Podcast: Let’s See if Emojis in Tweets Increases Impressions

November 14, 2018 • By

Scott Ayres

Full Podcast Details

Will Adding Emojis to Tweets Lead to More Impressions and Engagement?

You might think running a marketing based experiment on emoji usage is silly — and you’d be partly correct.

We ran a study on using emojis on Instagram and found some pretty fascinating results.

I was curious if we would get similar results with an emoji related test on Twitter.

twitter emoji

In This Episode

  • Why we ran a study on Twitter emojis
  • How we setup the test
  • What the results say
  • Our conclusion based on the data

Resources:

What Is The Social Media Lab?

The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.

We’ll test mainly organic reach, but also will run paid experiments.

The experiments are conducted by myself, Scott Ayres, and Jason How.

We typically publish 1 blog post and podcast per week.

The podcast is co-hosted by Richard Beeson and myself.

Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify  | Google Play | RSS

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