You have a sale starting in two weeks. You open a doc and write the Instagram captions, then the story copy, then the Pinterest descriptions, then two LinkedIn variations. Then you open Canva and start rebuilding the same message as a graphic, one size at a time, for the rest of the afternoon.
Peg Fitzpatrick stopped splitting that work in half. She wrote a Claude skill that takes a campaign brief, writes every piece of copy, and hands back a set of Canva designs she can edit. On this episode, she opens the skill, runs a real brief through it, and walks through what comes out the other side, including the parts she still fixes by hand.
The piece that makes it usable for brand work: Claude never generates an image. It builds a Canva document with editable elements, Peg drops her own photos in, and the finished files download without an AI label attached.
https://youtu.be/DW0JSlnZPCs
The short version
- A Claude skill is a reusable instruction set you write once, and Claude will pull it into a chat even when you do not call it by name.
- Peg’s campaign skill produces Instagram captions, five story graphics, Pinterest pins with titles and keywords, LinkedIn variations, and matching Canva designs from one brief in roughly two minutes.
- Claude builds a Canva document rather than generating an image, which leaves every element editable and keeps the generated-image provenance off the file.
- Peg has downloaded these designs for a couple of months and has seen no AI label on any of them, which she attributes to editing them in Canva and adding her own photos.
- She passed brand colors as hex values inside the prompt instead of connecting her Canva Brand Kit, because the demo brand was not hers.
- The skill does not label which design is which platform size, so she checks dimensions in Canva’s resize panel before downloading.
Episode timestamps
00:00 Why more expertise beats a better prompt
01:22 She will not use AI graphics for a brand she works for
02:29 Forty templates built once, reused all month
02:54 Why the Claude prompts beat the Canva AI prompts
03:27 Setting up the Canva connector before anything runs
04:20 Opening the campaign skill she wrote
05:35 The what-to-avoid list that keeps copy off-template
07:16 The Pinterest end-date flag most people forget
08:06 Skills are not a Claude-only feature anymore
09:23 How much detail the demo prompt actually needs
12:04 The full campaign lands in about two minutes
12:23 Why her posts come back with no AI label
14:34 She never sends a design back for revisions
15:05 The one thing the Canva handoff gets wrong
17:21 Downloading the set into an Agorapulse library
18:16 Why this takes more expertise, not less
20:44 What a month of saved time actually buys her
Why she refuses to publish an AI-generated image
Peg works in-house. The rule she set for herself is blunt: no AI graphics for a brand she is responsible for. What bothered her was not the technology but the sameness. She describes a stretch where three hair salons in her town were all posting what looked like the same green infographic, and makes the point that bad AI design now makes a small business stand out for the wrong reason.
Her way around it came from a distinction most people skip. Claude and Canva both have AI in them, and she uses both, but the output is not an AI graphic. As she puts it at 01:47, it is a weird hybrid, where she is still creating the thing herself and still working in Canva.
She also names the comparison nobody else was making. Canva has its own AI, and so does every scheduling tool, but Claude already knows her brand, her audience and her rules. At 03:02 she calls Claude her creative director, and Mike adds the mechanical reason it works better: Canva has no context about who you are, so you would have to supply all of it in the prompt every time.
What she actually wrote inside the skill
The skill is where the episode gets specific. Peg scrolls through it on screen, and the contents are not glamorous, which is the point. There is a brand voice section. There is a what-to-avoid list that says not to use too many emojis and not to sound like a marketing template, because she wants the copy to read as organic. There is the business description and what it sells.
Then the output spec, platform by platform. Two to three Instagram captions. Five Instagram story graphics. Different intros for each one so the text does not repeat. A rule for how many hashtags and what the mix of hashtags should be. Pinterest pin titles, descriptions, overlay text, and keywords. Two to three LinkedIn variations with their own hashtags. Then the Canva design sizes she wants.
