[Last updated: 09/24/2018]
Is it time to delete your Facebook group? Groups can be a valuable asset to your business marketing but they don’t always work out the way you planned.
If you have a large membership, they can be extremely time-consuming. Unless they are contributing to a specific business goal, it’s hard to justify keeping them alive.
In this post, we’ll look at how to delete a Facebook group as well as some alternatives to pulling the plug.
Deleting your Facebook group is drastic and final. Once you’ve done it, there’s no going back. You’ll lose all the content and threads. All the work you put in will be gone for good. So before you delete, consider the other options.
If you are 100% sure you want to delete scroll down to point 4.
Instead of deleting could re-branding the group work?
It can be disheartening when you grow an engaged group but members constantly recommend your competitors in their comments. Usually, this is because you didn’t make it clear that the group is owned by your business when you set it up.
If so, a re-brand could fix the problem. Change the group name, add branding to your cover images, and link it to your Facebook page. Here’s how.
Your group cover image size is 1,640px by 859px. Use Canva, or your preferred graphic design tool, to create a Facebook group cover that includes your logo.
Linking your page to your group lets you post, like and comment as your page on your Facebook group.
To link your group to your Facebook page:
Friendships form in groups– members make real connections and support each other. Deleting the group and destroying these relationships can end in hurt feelings and damage your reputation.
Instead of deleting, offer to hand your Facebook group over to new Admins. Look for active members in the group who might want to take on the role.
If you hand the group over to new admins, disconnect the group from your business and consider renaming it so that members can see there has been a change.
I also recommend pinning a post to the group explaining the handover and welcoming new admins.
Only a group creator can delete a group unless the creator has left. In that case, any admin can delete the group. The process is irreversible– archiving a group is not.
Archived groups remain in-tact with all photos and threads still visible for members to read. An archived group will not appear in search results for non-members and no new members can join.
Admins can still block and delete people and threads but the group descriptions cannot be changed.
Archiving is reversible. If you change your mind you can un-archive a group and return to active use.
This could be the best solution if you are taking an extended break from your business or are working on a project that means you don’t have time to give to the group.
It also means you will continue to have access to the content and threads in the group that could be a resource in the future.
If none of the options above work for you then yes, deleting your Facebook group might be the right choice. Deleting a group is permanent. You’ll lose all the content and threads– there is no going back.
Tell your members. Your group members have contributed and helped the group grow. They’ve built connections and relationships. It’s courteous to let them know you are deleting it.
This gives them a chance to download any images or videos they’ve posted, note any valuable information shared, and become Facebook friends with the people they’ve connected with.
Give members plenty of time to prepare– tell them when you’ll delete the group and suggest other groups they could join.
The hardest part about deleting a group is that, at the time of writing, there is no way to archive all the data from your group like you can as a page. That’s why it’s so important to take the time to go through your group content and download any images and videos you want to keep.
This is a time-consuming process if you have a lot of members.
Only the group creator can delete a Facebook group unless they have left the group.
Deleting your Facebook group is a drastic decision but it could be the right one for your business. Weigh up your options before you take it. And if deletion is the best option for you, make a note of what you discovered from running your group so you can learn from it.
Have you deleted or archived a Facebook group? We’d love to know why you made the decision. Leave a comment below.