The Social Media Lab has done extensive research on marketing with emojis:
For this test and episode we decided an experiment on how using an emoji in a Facebook post would impact Reach
The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.
We’ll test mainly organic reach, but also will run paid experiments.
We typically publish 1 blog post and podcast per week.
The podcast is co-hosted by Richard Beeson and myself.