Buried in that list is the detail that gives the whole episode away. At 07:16, she mentions she told the skill to flag whether the campaign has an end date, because a Pinterest pin promoting a sale needs to be paused or re-pointed once the sale is over. No model knows to tell you that. She knew it, so she wrote it down.
One correction worth making, because it reverses what you might expect: she did not use her Canva Brand Kit for this demo. She built a fictional small business, a yarn shop called Peachy Keen, and at 06:10 explains that she put the brand colors directly in the prompt so the skill would not pull her own Canva brand instead. For her real work, she says, she would not need that section at all.
Why the finished posts carry no AI label
This is the part people will argue about, so here is exactly what Peg says and what she does not say.
She is careful to mark her own uncertainty about the mechanism. At 12:23 she says she is not the AI design expert, but believes a generated design arrives flat, with provenance data on the back end naming the tool that made it. What she states as fact is narrower and more useful: a Canva design made this way has editable elements; she edits it, and at 15:48 she says that when she downloads them she has had zero AI tags on them.
Her reasoning is that editing in Canva and adding her own photographs is what makes the difference. She notes she gets the same result using stock photos for the brand she works for, so it is not that the camera roll is doing the work.
The practical contrast sits at 13:10. With an AI design, Claude made it, and you are stuck issuing more prompts to change it, and Peg’s experience is that the more you tweak, the worse it gets. With a Canva design, you open it and change whatever you want. Mike agrees for generative images specifically, while noting that Claude Design now lets you select individual elements.
The revision loop that never happens
Mike asks the obvious review question twice: what do you check first, and what sends it back? Peg’s answer at 14:34 is that once the designs are in Canva, she never sends them back. She edits from there.
That is not a claim that the output is perfect. She names a real flaw at 15:05: the designs do not tell you which platform size they are. She would like one labelled Instagram story and another labelled Pinterest pin, and it does not do that yet, so she opens the resize panel to confirm the dimensions before downloading. She also mentions the skill used to omit the brand name from designs, which it now includes.
Her finishing pass is consistent: open each design, swap in her own photos, adjust a few things, download. From there, the files go into an Agorapulse library where she matches them to the captions.
Why this takes more expertise, not less
The closing argument is the one Peg came to make. At 18:31, she turns the question around: you could ask it to build a brand campaign for you, but do you actually know what one is?
She describes starting out with no guidance at all, no book explaining how to build a campaign, working out the timing and the best practices herself. Fifteen years later, that is what she loads into the skill. Staying on brand matters to her. Keeping colors and fonts consistent matters to her. Those are not model capabilities; they are decisions she made and then wrote down.
Asked what the time saved actually buys, she gives an answer that has nothing to do with social media. She still produces printed brochures, builds a whole magazine for trade shows, and makes sales proposals from a template she designed. The campaign skill frees her to do the rest of her job, and she says the bigger gain is mental room to come up with ideas at all.
Her last line on it, at 23:29, is the one to keep: the expertise is not in the AI; the expertise is you.
Grab the Episode 10 Blueprint
The Campaign Skill Build Sheet: every section of Peg’s skill laid out as a fill-in template, with the per-platform output spec and the flags worth copying. Download it here.
CONNECT WITH PEG FITZPATRICK
Full transcript
Mike Allton: What’s the thing that most often makes you send it back to Claude and say, “Hey, fix this”?
Peg Fitzpatrick: Once I have them like this, Mike, honestly, I never send them back.
Mike Allton: Really? That’s awesome.
Peg Fitzpatrick: You could ask it to create a brand campaign for you, but do you really know what that is? I know everybody thinks they can go into AI and get great stuff out of it, and you might get stuff out of it, but the more expertise you have, the better it’s going to be. Now, with everybody using AI, it’s important that everything doesn’t look like everyone else’s again.
Mike Allton: Welcome back to The Lab. I’m Mike Allton. Social campaigns mean writing every post and designing every graphic. Today, Peg Fitzpatrick, author of The Art of Small Business Social Media, shows us the Claude skill that does both, but nothing gets flagged as AI.
