[[updated August 31st, 2018]]
If you have started to use LinkedIn Publishing, you may be wondering how to get your articles read by more people.
More views with your LinkedIn articles means that you have the ability to build more credibility and recognition, make new connections, and get additional proposal requests and clients. If this sounds tempting, read on for this simple, step-by-step guide on how to make it all happen.
A good first step to getting your content seen more frequently is to write more frequently. You should create a plan that you can stick to, whether that is once a month or once a week. Creating more content also give the added benefit of being able to see what your readers respond the best to, so you can write more of that. If you use a social media calendar, make sure you include “Write LinkedIn article” at least once a month.
As a related tip – use LinkedIn regularly. When you are on the platform and interacting in groups or newsfeed posts, people will be more likely to click through to your profile and see your posts.
When you first publish a LinkedIn article, it will prompt you to add a message and it will not only publish it to your profile, but share it as a story to your newsfeed.
You can schedule it on a repeating basis to be posted on multiple platforms, using a scheduling tool like Agorapulse, and get a much wider reach for your content.
You can add your LinkedIn post to your regular posting schedule and choose a specific time, or you can add it to a queue. Queues are a great way to theme yours posts so that your followers get different style posts on different days.
It is important that you don’t spam your personal contacts with an individual message every time you publish a LinkedIn article.
Think through who in your contacts would genuinely benefit from the knowledge and information you shared in your post. Then send them a personalized message with a link. Something like:
“Good morning/afternoon, [First Name]! I just wrote an article about how to get more views on LinkedIn Publishing posts, and I know this is something you had mentioned you are exploring. I hope you find it useful, and would love to know your thoughts if you have a minute. Thanks!”
Like with personal messages, there is a right, and a very wrong way to share in groups. Here are some important guidelines:
When done correctly, this is a great way to be seen as a useful resource. Do it wrong, and you will more likely be thought of as a spammer.
This one is a tricky one, as it depends on your bigger picture social media strategy and goals. If you are repurposing your own blog content as LinkedIn articles, then you may prefer to send them to the original source on your website, rather than your LinkedIn profile.
If, however, you have not shared the same content in another way with your email list or other social media accounts, then share on! Follow all the same guidelines to personalize and customize. And if possible, add it to your Agorapulse or other social media scheduling tool.
Are you still not seeing the number of readers you would like on your articles? Maybe the way you wrote the article itself needs to be evaluated.
LinkedIn is really both another social media platform, as well as its own search engine. Optimization is important in your headline, text, and images. Think through who it is that you want to read this article, and what they are searching for, or what frustration they are having. Do you answer their questions? Do you solve their problem?
What about you? Have you been using LinkedIn Publishing? Have you been getting a lot of readers and profile views? Any other keys to success you want to share with others? Leave a comment and let us know!