway, they’re opening back up at her COVID. And he was given instructions on how they’re going to open. He was like, is this taking on? Like for three minutes? He just stared at the last iPad. I’m like, Brett, you got to talk. And and he just stared finally. But the second video was a little better. Third views a little better now. Seem to like 10 live. He’s in his car. He’s just talking. He’s used to a nice comfortable. He didn’t care. He gets it. He gets it that people are responding to it. They’re watching it. They’re listening to it. They’re telling him about it. And it doesn’t have to be perfect, especially if it’s expiring. I think that helps. It’s listen, I don’t know how many live videos you’ve done, but I’ve done so. I’ve been doing lost count since blab was around. Oh, bleep. Oh Yeah. Yeah so I’ve been doing live videos every week, all the time. And I still before I get in this interview with you, I still get a little nervous. Oh Yeah. Yeah So it’s OK, it’s OK to get nervous and that’s never going to go away. Like the nervous factor before you go. Life is never going to go away. It’s the people who can fight through that and be OK with the fact that you may mess up. It is live, there are people watching and you may say something dumb or stupid stutter all over yourself. And that’s OK as a local business, that’s what separates you from those big, huge corporations. And that’s what will attract those customers that want to deal with local businesses and buy from local businesses to you. Well, it’s that accessibility. You know, it’s they know they can make that case. They can walk into your store and go, hey, I saw you on that Facebook Live or I saw you in that video. And that low, you know, like, and trust factor is immediately connected right there. And easier for people when they do that. And so, I mean, yeah, I think you just got to get over that fear factor on Facebook. Yes but now what about instagram? Like, I know some business local to do. Well, they’ll like on Instagram real’s I love you. I mean, is that for local businesses? Can local businesses leverage that at all? Yes your thoughts should be drells right now. So we’re OK. So on my Instagram, if you’ve got a smart piece of marketing on Instagram, I have about 18,000 followers on Instagram. And we’re producing reels that are getting 150,000 views on pizza video. Now we do a lot of testing on our smart pizza marketing that we could then show pizza restaurants. What to do. But I think I’ve produced six or seven reels over the last two months. And in the October. I think we were around sixteen, 15 high, 15 low, 16,000 followers in November of 2020. So just a couple of months ago. And now we’re at 18,300 almost 18,400 in the last two months. And we’ve done six reals and I don’t think any of those reels that we’ve produced over the last two months have gotten less than 50,000 views. So, I mean, so I’m pulling myself back on camera, like are so real’s I mean, I get stuck, I think a lot of people. And this is where I’m like, tick the TikTok of Instagram. I mean, do I have to be dancing? What are local businesses doing with rules that I think you don’t have to dance. You have to leverage the tools that Instagram gives you intec in reals. Right so you can add music on. Do you think you can add a little text as it comes up, like answer questions? I think the cool thing that businesses can do is and this would happen, this is how we got started in marketing when we were starting with social media, we were like, what the heck did we produce for the company? Right like, how many pages of pizza can you put out there? And I’m like, you know, we get every time we answer the phone. And this was back in the day when you like, it was just in that transition point from more people ordering online, then calling. It was more people calling than ordering online. Yeah, we get that same question 1,000 times a day when people call up. That’s the content that you produce. What questions are you getting asked over and over and over again, that you can use in a video? Right so you take a question that you could ask your business for us was like, we know where is your delivery range? And I could easily put up a video of me being like, all right, here’s our delivery range with music going over like we deliver to this town, this town, this town, this town in a 15 or 30 second video where it’s a real and it’s using the tools that Instagram wants us to use. But it’s not me making a fool of myself dancing because nobody wants to see that they might. I mean, they might be saying that nobody wants to see that. Trust me, I think somebody film me dancing to social media marketing world. This past year. Yeah, that was a bad thing. Yeah but I think that’s a great way to use it. So answer your question. And I think we’ve seen if fall foul like