Blog > Instagram

Written by Emeric Ernoult

April 28, 2015 at 2:00 am

4 Alternatives to Iconosquare to Manage your Instagram Accounts

[[updated February 20, 2018]]

Iconosquare has come a long way from its humble beginnings as a free Instagram analytics tool. It now supports both Instagram and Facebook — but with more functionality comes a heftier price tag.

This has left more than a handful of users seeking Iconosquare alternatives to better manage their Instagram accounts. If you’re one of those marketers shopping around, here are four that we think are worth considering.

1 – Agorapulse

The social media dashboard Agorapulse has a streamlined Social Inbox for multiple Instagram accounts, making it super easy to respond to fans and followers.

The monitoring feature is also powerful, yet user-friendly.

Create as many monitoring searches as you want for hashtag or location checkins.

instagram monitoring

Agorapulse’s stats for Facebook, Twitter and Instagram create attractive, client-friendly reports quickly.

You’ll have data about your Instagram audience growth:

instagram followers report

Your daily engagement:

instagram engagement report

And many other stats such as your:

  • top users
  • top performing posts
  • top performing hashtags
  • best time and day to post based on recent performance
  • response of your community management / social media team

instagram community management

You can also see your users ranked by activity (number of likes, comments for the last 30 days), tag them and filter them by tag, or just search for a specific user:

instagram follower list

A convenient calendar view will finally allow you to see all your published photos by day and time:

Speaking of publishing … you can now publish posts to Instagram directly from Agorapulse — so long as you have an, easily obtainable, business profile set up!

instagram direct publishing preview

Publish to Instagram business accounts directly

If you’re keen to learn a bit more, this short video shows you how to set up Agorapulse to post for you.

The pros:

The cons:

  • Not for those who want a free lunch

The price point:

Agorapulse starts at $49 per month for 3 Instagram accounts — which includes reporting. The price grows slightly as you add more accounts. But again, everything is included (unlimited statistics, monitoring, etc.). The popular Medium plan is great for teams: $99 includes all those goodies for 10 Instagram accounts (or a mix of Facebook, Twitter, Instagram, LinkedIn, YouTube, or Google+ accounts that totals 10) and three users/team members.

Agorapulse gives users a two week free trial to give these Instagram marketing features a good whirl.

2 –  Hootsuite

Whether you love Hootsuite or hate it, it’s an affordable tool and it can do a lot of things on many social networks.

However, it will be limited to managing your Instagram feed and the comments on your photos and tags. No statistics.

This is how your Instagram feed will look:

iconosquare alternative feed

You can also add paid apps (like Streamview for Instagram and TrendSpottr for Instagram) to extend your Instagram monitoring features:

hootsuite instagram apps

(As of May 2016, Iconosquare is no longer available as a paid app integration.)

The pros:

  • Manage multiple Instagram accounts
  • You can add paid apps for additional features (such as trending hashtags with Trendspottr). Learn more in this blog post.
  • Monitoring (hastags, location check-ins, tags)
  • Post to Instagram (business profiles only)
  • Everything else that Hootsuite has to offer

The cons:

  • The interface is a bit clunky. Certainly not as user-friendly as what Iconosquare has to offer.
  • Must pay for the Team account in order to download reports.
  • No moderation rules for key phrases
  • Hard to capture comments in Instagram ad comments

The price point:

The paid plan starts at $19/month, but you’ll need to add at least $99/month for the reports. And you’ll need to add $10 per extra team member. If you need more advanced features you’ll want their enterprise plan that runs around $1,500 per month. Learn more about Hootsuite’s downsides in this great blog post.

3  – Simply Measured

Simply Measured is a comprehensive analytics platform. It provides reports on your favorite major social networks, including Instagram — even Instagram Stories! Its comprehensive paid plans start at $500/month.

instagram analytics

The pros:

  • Its paid social media plans offer a wealth of data on most major social media channels. If you need to capture a particular data point, you’ll most likely be able to find it in one of their paid reports.

The cons:

  • Simply Measured only does statistics. If you need a social media publishing tool or monitoring tool, you’ll have to subscribe to other tools to cover all your social media management needs.
  • The interface is sleek but can be hard to navigate sometimes. A bit too “advanced” for some.

The price point:

  • Paid plans begin at $500/month

multiple Instagram account

4  – Schedugr.am

One of the main pains with Instagram is the obligation to post from a mobile device. It is a bit of a headache for community managers who are managing their company’s account and a huge headache for agencies that manage multiple Instagram accounts for their clients.

ScheduGram allows you to schedule or queue posts directly to Instagram though “a pool of phones (yes, physical real-world phones) in Melbourne, Australia to post for you, just like you would by hand.” The jury is out whether this is allowed under Instagram’s Terms of Service, but fans love the ease of this app.

schedugram

 

The pros:

  • Before Instagram updated their terms in 2018, Schedugr.am used to be the only tool that lets you publish directly to Instagram from the web. They use a pretty innovative and unique technical hack unlike platforms that offer it the official way. Don’t try this at home 😉

The cons:

  • It is solely a publishing app. It doesn’t offer statistics, user management, or comment moderation. You’ll need to invest in another social media management tool for all that.

The price point:

  • Starts at $20 per account with up to 10,000 followers. Up to $100 per account up to 2M followers.

Finding an alternative to Iconosquare should be a bit easier now, don’t you think?

Any other alternatives I should mention in this post? Let me know in the comments!

Stephanie Leishman

October 11, 2018

Rivka Hodgkinson

June 20, 2018

Dhariana Lozano

June 14, 2018

Emeric Ernoult

Emeric is the co-founder of Agorapulse, a social media management tool used by more than 11,000 businesses across 180 countries. As a social media marketing pioneer, Emeric has advised well-known international brands such as Virgin, FIA and Microsoft, among others. In his spare time, Emeric loves to kitesurf and fly drones. Check out his Medium blog to hear about his tales in entrepreneurship. 

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