Instagram Pods are not weird pods from the “Invasion of the Body Snatchers” movie!
And they don’t grow in bushes, vines, or trees.
Pods are a hush-hush, underground world where Instagram users try to trick the algorithm on Instagram in an attempt to get more likes, comments, impressions and followers.
According to Jenn Herman of “Jenn’s Trends,” Instagram Pods are:
The idea is by getting this fabricated increased engagement, you can trick Instagram’s algorithm and your posts will show up more in the feed of your followers.
But, as Jenn points out, pods have a problem:
Based on this conclusion, if you had, say, 1,000 people from an Instagram Pod engaging with your post, it will have ZERO effect on whether or not those that follow your Instagram account (and aren’t part of your pod) will see that post or future posts in their feed.
No doubt if you join an Instagram Pod you’ll see more engagement, but according to Stephanie Leishman this could lead to false confidence:
“Recently, I interviewed the owner of a clothing business that has over 40,000 followers on Instagram. She told me that joining an Instagram pod or engagement group gives a false sense of confidence because pod members cause a boost in engagement, but that it doesn’t actually cause many additional people to like, comment, or buy. “It boosts my confidence,” she said, but she stopped joining pods when she realized it wasn’t helping to increase her sales.”
Some Pod members love the added engagement and feel like it helps their account show up more to their followers, while others feel it’s a waste of time.
From all the blogs I’ve read covering Instagram Pods, however, I haven’t seen any real data to support or diminish the impact of Instagram Pods.
Jenn Hermann — the forefront blogger on all things Instagram— told us she too wanted to see more numbers to confirm or deny our mutual suspicions about Pods.
So I began testing Pods to draw conclusions based on real data.
Hypothesis: The activity from Instagram Pods will not result in an increase in Impressions for posts not shared in the pods.
Let me be VERY upfront about something here. Trying to find and get into an Instagram Pod is incredibly challenging!
I spent well over a week searching, asking for invites, etc. I spent several hours each day in an attempt to get into one of these Instagram pods.
What I found out is it’s a lot like the book/movie Fight Club. The first rule of Fight Club is you don’t talk about Fight Club. Instagram Pods are kinda the same way.
To admit you’re in an Instagram Pod is to admit you’re attempting to “cheat” the Instagram algorithm. And by cheating, you’re admitting your engagement numbers are not legitimate. Most social media managers would never admit this as it would ruin their reputation.
This is most likely why Pods are not open for the public.
After a week or so of digging through tons of Reddit links, Quora questions, and closed “Instagram Engagement” Facebook groups, I was finally “let into” a few Instagram Pods!
Most that I found gather in Facebook Groups first to discuss and invite others into their Instagram Pods.
From there, I learned that most of the Pod communication happened on an app called Telegram. (It’s a messaging app that doesn’t require you to reveal your identity and isn’t tied to any social platform.)
The reason they all do this is there is a belief that doing all the sharing even in a Facebook Group could hurt your Instagram account, since Facebook owns Instagram.
Below is one listing its purpose:
Once in an Instagram Pod on Telegram, you’ll need to quickly learn the rules for each group. Here were rules I typically found.
Here’s an example of the rules from an Instagram Pod I joined:
In total I joined 5 Instagram Pods — some were to give Likes only, others were to give Likes and Comments.
I decided to use the @Agorapulse account on Instagram for this test.
I originally shared a post from October 4th to 2 pods to see if they were worth the trouble. Before posting to the Instagram Pods, the post had about 30 Likes. This was on October 10th for reference purposes.
Immediately I saw the Likes and Comments begin to shoot up from those in the Instagram Pods.
Based on seeing the engagement rise, I posted daily for the next 6 days and to share those posts into all the Instagram Pods I had joined.
I dove into the Insights for 7 posts before I got into the Instagram Pods to get a baseline on what our engagement looked like.
Not shocking that all of the numbers saw a drastic increase — that’s the entire point of the Instagram Pods.
To really decide if Instagram Pods are worth the effort, I analyzed the Insights of posts AFTER the Instagram Pods, or future posts that I don’t share to Instagram Pods.
After I stopped sharing posts to the Instagram Pods, I posted to our account 1 post per day for 7 days.
Obviously all of these were lower than the posts shared to the Instagram Pods. That’s what I expected.
But the real point of the Instagram Pods is to increase engagement, impressions, etc for future posts.
Let’s put this into percentages compared to the posts before the test.
Impressions up, Engagement down…
My original hypothesis was : The activity from Instagram Pods will not result in an increase in Impressions for posts not shared in the pods.
I’m going to conclude that this was correct.
Although Impressions, Comments and Reach were up on posts following the Instagram Pod test, consider this:
Therefore, it’s easy to correlate the increase of 6.41% in Impressions with this increase in Followers.
We also compared the Impressions of the posts before and after the Instagram Pod test and according to a statistical formula called “p-value” there was no statistical significance in this increase in Impressions.
In the screenshot below from AB Testguide “A” was the number of followers on the first post we gathered data from before the test, and “B” is the number of followers we had on the last post we gathered data from after the test.
And with that, I conclude that our data shows that Instagram Pods had no impact on the Impressions for posts not shared in the pods. The only increase seen was for posts sent to the Instagram Pods (which weren’t our followers to begin with).
Joining an Instagram Pod is not for the faint of heart.
Although they are free to join — which is why they are so appealing — it’s not for anyone that wants to have a life!
Let me explain.
Imagine being a business owner or social media manager and having to work in this effort with the rest of your job!
While it was fun to see new faces comment on our posts and be exposed to our brand, I doubt any of these Pod members will be potential buyers of our product. (And our product is awesome.)
As a member interacting with other Pod pages, I enjoyed some of the posts others shared. I got to see some cool artwork and photography I otherwise wouldn’t have seen.
The downside is some of the content posted was, shall we say, low quality and “questionable.” Many were photos of girls modeling in hardly any clothes, desperate for engagement on their posts.. I was a bit embarrassed to comment on some with our brand’s Instagram account, but it was part of the “rules” and I didn’t want to break any of them and be sent to time out!
If you want to increase the engagement on your Instagram account, your time is better spent engaging with potential customer accounts and building those relationships. Or spend money on Instagram ads that are targeted towards your ideal customer.