Hey, Peg. Welcome to the show.
Peg Fitzpatrick: Hi, how are you, Mike?
Mike Allton: I am so fantastic. Great to see you. Love having these conversations with you all the time. Let’s dig into this, ’cause I know most of us probably build a campaign the same way: you write all the posts out in a doc, and then you open Canva, and you’re pushing boxes around for an hour just to get one graphic looking right. When did you decide that second half wasn’t something you were going to keep doing by hand?
Peg Fitzpatrick: I kept seeing people do AI graphics for things, which I will not use for brand stuff that I work for. I do not do AI graphics. I create everything. So I wanted to come up with a way to merge the two ideas where you could use AI to help you without it creating the graphic. Even though I’m using Claude and Canva—so there’s AI on both of those—it’s not an AI graphic.
It’s like this weird hybrid. So I like it because I just wanted to create a different way to do things where I was still creating it myself, still using Canva, still making unique things that are on-brand. And this helps things stay even more on-brand, believe it or not, than using just the brand kit alone, I have found.
Mike Allton: That’s interesting. You mentioned, you know, Canva’s got AI built into it, so does pretty much every scheduling tool at this point. What were those not doing for you that made you go and build something in Claude instead?
Peg Fitzpatrick: I wanted to have that aspect of creating the text for things with the graphics at the same time. So I actually started by working with Claude and creating, like, 30-day… I think I did, like, 40 different templates for the month of things that I wanted to use for the brand. Like, it really keeps it tight. And then I created a whole Canva template with all these things in there once I had it.
So first Claude created it, and then it took it into Canva and made them actual designs. ‘Cause Claude can make something for you, and then it can also have Canva make something for you.
Mike Allton: Right. Right. So…
Peg Fitzpatrick: And I actually find the Claude prompts work better than the Canva AI prompts. Sorry, Canva! But I’ve just found that, like, with Canva, you could kind of look at it like Claude is my creative director. That’s how it feels.
Mike Allton: I think Claude brings a lot more to the table in terms of contextual awareness of who you are and what you’re doing, whereas Canva doesn’t have any of that built in. So the Canva prompts probably couldn’t do as much as Claude, but you’d have to give them a lot more. It wouldn’t be an apples-to-apples comparison with the prompts.
Let’s take a look at your screen.
Setting Up the Canva Connector and the Skill
Peg Fitzpatrick: In Claude, I start here every time. Obviously, I have things in here, but I use a skill to create this. Before we start, you want to make sure your connectors are set up. I have a connector for Canva, and that connects directly to my personal brand. Now, for this, I created a small business as an example. So I’m actually not using my own brand kit, so I’m giving it a bit more guidance. But that’s good for somebody trying to make something for someone else; just to give you an idea, if I wanted to use the brand kit, it would probably be one step easier.
I have my connectors on with Canva, and then I have skills. Skills are kind of like a prompt, but it’s more detailed, and it gives a lot of information in here. So, skill, manage skills, and then I can pull my campaign. This is the skill that I wrote to run a social media campaign. This is going to include the text for it and also graphics, giving you Canva templates that you can edit. To me, this was the key for this whole thing: it’s not creating AI graphics for me; it’s creating something in Canva that I then go in and add photos to, which you want to do for a small business. You want to have photos that you took in your shop.
So this creates different-size graphics. It gives me Instagram, Pinterest, and LinkedIn, a couple of variations for each platform, appropriate hashtags, and Canva designs with the brand kit. That’s just a little overview. Then in the contents, it has the actual skill, and I’m sure you’ve probably used these, Mike, but I’m just showing the whole thing so…
Mike Allton: Please.
