Improved push notifications, branded pulse.ly links and video performance metrics
Improved push notifications for the mobile app
We know how important it is to have control over your social campaigns when you’re not next to your computer. To make the on-the-go experience even more advanced, we’ve introduced new types of mobile notifications in our app.
Mobile users will now be able to receive push notifications when :
- Their approval is requested to publish a post
- A post they sent for approval has been approved
- A post they sent for approval has been rejected
- A post they wanted to publish has failed to publish
- An inbox item is assigned to them
We believe this update will help improve your productivity and collaboration when you’re on the go.
Refer to this article to find out how to activate the push notifications in the Companion app.
Customize your pulse.ly links
Create branded and trustworthy links that are both aesthetically pleasing and allow you to measure the impact of your work. This new feature will automatically apply your domain name as a subdomain to the pulse.ly links (e.g. http://nike.pulse.ly/sdf987dj).
Maximize your click-throughs and measure the success of your social media campaigns with branded links.
Video performance metrics for Facebook and Instagram
Videos have consistently been a highly engaging content format on social media. To optimize your content and achieve better outcomes, measuring video engagement is crucial.
You can now analyze and export video metrics for Facebook and Instagram in your reports. For Facebook, the metrics cover both organic and paid views, along with click statistics. On Instagram, you can evaluate video views specifically for your Reels once again within the Performance report.
These valuable metrics will help you save time and provide you with a better picture of the performance of your content strategy.