Agorapulse Launches Archie, a Free AI Tool That Turns Existing Content into On-Brand Social Posts

  • Agorapulse launched Archie, a free AI tool that turns existing content into social media posts, on October 20, 2026.
  • Archie repurposes webinars, white papers, internal reports and meeting notes into posts tailored to each social platform.
  • Archie learns the voice of each brand or profile, so posts sound like the brand or person publishing them.
  • Every Archie post is reviewed and approved by a human before it’s published.
  • Archie is currently available for free at archie.app.

PARIS, October 20, 2026 – Agorapulse, a leading social media management platform, today launched Archie, a free AI content repurposing tool for social media teams and professionals building their personal brand. Archie turns content that already exists, such as webinars, white papers, internal reports and meeting notes, into posts tailored to every platform and written in the voice of the brand or person publishing. Archie is available now at archie.app.

These days, social platforms favor original content, and brands and experts are under pressure to publish posts that consistently sound like them, without spending hours on it.

And all the while, their best ideas for social posts sit untouched in laptops and shared drives. Conference talks, meeting notes and internal research rarely get shared beyond their first go-round. Archie puts this untapped material to work as a steady source of original content.

How Archie works

  1. Archie learns the voice. It builds a playbook for every brand and profile, covering style, goals, tone and visual identity.
  2. Users bring the source material. They upload documents that are rich in ideas.
  3. Archie drafts the posts. It surfaces the strongest angles and anecdotes, then turns them into platform-specific posts, complete with visuals and video clips.
  4. Humans make the final call. Nothing is published without human sign-off.

When connected to Agorapulse, Archie also recommends the best times to post and fills the content calendar in advance.

“Good content requires originality and humanity. Without them, it doesn’t work,” said Emeric Ernoult, CEO and founder of Agorapulse. “AI delivers great results only when it works from your own sources and you stay in control of what makes your content unique.”

Brooke Sellas, CEO and founder of B Squared Media and one of Archie’s first users, said: “The content really sounded like me, which is exactly what I want for my social channels. Archie used our frameworks, our concepts and our own jargon. It wasn’t generic at all, and that was a real surprise.”

Archie at a glance

  • Developer: Agorapulse (Paris)
  • Category: AI content repurposing for social media
  • Built for: Social media, marketing and communications teams, as well as executives and experts building their personal brand
  • Key features: Voice and style playbooks by profile, multi-platform post generation from existing documents, visual creation, video clip extraction and human approval on every post
  • Integration: Scheduling and content calendar through Agorapulse
  • Pricing: Free
  • Availability: Available now at archie.app

About Agorapulse

Founded in Paris in 2011, Agorapulse is a social media management platform trusted by more than 30,000 users in 180 countries. It brings publishing, engagement, social listening and reporting together in one place. With Archie, Agorapulse is expanding into AI-assisted content creation.

Media contact

Myriam Prot-Poilvet
Head of Content, Agorapulse
myriam.prot-poilvet@agorapulse.com

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