Roger Wakefield or Marcus Sheridan and they’re always talk about answering questions. So find out what your people are. I like your ideas. I remember I still remember even I was from the 90s, like how we had a script of how we answer the phone. Yeah at the pizza place, you know, thank you for calling Caesar’s pizza. The above emails about asking, how can help you get all that. So the whole thing you said. But it was always that when you open, do you deliver, what are your areas, you know, how much is a large know, whatever might be. So Yeah, but now for real though, because they expire, they go away, right. No well, you can have it go away, but you can have a preview, go to your feed or they have their own tab inside of Instagram where they all stay. So you could keep it there. So you could like have like a frequently asked questions section on Instagram. And then it’s kind of just answer all those questions and have it there. And send people to it constantly, because I think, too, after it’s done, can you. So after you if you saved it on Instagram, keep it on there. Can I later go back and share that to a story just to remind people? Yep and then you can keep it in Highlights. You could have highlights in your Instagram where it’s like information in like segmented information that you want, like frequently asked questions are where do we deliver holidays. And then use those as highlights for sure. Jennifer says she really wants to see that. I’m assuming that she wants to see you dance. No, no. I’ll take that as she wants to see you, not me, because that’s what I want to see. That’s what social media marketing michelsen has it still. And it’s I got pulled into a luau. And so I went, you know what? I’m already dressed this way. Why not? And so, yeah, it was a fun sort of thing. So we’re talking here with Bruce aven with some from smart piece of marketing, talking about different ways you can leverage social media for local business. We’ve kind of talked about, you know, why you should do it, what platform should be on in some type of content that you should be posting where it’s Facebook video or Instagram real’s or story. Stories are really hot. Now, the last thing I want to this is a hard one to answer. This is the toughest question in social media. So if you have an answer to this, like you should win a prize, I don’t know. OK, how often should a local business post content on social media? I think you should post it. Yeah, go ahead. I know what you’re probably going to say, and I hope it’s what you’re going to say. I think you should post as frequently as you can. They don’t think. I don’t think there is. I think you should have a minimum. I think you need to be consistent with it. I think that three times a week minimum, you should be posting on these platforms three times a week to the feed. If you’re using Instagram three times a week to Facebook minimum, like that’s the bare minimum. If you could do more, do more, your story should be two to three times a day. And you should be sharing in stories on Instagram like what’s happening on a daily basis in your business, because sometimes as a business owner, we look at the day to day operations. And it’s like Groundhog day, everything’s exactly the same. One day is Monday. Tuesday is Tuesday, the day before Thanksgiving is the day before Thanksgiving. Every single year. It’s all the same to us. But there’s customers and people. Following you on social media, coming in and out of your ecosystem all the time, and if you show them that behind the scenes, that’s where you build the customer relationship, you may get exposure from the post. But the stories and showing them the behind the scenes, where are you going to build that relationship with them? Yeah, I like that 3 times minimum, I think that’s still the old school, like we’ve always said, like at least do that. But I think post as much as your audience will allow you to still get engaged when you don’t know. I mean, like, I think we had one of our I’ve watched this show to the day, Jesse in and Eric Fisher. We’re interviewing Holly from quirky moms think it’s quirky mom’s quirky mama like AAA and she post I followed her page after that. And like it’s like a constant barrage of posts and it’s like all day long, three or four, five, six, seven, eight, nine times a day. She still gets engagement. So there’s no right or wrong. I think when someone blames a bare minimum, there’s a bare minimum. I think, you know, for me, I think you can like as a local business, you don’t want to be annoying. You you don’t want to you don’t want people to like when you’re a local business, your market is small. Right so it’s different. It’s different for someone who’s selling something nationwide or worldwide where your audience is up. All night. It’s there’s no time zone. There’s no local