Blog > Instagram
[[updated February 20, 2018]]
Iconosquare has come a long way from its humble beginnings as a free Instagram analytics tool. It now supports both Instagram and Facebook — but with more functionality comes a heftier price tag.
This has left more than a handful of users seeking Iconosquare alternatives to better manage their Instagram accounts. If you’re one of those marketers shopping around, here are four that we think are worth considering.
The social media dashboard Agorapulse has a streamlined Social Inbox for multiple Instagram accounts, making it super easy to respond to fans and followers.
The monitoring feature is also powerful, yet user-friendly.
Create as many monitoring searches as you want for hashtag or location checkins.
Agorapulse’s stats for Facebook, Twitter and Instagram create attractive, client-friendly reports quickly.
You’ll have data about your Instagram audience growth:
Your daily engagement:
And many other stats such as your:
You can also see your users ranked by activity (number of likes, comments for the last 30 days), tag them and filter them by tag, or just search for a specific user:
A convenient calendar view will finally allow you to see all your published photos by day and time:
Speaking of publishing … you can now publish posts to Instagram directly from Agorapulse — so long as you have an, easily obtainable, business profile set up!
Publish to Instagram business accounts directly
If you’re keen to learn a bit more, this short video shows you how to set up Agorapulse to post for you.
The pros:
The cons:
The price point:
Agorapulse starts at $49 per month for 3 Instagram accounts — which includes reporting. The price grows slightly as you add more accounts. But again, everything is included (unlimited statistics, monitoring, etc.). The popular Medium plan is great for teams: $99 includes all those goodies for 10 Instagram accounts (or a mix of Facebook, Twitter, Instagram, LinkedIn, YouTube, or Google+ accounts that totals 10) and three users/team members.
Agorapulse gives users a two week free trial to give these Instagram marketing features a good whirl.
Whether you love Hootsuite or hate it, it’s an affordable tool and it can do a lot of things on many social networks.
However, it will be limited to managing your Instagram feed and the comments on your photos and tags. No statistics.
This is how your Instagram feed will look:
You can also add paid apps (like Streamview for Instagram and TrendSpottr for Instagram) to extend your Instagram monitoring features:
(As of May 2016, Iconosquare is no longer available as a paid app integration.)
The pros:
The cons:
The price point:
The paid plan starts at $19/month, but you’ll need to add at least $99/month for the reports. And you’ll need to add $10 per extra team member. If you need more advanced features you’ll want their enterprise plan that runs around $1,500 per month. Learn more about Hootsuite’s downsides in this great blog post.
Simply Measured is a comprehensive analytics platform. It provides reports on your favorite major social networks, including Instagram — even Instagram Stories! Its comprehensive paid plans start at $500/month.
The pros:
The cons:
The price point:
One of the main pains with Instagram is the obligation to post from a mobile device. It is a bit of a headache for community managers who are managing their company’s account and a huge headache for agencies that manage multiple Instagram accounts for their clients.
ScheduGram allows you to schedule or queue posts directly to Instagram though “a pool of phones (yes, physical real-world phones) in Melbourne, Australia to post for you, just like you would by hand.” The jury is out whether this is allowed under Instagram’s Terms of Service, but fans love the ease of this app.
The pros:
The cons:
The price point:
Finding an alternative to Iconosquare should be a bit easier now, don’t you think?
Any other alternatives I should mention in this post? Let me know in the comments!
