Podcast: Are Facebook Video View Stats Inflated?

May 16, 2018 • By

Scott Ayres

Full Episode Details:

Are People Really Watching Your Facebook Videos?

It’s pretty obvious that Facebook is focusing hard on videos, and particularly Facebook Live videos. Both for brands and individuals.

But I’m not sure the video view count they are giving us as page owners is accurate.

We test this thought in today’s podcasts.

Here’s our hypothesis:

facebook video views hypothesis

In This Episode

  • Background on how Facebook reports video views
  • Our thoughts on what we’ll find from our test
  • How I tested Facebook video views
  • What the data says about views
  • Our conclusion based on the data

Quotes From the Episode:

“I’ve been waiting months for us to do this experiment!!” – Richard Beeson

“We’re basing our conclusion on who turned the sound on, that’s the better data.” – Scott Ayres

Resources:

What Is The Social Media Lab?

The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.

We’ll test mainly organic reach, but also will run paid experiments.

The experiments are conducted by myself, Scott Ayres, and Jason How.

We typically publish 1 blog post and podcast per week.

The podcast is co-hosted by Richard Beeson and myself.

Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify  | Google Play | RSS

 

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