people. But when you’re a local business, like your market is very much your market, there’s 20, 30, 40, 50,000 people who live in your town and that’s kind of it. And they’re there from there on social from six, 7 o’clock in the morning till nine, 10 o’clock at night. That’s your time zone. It’s a really zone in on and produce content based on where your customers are going to be on social. So you don’t want to post 75 times a day if you’re a local business, because those people who are in your area are going to be like this place is annoying. I’m out of here. Yeah, I think I’m glad you said that because I’m thinking of a local resale shop where I’m at. It’s a fun, it’s a nonprofit resale shop. But I started following a new page, they have, where they’re posting all their stuff for sale. And it’s like 25 times a day. Yeah, that’s a little bit. It’s in my feed constantly. And I’m already on like day 5. And I’m like, I fix that. And follow it. Even though I support it, I donate to it, I love them, but I’m like, OK, it’s too much. So yeah, you do have to worry about that too. But I think, you know, figure out what that balance is. But you got to post something though. Totally and you know, when you run these accounts, negative feedback that like unfollow high post news, those are all things that the algorithm takes into account when it’s going to show your content to other people. So you don’t ever want to get the negative feedback. That’s why I said, I would like you to post it. When we consult with or talk to local businesses, we want you to post every day, every day. You know, if you can do one a day, every single day, that’s great, because you’re always going to be. That’s the castanza method. You’re always going to be showing up in front of people every single day. And like with tools like a pulse, you can schedule that out. You don’t need to do it every single day. You can come up with one day of content. And then schedule it to go out every day, just be there to manage it. So I would like you to be there every day, but at least three times a week if time is of you, if you don’t have time. Yeah and I think that’s totally true. I think, well, I think, well said three times minimum per week, but then utilize your old post for stories, maybe post some stuff back to your stories. So you’ve done a cool video. You’ve got a real you’ve got a post even on Instagram, and you can share that back to your stories later on because not read, maybe I saw it. Yeah and I’ll do that a lot of my own personal stuff I do that utilize the local businesses, have team members, utilize your team members and the restaurant industry. We get a lot of pushback when we say this to people because they say, I don’t want to give my team members the access to my account. And then I’m always like, listen, if you let your team members talk to your customers and handle money in your store, but you don’t want to get them or give them access to your Instagram account, it’s probably not something you should have on your team. That’s true. That’s true. I mean, because your team members tend to be a little younger typically. Yeah and they know social Holub better than you do. So again, it goes back to the thing you said in the beginning, like, you know how your customers are talking. Nowhat platforms are on. And then you got know what kind of content they want. And your workers may know better than you, especially if you’re like an old curmudgeon, you know, Scrooge kind of guy. You know, he’s just in it for the money, but not in it for they don’t understand the local marketing idea. I don’t think younger people understand business and commerce are run ads, but they definitely know what’s trending on these platforms. And can give you the inside of what song is trending on real’s or on TikTok or what type of videos are is everybody in their town watching? Like, they could definitely give you insight to that for sure. Yeah, that’s an opportunity to have more customers come in. Or maybe you create a trend locally and you go crazy with it. Like, you know, we had snow here recently in Texas, like on Sunday. We never have snow in Texas. Where I’m at, we got like four inches of snow. It was amazing. We made snowmen, we went sledding. I saw a guy skiing in our local park where there is a big. He’ll he got on his skis and we have our own ski slope, but businesses were posting like, hey, show us your snowman, for example, in social, the local newspaper did that on social. They’ve been really good at social media here lately because we do serve a newspaper because it’s local stuff, and people like to talk and see their kids and all that, man. That thing blew up like the post had hundreds of comments, everybody posting a picture of their snowman that they made, you know, because such a neat thing we would have we literally