Peg Fitzpatrick: So I’m in the run campaign, and this is just what I wrote for it. This skill turns a campaign brief into a complete, ready-to-publish social media package. I’m going to do a 30-day campaign for 20% off. If I wanted to, I could just write that in my chat when we go back, because I’ve added so much other information. Again, this has a little bit more information if I were just doing it for my brand or the brand that I work for. Claude already knows a lot more about it. But because this is one that I was setting up, I wanted to make sure that it had the right voice. I have what to avoid, things that I don’t like, and again, keeping in mind this is for design and for tech.
So, don’t put too many emojis. Don’t make it sound like it’s from a marketing template, because I really want it to be organic. I have the name, it’s a female-owned small business, and what they sell. I did put their little brand colors in here just so it knows to use these and not my Canva brand. If I were doing it for my brand, I would not have to have that in there. The aesthetic, the audience, and then CTA designations: they want to come shop in-store, or they can DM for questions, and class registration if we were doing a class this round.
What to gather before the copy—this is just the things that you need. And then this is what it’s going to produce. It has a campaign quick read, a three- to four-line summary of what the campaign is and who it’s for, and then you get a quick confirmation of that before it starts running everything. It’s going to give you different Instagram posts, two to three captions, and five different Instagram story graphics. So it has all the sizes for everything, and it knows what to create.
I gave different intros, so each one is different. Your text is different, the number of hashtags is different, and what I want the makeup of the hashtags to be. And then there’s Pinterest: it has the pin title, pin description, overlay text, and keywords. I also said to let me know if that has an end date, because if you were doing a sale to go to Pinterest, you would want to pause those or link it to something else later. And then LinkedIn gets two to three post variations and LinkedIn hashtags.
Then these are the Canva designs—these are the sizes that I want. And then for each design, it has more information. So the back end of your skill has everything. Then you can take that and use it for anything. If I want to edit that, I can just type right in there and change anything that I want. If I skimmed through it and something changes—like if a social media platform size changes for the graphics, which happens all the time—you can just go in and edit the number of hashtags or any of that stuff. So it’s really great because it just sets everything up on your skills.
Skills Beyond Claude
Mike Allton: Obviously, Peg is using Skills inside of Claude. You don’t have to use Claude. Claude invented Skills back in 2025 and made it an open-source standard, so now all the other major platforms are releasing their version of Skills. Fortunately for us, they all called them Skills, so it is not named something different on ChatGPT. If you’re using ChatGPT, Gemini, or Copilot, I can’t tell you exactly where to go to get the Skills because it’s a little bit different on every single platform. But look for Skills, and you can set up a Skill in very much the same way that Peg showed how she has this Skill set up in Claude.
The benefit of a Skill is you can call it by name in any chat. So even if you’re in a project or a notebook inside one of your tools—perhaps when you’ve got a project or a notebook with a specific client—you can go into a chat in that project or notebook, and you can bring in the Skill, or the tool will even know when you want to reference a Skill without you having to call it by name. I just wanted to interject that quick technical note.
Peg Fitzpatrick: Yeah, even if I didn’t type that specific skill in—if I just gave it something like “write a campaign 20% off for the month for Peachy Keen”—it would know that I wanted the skill, which is great. But you could also, if you didn’t have the skill, use that as a prompt. Just saying.
Okay, so this is just my demo prompt. I could just put in here the 20% off hand-dyed yarns, and it will do everything that I want. If I want to be more specific, I can add the offer, the campaign goal, the core message, and the creative direction. Obviously, the more information you give it, the better it is going to be. So I’m going to add the whole demo prompt in today, but I’m going to first do my skill so it puts that in there. It looks like a hashtag when you put it in there, and you can highlight it. It will show you what’s going on, and then you can just type all that in.
But again, as I said, if you’ve run this a couple of times and you love it, you can just say “20% off for the month,” and it will give you a great campaign. This is just the prompt using the skill, and then I can just hit Enter. It goes pretty fast, and I’m asking it to do a lot. This is going to give me the full campaign, social text, and templates, and it gives you previews of the Canva templates right here in Claude, which is cool. Then you can just click on it, and it pops right over into Canva. It’s a pretty magical connection in my view.
