The impact of social media on the way we conduct business and market products has been profound. No longer is social media solely a place for connecting with friends and family; it has revolutionized the way consumers engage with brands.

Platforms have evolved, and with them, so too have the ways in which businesses market their products and services. Social media is a constantly changing and dynamic field, and it is essential to stay up-to-date with the latest trends to remain competitive.

Fortunately, there is a vast selection of tools to simplify your social media marketing experience, allowing you to focus your time and energy on other vital (and more creative) aspects of your business. Don’t let social media marketing consume your time when you can use these tools to streamline your marketing strategies and enhance your overall business performance.

1. Agorapulse

Cross-channel marketing is unavoidable for most businesses. Facebook, Instagram, and Tiktok, for example, all have different demographics of users, and brands need to cater to all of them.

This is why cross-channel marketing platforms are so helpful these days. They allow businesses to manage content and interactions on several platforms at a time.

Agorapulse is a multi-channel scheduling tool that allows you to manage your social media content. Plan, collaborate, and schedule content for all your social channels. With a simple click, you can have your update ready for your Facebook or Twitter fans.

Social media management dashboard

In addition to this, the tool can also provide you with all the stats about how many times your content has been shared or retweeted. Identify your most engaged followers and reach out to them individually to engage them further. The tool will help you save time and streamline your activities in the best way possible.

2. Videoleap

Short videos keep growing in popularity. With TikTok getting more popular week by week, even more established platforms are following its lead and introducing micro-videos (i.e. Instagram and Facebook Reels and YouTube Shorts)

Videoleap is an excellent tool that allows you to create professional micro-videos for all the above social media networks. It has a huge community of creators who publish their templates so you can borrow inspiration and create videos easier.


Additionally, you can use the ever-growing library of exclusive sound effects, stickers, fonts, stock footage, and so much more.

3. Canva

Visual content is a crucial component of any social media strategy, as people are more willing to share and comment on visuals than plain text. Human beings remember visual content better, so images are better for branding too.

Canva is a powerful graphic design tool that can help you create professional visuals for your social media marketing content. With its vast library of pre-made templates and assets, Canva can assist you in designing eye-catching images easily.


By using Canva to create your page designs, you can keep your content visually appealing and engaging.

4. Visme

Infographics are an essential tool for social media marketing because they allow businesses to convey complex information in a visually engaging and easily digestible format.

Infographics can increase engagement with your audience because they are visually appealing and easy to understand. People are more likely to read and share infographics on social media than text explanations of the same concept. This is why infographics tend to result in increased brand awareness and engagement.

Visme is a freemium tool that can help you design infographics without the need to hire graphic designers:


There are more free infographics tools for you to experiment with.

Make sure all your visual assets (including videos and infographics) are well-branded for your brand identity to become recognizable. That includes your brand name, logo, and your color palette.

4. Text Optimizer

Social media sharing involves a lot of content creation:

  • Write captions
  • Create video descriptions (for Youtube)
  • Come up with questions to ask and answer on social media

Text Optimizer is an AI-driven tool that can make your content writing process much more productive by generating semantically optimized answers to any question you enter:

Text Optimizer

5. Quillbot

To simplify social media content creation process, use Quillbot which is another AI-powered tool that can help you create social media captions, rearrange sentences and even write poems!

Quillbot is an AI-based paraphrasing and writing tool that helps users to improve their writing skills and generate high-quality content. It uses machine learning algorithms to analyze and understand the context of the text and provides suggestions to rephrase that content.

Quillbot can be used to generate new content from existing text, paraphrase sentences, and improve the overall readability and coherence of the text. It can also be used as a grammar and spell-checking tool, providing users with real-time feedback on their writing.

6. MailChimp

Maintaining a connection with your devoted customers demands significant effort. Merely assuming that your followers will continue to stay faithful without any attempt to engage with them is not enough. One way to demonstrate your genuine concern for them is by personally writing to them through their email address.

MailChimp enables you to craft and send up to 500 emails per day to your customers. This mass mailing tool can certainly streamline your social media marketing endeavors.

There are quite a few email marketing platforms for you to choose from if you need more options.

7. Evernote

You can use Evernote to record content ideas and brainstorm with your team collaboratively. The tool is particularly helpful for teams that are active on social media and post often.

You can use the tool to record content ideas, save fun memes, and create future article outlines.

If you are using pbx, you may already have some of the collaboration options available, so take a look at what you already have available before incorporating a new tool. There are also many more b2b digital marketing tools that allow collaboration too.

8. Copyscape

Copyscape is an online plagiarism detection tool that allows marketers to check whether their content has been copied elsewhere on the internet.

Copyscape works by analyzing the text and comparing it to a vast database of indexed web pages, looking for any matches or similarities.

Copyscape is widely used by content creators, bloggers, publishers, SEO professionals, and social media marketers to ensure the uniqueness and authenticity of their content.

9. Grammarly

To entice readers and generate traffic, crafting content that resonates with your audience is crucial, and an impeccable command of grammar is essential to achieve this goal.

Effective communication is the cornerstone of influencing people’s decisions. Fortunately, with Grammarly, you can refine your grammar and ensure your content is clear and understandable for your readers.

Moreover, if you’re using Google Docs, you already have access to similar features. Unfortunately, proofreading is an oft-neglected step for many content creators, yet it’s critical to creating compelling content.

Remember, your content is the key to driving the traffic you crave, so strive to make it as brilliant as possible.