have not been able to do in 20, 30 years. But you can find those things like the local boys. Hey, post a picture of you doing this system sort of trend locally or hey, take a selfie in front of this for a chance to win, you know, a free sub sandwich or whatever it might be. So I think there’s all those sort of things you can do that are different. They did take a lot of work. Now it’s not as hard as people, you know. Yeah you don’t to be a graphic designer, you don’t even necessarily know Adobe and Photoshop and all this other stuff. Just not today. You don’t whip out your phone, take a picture, take a video and posted anything. And and I think you’re definitely good to go. I want to see here. Let’s see. I you could sing your hours, so like you could sing your store hours and the Facebook and Instagram real. That would definitely be something worth doing. Yeah and I think we talk about the stories a minute ago, Facebook. They’re not for me. You know, I only follow prime on Facebook. I’ve gotten where Facebook. I’m only friends with a small amount of people. I typically only follow local businesses. I don’t follow national brands a lot except in the marketing space. Stores are not utilized very well by my local businesses. And it shows up. And when I go see a couple of people, I go, what I do, I hit on one. And I watch like six of them. So yeah, if you can constantly get yourself up there, even on Facebook and we think Instagram a lot for stories, but Facebook stories are so underutilized, I think they’re underrated. I think they are too, because it’s there and no one else is using them. And it’s just the first thing you see, I know at least I’m an Android user. It’s the first thing I see on my mobile app is stories, and I sometimes see it in the middle of my feed. I’ll see him as well. So, I mean, the local business, if you can find a way to make yourself always there, man, it’s a huge deal. I remember when I was running the bounce house business, I got a lot of money on ads. And I posted a lot. I remember I was the only guy around. There’s nobody here that did it like one other person. And one guy told me, man, you must be making all kinds of money and you’re huge because I always see you on Facebook. You’re on Facebook. Every time I open up Facebook, I see spacewalk of gatesville. I’m like, good. I mean, I’m doing marketing right right now. I’m constantly posting. Now, what happened? That business opened six, seven years ago. We got about three or four years. I lost Bruce. Maybe Bruce will come back. Hopefully he does. Bruce has hopped out, but we haven’t happened with that local business. And there’s Bruce is what happened. That local business was kind of cool is like I became known as the bounce house guy because they always saw me on Facebook constantly, constantly and over. And then I’ve got throughout the year three, I didn’t have to run a single ad on Facebook ever again. It was all word of mouth and recognition and brand recognition because I just they saw me. They connected it. So I figured it out. In your local market, I think you did the Costanza method before it was called the castanza. I did. And I was assigned bealefeld even back then. So and I am master of my own domain, so we’re good to go there. Yeah so anything else about local market? I know we could talk on this subject probably for like days, but definitely any other tips right now. January 20, 2001 for local businesses that you think we should know about, are we going to get into tools. Next Are we to or should I give it to a law that I like right now. Yeah, give out. Go for it. All right. So there’s a tool called dollar 80. It’s a tool where you could go in there and find it’s just for Instagram. But we did a local Instagram challenge and recently and one of our groups. And I wanted to get people to find local customers on Instagram. And there’s a tool called dollar 80. It’s actually from Gary Vaynerchuk. I think you’re an investor or part of it, but what it does is it allows you to look for hashtags and comments and like local information. So you can do it on a large scale. It’ll let you use any hashtags. But it’s very awesome for searching local hashtags and seeing the posts like they come up on Instagram and searching for local either towns or cities or specific addresses and hashtag. So it’s a tool that we use a ton to go out there and search. And it tells you exactly how many people you’ve interacted with, how many comments you’ve left. It’s a really cool, too. So I’ve got to put up here on screen here, like, what is it cost per dollar? Is that what it costs you? So use. I think there’s a free version, but there. It’s like a $15. Adverted to get all the pro, but what it does is like you put a location in there because I’m very much when you want to build your local Instagram following, I’m