Twitter Moments are curated stories made up of tweets that encapsulate current events and happenings around the world. The feature was launched about a year ago to get news and events to users outside of trending topics. Recently, the feature has been rolled out to all accounts – and there are benefits to using Twitter Moments for your brand.
Twitter Moments is yet another way for your brand to tell a story, but delivered in a new medium. This new feature not only lets you group tweets into one cohesive timeline and place, but Moments are easy for people to share with their networks – which can help drive more engagement and traffic to your Twitter account.
Twitter Moments supports photos, videos, and GIFs, so you can get creative and present different media to tell a story.
You can use Twitter Moments while building up buzz for an event. Use the moment to tease speakers, share speaker quotes and anecdotes. Create a Moment leading up to the launch. After the event you can curate tweets from sponsors and guests giving your followers a full picture of all the happenings from your perspective. This is a great way to add value to event attendees, and possibly sway anyone who missed your event to join your next one.
Twitter is fast paced, which means it’s very easy to miss a tweet. To breathe new life into older tweets create a Twitter Moment that compiles evergreen tweets based on a particular topic. This can be a great way to create a list of resources for your followers.
Twitter Moments is about telling a story. Take your fans behind the scenes of your next interview or event to drum up excitement, tease upcoming content and more. Twitter Moments can be great to show off your product features or step by step instructions.
Here’s a Moment from digital marketing strategist Brian Fanzo in which he highlights his “Think Like A Fan” philosophy.
Like I mentioned before, Twitter Moments can be a great way to gather a resource list in a fun new way. Round ups are a good way to connect with influencers and get noticed. Gather tweets from your favorite accounts, or organize them by subject. You can then reach out to these influencers with the link to the moment for them to share as well – which can bring more eyes to your account and content.
Twitter Moments can be a great way to showcase user generated content, share a Twitter chat, or gather testimonials about your product or service. Consider gathering tweets from a specific hashtag campaign to show off results and responses from your fans.
Now that you know about all the exciting reasons to use Twitter Moments, here is how you set one up.
1. From the Moments tab:
2. From a Tweet:
3. From the Moments tab on your profile page:
After you’ve started a Twitter Moment from the options above you’ll be taken to a dashboard. From here you will title your moment, add a short description to entice your readers to interact with the moment and add a cover. You’ll be able to choose the media and tweets that you’ll include in your moment. The “more” menu on the left hand of the screen lets you choose a color for your moment on mobile, add a location, share your moment privately or delete your moment. Once you’re done putting together your moment hit publish. That’s it!
Is your head swirling with ways to use Twitter Moments for your brand or business? Got any questions? Let me know by leaving a comment!