Mike Allton: It is. It’s amazing. I’ve been using Claude for similar projects a lot recently, either between Claude, just Claude Design, or Claude plus Canva, creating all of my graphics. Which is a good thing, because I am not a graphic designer. My graphics have always been absolute rubbish. I’ll be the first to say that about my own stuff. I would use the absolute worst templates on Canva because I have terrible taste.
Peg Fitzpatrick: I think you’re being a little hard on yourself. But let’s say we’re just making it easier on ourselves to make good decisions, right?
Mike Allton: That’s right.
Peg Fitzpatrick: So it’s going through the process right now. It’s building pin sets, drafting LinkedIn texts at the same time, and determining which design tool to use. It also knows how I like the text, and that LinkedIn text is different than Instagram. It knows a lot of stuff. The thing is, you take the time to create either a prompt or if you’re going to use it a lot—a skill and the time that you take to create that pays back because it saves you so much time every time you use it.
The first time, maybe it takes a little longer when you’re creating your skill, and it’s still going now. It’s doing the design templates, and we’re at about two minutes. If I were going to write a whole campaign, who even knows how long it would take? I’d have to figure out all the days and all the different text variations. And now here it is giving us some different Canva designs in here.
Mike Allton: Okay. So we…
Peg Fitzpatrick: We have the first few options pulling up, and it gives me choices.
Why the Posts Carry No AI Label
Mike Allton: Well, you mentioned something when we chatted earlier that I want to come back to. You had people come after you about AI content, and your posts weren’t getting tagged. Walk us through why. What is Claude actually doing here, and what is it not doing?
Peg Fitzpatrick: So what it’s doing is it’s giving me a Canva template. I’m not the AI design expert, but I believe that they create the document, and it is a flat design, and it’s going to have all the code on the back end saying that it came from Claude or wherever you’re creating it. They all… Number one, you can see all the AI designs at this point. For some reason, they decided a lot of brands need to be, like, green, if you know what I mean, if you’ve seen them. And they all have the same elements and stuff to them. Have you noticed?
Mike Allton: Yeah, and once you see it, you can’t unsee it.
Peg Fitzpatrick: Right. Kind of like, honestly, when Canva was new, right? People used to say the same thing. So this is creating a Canva doc, and then all my little elements are editable. And so from here, we can change everything. So if you have an AI design, that’s it. Claude made your design for you, and then you can’t really change it. You can keep giving it prompts to change things, and maybe it will work; maybe it won’t really work. But these, you can just go in and change everything on it, because it’s a Canva design and it’s not going to show up with an AI tag on it.
So if I liked the idea, but I wanted a little bit of color, or if you want to do your regular changing of your text, you can do any of that. So you’re working in a Canva design versus trying to edit your AI design, which I find gives you something, and I don’t know how your experience has been, but I find the more I try to have them tweak it, the worse it gets. Have you found that or not?
Mike Allton: With traditional generative images, 100%. Meaning if you ask it to create an image for you, and then you have to have the conversation back and forth about changes to the image, it’s often very frustrating. In fairness, Claude Design is more like Canva these days, where you can select certain elements and do things with it. But yeah, this is definitely a much better approach. Now, when it comes out the other end of Canva, what’s the first thing that you look at, and what’s the thing that most often makes you send it back to Claude and say, “Hey, fix this”?
Editing in Canva Instead of Re-Prompting
Peg Fitzpatrick: Okay, so once I have them like this, Mike, honestly, I never send them back.
Mike Allton: Really? That’s awesome.
Peg Fitzpatrick: Okay, so here’s my design. I never send them back at this point. I just edit them from here. Oh, look, it named it too. That’s new. It didn’t use to name it. It named it Witchy Knitting. I like it. So from here, you could just go in and put your own photos in…
Mike Allton: Hmm.