very much like look for local hashtags and then look for local people in local cities, because when you go to the search feature on Instagram, you can put in like Boston and it’ll show you, everybody who’s posting with the location, Boston. And if you are a business in Boston, those are people you want to interact with and get to follow you and get to them to like, notice you because they’ve said they’re in Boston. so this tool allows you to go in there and search for those cities, those towns and see who’s making posts specifically for that hashtag or that location or that business. I hadn’t heard of that before. Now I’m like intrigued. I love the brininess of it, too. So, yeah, that’s a really it’s a neat tool. It’s very easy to use little you can have multiple accounts now, whatever Instagram account, you’re logged into, it only works for Instagram now. Right but it’ll show you the most recent post. It’ll show you the most recent the most popular posts. And then you can go in there. And you can leave a comment. You can like it. You can like hop out of the app into Instagram and give them a follow. It’s a really convenient tool to use. Yeah, I saw a like when I search for dollar 80, like Gary Vaynerchuk was the first book that’s extracted. I mean, yeah, there is a free plan. So like you get like 10 daily comments, hashtag targeting completely free. So yeah, that’s a lot of people, a lot of local businesses love Instagram, but their complaint about Instagram is very global and it’s like, I want to have an Instagram account, but I don’t need people in India. Right Spain following me because I’m in Boston. And that doesn’t help me in this tool allows you to kind of go in there and specifically search for hashtags or locations and find people who are in your local market because it doesn’t matter how many you got a million followers, but if none of them are your town, it doesn’t matter. I mean, savani number at that point. Yeah, I think that’s I think it’s where like hashtag straightedge on Instagram, especially Facebook is still. Yeah on hashtags. Yeah Yeah. No one really uses them. Mean people. We put them. But no one’s really searching, you know, in that way. But on Instagram. I mean, I think that’s why you have a hashtag strategy for local business. It’s so different than a nagara polls where we might have huge. We want to use some huge hashtags, some middle of the road hashtags, some smaller hashtags. I think you’ve got to find aceves local, have your own branded hashtag. So if you’re hashtag bruces pizza, you know, create hashtag bruces pizza is a thing that way people start using it down the road. But yeah, finding out what’s going on in your town. In your area, it’s hot. Yeah, that’s a cool way to do that. You’d be surprised how many people, if they went to their Instagram account right now. And searched in the name of their business. How many people out there are posting about your business that you don’t even know about? Oh, for sure. Yeah, they have no idea. And they don’t how to find it either. Right, that because people don’t tag it right or, you know, they don’t you know, they just take a location, but not the page and. Right Yeah. So that’s a really cool to appreciate you and any other, like ninja tools that we might not know about. I mean, if you’re a food business, snap seed for Instagram is a great tool, not even for Instagram, just any photo snaps. It basically takes a photo that you can take on your phone and it enhances like there’s so many different features. But the one we use is the hoodie feature, which enhances the lighting in the photo. So you could take a photo that you took maybe in your restaurant does have great natural lighting. Upload it to snap seed, which is an app that you can download on your phone for free, upload that photo, hit the HD and it just enhances all the color. So it’ll take a kind of a bland photo and make it look. Wow so any food influencer that you follow on Instagram probably uses Snapchat to enhance the coloring in lighting of the photos that they put on there. And any business can use it, too. Yeah, I think I remember the food business, especially like, you know, you think every time you look at food, advertise like you see the, you know, the hamburger from the fast food joint on a commercial like man, it looks so good. Then you get it. You’re like this because they take it on a certain angle. They have it pointed back. They have it glisten. I remember I watched him in the pizza business. You know, they would take pictures of our buffet and stuff for the National Advertising. Our pizzas never look like that. You know, they know, they glisten them up a whole lot. The lighting was different, the angle. But but, yeah, you can still do that on a smaller scale. You should if you want to entice you. If you just. Poshard, sometimes