As a marketer you’re always looking for an edge on the competition, so anytime one of the major social platforms offers up an easy to use ad system you want to jump on it.
Twitter launched “Twitter Promote” in late 2017 and it sells itself as an easy to use and “done for you” system.
But is it worth the $99 per month ad spend?
Here’s our hypothesis:
“Well that was a dud!” – Richard Beeson
“It may not be the worse use of money for new Twitter followers.” – Scott Ayres
The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.
We’ll test mainly organic reach, but also will run paid experiments.
The experiments are conducted by myself, Scott Ayres, and Jason How.
We typically publish 1 blog post and podcast per week.
The podcast is co-hosted by Richard Beeson and myself.