Peg Fitzpatrick: And you can just make it bigger. Like, you can edit it any way you want. And this one, it gave a little video format for an Instagram story. If you’re not sure what size it is, you can just pull it up, and it’ll probably tell you if you need it. But it gives you all the different… Let me see if it tells me on here. That’s… I would say one little flaw is it doesn’t tell you Canva Instagram story. When you’re in here, it doesn’t tell you which one. I would like it to say Canva Instagram story, you know what I mean? Pinterest pin, but it doesn’t know how to do that yet. So you can just go and check it in here and just do, like, resize and check it to see—there’s your little size right there. So that’s an Instagram story. It’s 1080 by 1920. So just in case you wanted to make sure you’re loading things to the right places.
So once I do this, I always go in, I tweak a few things, and I add my own photos in there. And then when I download them, I’ve had zero AI tags on them.
Mike Allton: Mm-hmm.
Peg Fitzpatrick: And I believe that’s because I take them in Canva and edit them and add photos in there. Because it’s really important as a small brand that you’re adding your own images in there anyway. You know, depending on what your brand is, if you’re using stock photos or something, I do think it still works the same way, because the brand that I’m working for, I use stock photos because that’s what I have for a lot of my stuff, and I haven’t been tagged at all. And you can see, looking through these designs, they created a nice family of designs. Like all these look really nice. They look fall. They have the name on there. For some reason, that was one thing that it used to leave out. It would always forget to put the brand name on there.
And then when we scan down, it just gives you the campaign quick read. “Color Your October” is a month-long push getting 20% off every hand-dyed skein. It’s for the regular crafty community. And then it just gives me all my different captions, and then I can mix and match those with all the different stories. There are the Instagram story graphics. There’s the little sale announcements. I mean, it gives you a lot. I gave it very general information, and it’s really giving me a really nice fall campaign. Everything is different.
And then there’s the little Canva designs, which I like. It gives all of them right there. You could just cut and paste that so you had all these…
Mike Allton: Mm-hmm.
Peg Fitzpatrick: And then once you’re done with these, you can go into Canva, do your editing, change your photos, and do all that. You can download them. This is my process: I like to download all my images and then put them into a library in Agorapulse, and then match them all up with the text.
Mike Allton: Right.
Peg Fitzpatrick: Sounds pretty easy, right?
Mike Allton: Yeah. And like you’ve demonstrated a couple of times, but I just want to call it out, I love that you’re using Canva for this purpose because you probably already have tons of images, and it’s certainly easy to upload more images and super easy to find stock photos, like you said, if that’s your business’s MO. And so you can pull those native images, your own images, into your new graphics and make them look very, very uniquely yours. Love it.
Peg Fitzpatrick: And since we’re creating a whole month of information, you don’t even need a million photos because you can reuse the same beautiful photos through the whole month and just mix up your designs.
Why This Takes More Expertise
Mike Allton: That’s right. That’s right. Now, you said something on our original call that kind of stuck with me. You said that the people who think this can just replace a person have it backwards because you actually need more expertise, not less. What does that look like for you day to day now?
Peg Fitzpatrick: I feel like that is 100% true because you could ask it to create a brand campaign for you, but do you really know what that is? I know everybody thinks they can go into AI and get great stuff out of it, and you might get stuff out of it, but the more expertise you have, the better it’s going to be. Now, with everybody using AI, it’s important that everything doesn’t look like everyone else’s again.
I feel like the more expertise you have, the better your campaigns are going to be, and the more branded you’re going to be. You have to understand things. Back when I started working for a brand, there was zero guidance on how to create a campaign. None. There was nothing. There wasn’t even a book. There was none of it, so you had to figure out everything, like when you should do it. You tried to figure out best practices and put them in. So now, with my more than a decade of experience, I take that, and I throw that in. So it’s like, what is important?
