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Written by Lisa Kalner Williams

Last modified November 7, 2019 at 12:04 pm

Social Media Marketing That’s Smooth as Digital Butter: A Case Study


We’re always excited to hear from clients whose work life has been transformed by Agorapulse. Read on to find out how Digital Butter saved time and effort when the digital marketing agency began using Agorapulse.

When’s the last time a digital marketing agency shared online its promises to clients? Digital Butter’s that kind of company, and when Robyn Mays, its co-founder, told us that our social media tool helped it run as smooth asrobyn mays of digital butter butter (pardon the pun), we couldn’t wait to talk with them.

Digital Butter is a digital marketing firm based in Durban, South Africa. It offers a comprehensive social media and marketing strategy to national and international clients.

We recently talked with Robyn Mays, co-founder of the company.

Q: What’s the mission of your company?

We get up every day to help the good guys win. That’s the simple answer.

We recently shared the reason we started Digital Butter in this Instagram post:

What social media management tool was your digital marketing agency using before Agorapulse?

We were using social media scheduling tools that our clients had, so mainly Buffer. As we grew, we couldn’t cope with scheduling content on different accounts and needed one place to do it all.

What made you start looking for a new social media management tool?

I knew that it would save us time, improve the quality of our services through analytics, and add value to our services with the reporting.

How did you discover Agorapulse?

I listen to the Agorapulse podcast, The Social Media Lab, and love it. I love how focused each study is on real data that is not skewed to fit a preconceived idea. I listen religiously!

So I felt like if the podcast was that great then the software must be of a similar standard and would have the same values in it as the podcast does (i.e., good reporting and analytics to influence strategy).

What made you decide to go with Agorapulse?

It was the most cost-effective [social media management tool] for the scale we were looking for as well as it had great reviews.

I had used Buffer before and I do like Buffer but would never pay what they charge for the package we needed. I looked at Socialbakers, which is also great but outrageously expensive.

And ultimately, Agorapulse provided everything we were looking for.

Social listening was also included which was a great benefit.

manage my social media with a free tool Agorapulse

How has using Agorapulse helped your digital marketing agency specifically?

Everything is in one place.

We’ve managed to streamline our social media processes. The reporting has allowed us to fit monthly and evaluate what we did that worked and what didn’t. We constantly adjust the time of scheduling based on Agorapulse.

However, community management has been the greatest benefit.

community management example

example of community management via Agorapulse

It’s sooo easy to manage multiple accounts with the Agorapulse inbox.

What has made you happiest about working with our company? What has it been like to work with Agorapulse?

The customer support has been out of this world. If I’ve needed help in any way, it’s been attended to quicker than I could ever have expected.

The software is constantly being updated, and I just love the whole look of Agorapulse.

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Get started on saving time and energy on your own social media management! Check out our free trial of Agorapulse to help you schedule, track, and measure all your social media efforts. 

Lisa Kalner Williams

Lisa Kalner Williams is the Lead Social Media Strategist for Sierra Tierra Marketing and the Content Marketing Director for Agorapulse. You might see her speaking across the country on how to better market using Instagram.

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