I see restaurants do this, they’ll post a picture of like their enchilada plate, whatever. And it’s like the nastiest looking thing. But men just put a little filter on it, bring it out a little bit, you know, make it look different. And that’s going to pop and show up in the feed. So much easier than just a yeah, there’s the refried beans and rice. I mean, you don’t have the pizza business. You want to just make your friends jealous, take a. Of whatever you’re eating up with, the snap seed posterior Facebook page, and you’re good to go. Yeah, it looks like snaps. So you can get in on Google Play an Apple store. I put a link. I think it should be the right one in the comments because it’s not specifically to their website, looks like. But snap seed online was what I found. So I hope it’s the right one. But yeah, definitely cool. I mean, I think all those too. There’s lots of them out there. There’s so many mobile apps nowadays. And even just Instagram’s own filters they have. You know, will help you out quite a bit. I think that makes us pop and stand because again, your whole goal is stopping the thumb. You’ve got to stop the thumb. And so you need to stand out. That’s why I always like distorting pictures or making them black and white, something that makes people kind of go, well, what does that, Ah, do not like extreme zooming in, you know, on a photo kind of makes you wonder what the heck it is serious. That’s a cool things that you can do there. What’s the setting you use and snaps need. So if you open snaps, I’m going to open it up on my phone right now with you. If you open Snapchat and it’s going to say, hey, tap here to add a photo, add a photo from your camera and down the bottom in the middle it says tools and then kind of in the middle. On the left, it says, HDR, scap, if you just click on that, it’ll enhance the photo for you. And then you can kind of make it more enhanced or less enhanced based on your preference. But that’s the only thing I use in snaps. And it makes a huge difference on all the photos that we use. Now with a lot of local businesses owners who, let’s face it, aren’t photographers and photographers can be expensive. No, not saying anything about photographers, but if you’re a local business owner, every dollar counts. So if you can take a picture with your phone and use an app like snap, see for free, it’s much more cost effective than hiring a photographer for $500 or $1,000 to come take photos. And sometimes, you know, on social media, I found the photos that you take with your phone actually work better than professional photos. Yeah, they look more real and it looks more real, especially like the experience. If you walk into us, you see a picture from a professional photographer, stock photo you’re posting on your social media. And then you get it yourself. And it’s so, so different. It’s like, yeah, I don’t think you should ever use stock photo. No, but people. Do you see it a lot. All right. Well, that’s when I say you shouldn’t post. If your options are not post, don’t post. Yeah, don’t go back to Flickr. Flickr in the old days. Yeah, yeah, Yeah. It’s a very, very cool. So says, wow. That’s awesome. Appreciate, appreciate that. So I want to hop over here. What we got you here for a few more minutes here Bruce. We’ve talked all about, we’ve had some fun talking about pizza marketing. And you know, I obviously can talk about pizza forever, too, and yeah, obviously. And to pick your brain later about some good places he to we’re back out to eating outside of our local houses. How far away are you from austin? I don’t have. Yeah so there’s a place in Austin, Detroit style pizza. We talked about that. Yeah Yeah. Via three one 3. Look them up to look at via three one 3. Yeah, I took that up because. Yeah because I Austin’s open. Well hosses for the most part, it’s open. So Yeah. It’s not very far from here. Great Detroit style pizza. If you’re San Antonio’s got this. I forget the name of the place right now. They’ve got the huge pizza. It’s like fills up an entire table. I forget the name of it. It’s like it’s a 50 four, six to 60 inch pizza. It’s really insane. And you can’t just the slices are you know, as long as my arm. Yeah it’s, it’s pretty incredible. So Yeah. So I want to move over real quick. And we’re going to do five questions. And I told Bruce beforehand, like we’re not rehearsing these, and I’m going through some fun pizza things up there we can kind of eat or whatever. So we’re going to five questions with Bruce Irvin from smart pizza. And Bruce are to ask you questions. If you want to pass, they pass. I’m not looking at these beforehand because I think you can take any question I ask you some people, I will go, oh, no, I’m not going to ask you, but I think you can handle any of these. All right. So question one, Bruce