For me, staying on brand is really important, and keeping the colors and fonts the same is really important. With everybody using AI, it’s important that everything doesn’t look like everyone else’s again. So you want to make sure your brand is unique and original. I feel like combining Claude and Canva together gives you something… You have these two creative directors working together, creating really on-brand content for you, I think even more easily than you could do it yourself in the past, right?
Mike Allton: Oh yeah, I couldn’t agree more. A lot of people have referred to AI as an amplifier, and I think that really accurately describes what you’re talking about. Now you’ve been running these graphics off of templates that you’ve built this way for a couple of months now. My last question is: what has this actually freed you up to do now?
What the Time Actually Buys
Peg Fitzpatrick: Well, I still do traditional marketing for my company, too. So I do the social media, I do all the community stuff, but I also create all the regular marketing materials. Do I have any right here? I do. I make actual brochures that get printed and sent out. They have all of our products. I do actual regular marketing stuff as well as social media. I know, old-school stuff that I still love, by the way, and our people love them.
Like, when we have a trade show, I make a whole magazine. So it frees me up to do the other things that I need to do, which are like making a proposal for our salespeople. I have a template that I make, this whole really great sales proposal. A lot of things that just wouldn’t be possible to do otherwise, just time-wise. But also, it frees my brain up to come up with more ideas to do things, and I feel like that’s the biggest piece for me, is that yes, things take less time, but it also gives you more mental freedom to come up with more ideas and use your regular old to-do list, write them down, and check them off. Like, I still like to do a lot of things analog. So it frees me up to do the rest of my job, you know?
Yeah. I mean, we all have more than one thing to do for our jobs. I’m not unique in that. So I feel like this uses my expertise in a really good way to save time, but it’s not saving time by putting out AI slop, if we want to use the bad term. But I mean, no, it’s true. I mean, the more I see those graphics, I’m just like, “What are you doing?” And people probably do think they’re doing something great by creating a social post, but, like, three salons in our little town, hair salons, are all using it, and it’s the same—like, it looks like a little green infographic. Yeah. And I’m like, “Okay.” I mean, at this point, it makes you stand out in a really bad way if you’re not paying attention.
So I feel like this is a great way to do it: to create unique things and free your brain up, free your time up, but also use your expertise to create your own skills. I didn’t see anybody else doing anything like this, or if they are, they’re not talking about it. So use your expertise to create a skill that is unique to you. You’re doing video, podcasts—like, I’m sure a lot of people are doing that. But you will take your expertise in knowing, okay, I’m going to do this; I know I need thumbnails, I need the guest images, I need all these things. You’re going to have the templates that you create ahead of time, and then you’re going to be changing things, and those do take time. I mean, those are time-consuming. That’s right. But as I said, you do need expertise. That is—the companies that got rid of a lot of people and were like, “This can all run with AI”—there’s no way. You need the expertise.
Mike Allton: That’s right.
Peg Fitzpatrick: The expertise is not baked into the AI. It’s just not.
Mike Allton: Yeah.
Peg Fitzpatrick: The expertise is you.
Mike Allton: That’s right, and it has no knowledge of your business. So Peg, this has been absolutely amazing. I know folks can’t wait to start building their own marketing campaign skills, but if they’ve got more questions for you or they want to reach out to you, where should they go?
Peg Fitzpatrick: Oh, well, I have a website, pegfitzpatrick.com, where I like to blog as old-school people do. Also, I’m on Instagram and Threads, so you could send me a message, or LinkedIn, wherever. Wherever you like to be, I’m probably there. You can send me a message. Or in the comments on the video is helpful, too, because then other people can see it.
Mike Allton: Absolutely. Leave comments on the video, because this video, you’ll see it on YouTube and LinkedIn and so on. But we’ll have all of Peg’s links down below, as well as a link to the show notes that’ll have all of the prompts and the tools that Peg and I talked about in today’s episode in a free download right there.