Irving from smart pizza marking. What is something you like that. Most people don’t. What is that? I like that was I like anchovies on pizza. Most people don’t like Ed. Ed, I love it. I used to gross everybody out when I worked at Pizza places eating the anchovies. All right. Yeah, that was an easy one. All right. We’re going to get two food ones that are kind of in a row here. All right. Question to brusstar in five questions. If there was a sandwich named after you, what would be on it? Oh, what chicken would be chicken parm? I would be the chicken parm sandwich. I love those chicken parm sandwich. What kind of bread? Fridge fresh French bread. Seems like it. I like it. I’m hungry now. And we have overeats. Come deliver me a chicken parm. All right. Question number three five. The bridge. When you die, this is a little deeper. When you die, what do you want to be remembered for? Being a good dad. How many kids you have? I have three daughters. What’s their age, 19, 18 and 14. Oh, man, you’re getting older up there now. Yeah, I’ve got 13 and 14-year-old daughters and a 10-year-old son. So, yeah, I’m right behind you and I’m not ready for the next phase. I took my 14 driving the other day, so, yeah, my oldest to have their driving already. So I’m past that stage, but I just want to be there. I just want to be known as being a good dad. And if my kids ever have kids, a good grandfather. There you go. That’s what we’re at that stage in life. Now It’s kind of fun. Yeah All right. Question for with five. Question with Bruce. Which words or phrases do you most overuse? You know, this is going to hurt my feelings a little bit, but probably swear words like probably swearing. I kind of thought that about, you know, I’m just kidding. Yeah I’m from Boston. We talk fast and we swear a lot. There you go. It’s like part of the. You have to write the culture there. Yeah All right. So final question. Five questions with Bruce Irving from smart pizza marking what’s left on your bucket list. I want to I would love to go to Hawaii. That’s on my bucket list. I haven’t been there yet. My wife My wife is Greek. So going to Greece definitely on my bucket list. She hasn’t been, but her family goes all the time. We haven’t been. So those are probably two things on my bucket list. Business wise, I don’t really have too much stuff on my bucket list. I like I’m comfortable where I’m at. I’m just not comfortable, unmotivated. But when I look at bucket lists or what people say to me after I’m gone, it has nothing to do with business. Yeah, I’m the same way like experiences more than anything. The memories or anything for sure. Well, Bruce, I appreciate you hopping on the show. I know we’ve got a couple of websites for you. Smart pizza, marketing, dotcom. Now there’s that 100% just for like pizza people or if I’m anybody, can I also get on there and find out about you? Yes if you go, we have two different podcast disserving. Com is where we have the cool business podcast. So if you’re outside of the pizza industry, that’s the podcast where we talk all about marketing and everything for any local business, salon and the realtor, whatever it is, if you’re at the restaurant space smart pizza marketing, akam is the place for you to go. And I’ll put a link to both of those in the comments. If you’re watching the replay or watching a live, you can see all of that. So, Bruce, I appreciate you hopping on the show with me, and I’m looking forward to rescheduling with you. I apologize in front of everybody. I messed up on my schedule. I was supposed to be on producer of the show a while back. And I don’t know, brain farted, I guess, and just missed it. And I couldn’t get to where I need to go with my equipment. So I’m going to reschedule and be on your show here soon. So I do appreciate being on the show with us today. Thank you for having me. This was a lot of fun. Yeah, I enjoyed it too. All right, and that’s it for today’s social Media Lab live show. Remember, you can run over to gorbals live any time you want to grab your free trial of agoraphobia. You get 28 days for free and there’s a coupon code there at the bottom. Once you sign up for a paid account, you get your first month on me. So make sure you run over and do that. And if you want to join our private Facebook group, run over to social Media Lab group. We’ve had some really lively discussions the last few days, some around just job titles, but others around the banning of Donald Trump on social media and getting everybody’s opinion on that. It’s been quite an interesting few days in carrying on that conversation. So we would hope for love for you to get over and join us on that. And that will do it for this week’s episode of hope to see you next week right here. Same time, the social media lab, leive. Are you ready to use science? Played the wrong.