Do you want to learn more about social media marketing but find yourself visually overwhelmed with whitepapers, ebooks, and (natch) blog posts? Then integrate some of these audio-based social media podcasts into your marketing education.
Hosts: Jay Baer and Adam Brown
Why You Should Listen: To get insight into how professionals run some of the world’s largest social media accounts.
SocialPros gives you unfettered access to social media strategists of famous companies and campaigns. Social media keynoter Jay Baer and Adam Brown of Salesforce dig deep to uncover how these social media professionals have achieved success with such marketing objectives as great customer service, user generated content, and web traffic.
Each episode ends with two insightful questions. With the first question, the guest provides one tip for any listener who wants to become a social pro. The second question reveals what living person the guest would love to have a Skype call with. You’ll be surprised at the answers to both of these questions!
Host: Jon Loomer
Why You Should Listen: To acquire actionable items to improve both your Facebook advertising and your business ventures.
Jon Loomer is the undisputed king of Facebook advertising and his podcast is proof as to why. His episodes delve into self-admitted “geeky” experiments with the latest PowerEditor and Ads Manager functions.
These case studies are done in that accessible, conversational tone that makes Jon such a great educator. In nearly every episode, John also talks about entrepreneurship and how he has built his own business. He readily shares mistakes he’s made along the way so that his listeners don’t walk the same path.
Hosts: Mark Schaefer and Tom Webster
Why You Should Listen: To understand online marketing from the Smothers Brothers (or Hall and Oates) of social media podcasts.
Each time you tune into The Marketing Companion, you’ll hear Mark and Tom explore (and debate) an important online marketing topic. Whether the two hosts are talking about content marketing, online privacy, or ad blocking, they impart tons of knowledge, personal experience, and laughs.
Although either one of these hosts could easily have a successful podcast of his own, the Mark-Tom combo proves the ol’ “whole is greater than the sum of its parts” theory.
Host: Michael Stelzner
Why You Should Listen: To go behind the velvet rope with the social media marketing A-list.
Host Michael Stelzner is at the helm of Social Media Examiner and Social Media Marketing World. With his digital Rolodex full of the top names in the biz, he’s able to attract top talent to chat with on his show. So if you want to know what the “stars” (think of the fab Mari Smith and others of her ilk) of social media are doing and how they’re doing it, this is the podcast to listen to.
Mike often asks his guests questions that most of us would ask given the chance to have a sit down with these luminaries. He also extracts information about what really works with a particular social media channel or strategy. For additional entertainment, the podcast weaves a Crocodile Dundee-esque theme throughout each episode.
Host: Cynthia Sanchez
Why You Should Listen: To improve your Pinterest marketing from a podcast dedicated 100% to this social media channel.
With over 100 episodes to its credit, Oh So Pinteresting is the leading podcast dedicated to Pinterest marketing. In each episode, Cynthia interviews a business owner or marketer who has done something extraordinary with Pinterest.
Smart marketers know Pinterest’s prowess as a discovery engine. Thus, many of the episodes address how to create content that ranks well in Pinterest search. Cynthia’s show also talks about how to maximize the referral engine potential of your pins — both from your Pinterest boards and from the images on your Website.
Although Cynthia was a nurse in her “former life,” you’ll get the sense that she has prior broadcasting experience. With just one listen, you’ll witness her natural ability to frame, shepherd, and highlight key points of each OSP episode.
Host: Tyler Anderson
Why You Should Listen: To arm yourself with useful online marketing and business tactics.
Tyler is the owner of Casual Fridays, a Social Media agency in San Diego. So it’s no surprise that he brings his “in the trenches” perspective to Social Media Social Hour, a podcast dedicated to social media, online marketing, and business improvement.
Each episode is like an informative blog post with tons of extra useful details. Tyler prompts his guests to provide hands-on tips, whether it comes to Snapchat for business, live video marketing, or productivity tools.
Hosts: Jason Keath and Jason Yarborough
Why You Should Listen: To increase the tools at your disposal for social media and content marketing success.
The Social Toolkit shares first-hand experirences with social and productivity tools, digital marketing, and advertising from professionals who use them everyday. The hosts (both named Jason and both from Social Fresh) go in-depth with their expert guests to explain how they’ve achieved success with (or in spite of) a particular marketing tool.
Whether you listen to an episode on a single tool (Edgar), a certain social channel (Instagram) or larger marketing area (content marketing), you’re bound to learn something on the Toolkit.
Hosts: Ralph and Carol Lynn Rivera
Why You Should Listen: To get an oft-needed reality check on social media hype.
We live in a world of constant hype and so-called best practices of social, digital, and online marketing. If you need to separate fact from fiction in this World of Buzz, subscribe to Web.Search.Social.
In each episode, business partners (and spouses) take a realistic, contrarian point of view on such topics as Meerkat, “success,” and content marketing phrases like “provide value.” Their style is distinctly (and awesomely) New Jersey, accessible and conversational. And since the hosts are husband and wife, you never know when they’ll extract an interesting tidbit about each other.
Host: Jamie Turner
Why You Should Listen: To always learn something new about growing your business.
Jamie takes a “fireside chat” style to his marketing podcast. He goes out of his way to select smart marketers who aren’t your “usual suspects” and who get real about ways to grow one’s business. Episodes address such hot business topics as mobile marketing and drones (!) as well as more evergreen topics like word-of-mouth marketing and your personal mindset as a business owner.
Like Jamie’s blog The 60 Second Marketer, his podcast aims to equip his followers with insights that they can use right away.
10. The Pivot
Host: Todd Wheatland
Why You Should Listen: To be inspired (or entertained) by the road-to-marketing stories of top names in the business.
Let’s face facts. None of us were born into prominent social media families or graduated with degrees in Periscope. There was *something* in our lives that made us shift, or pivot, into online marketing. This podcast addresses this pivot in the lives of dozens of well-known marketers.
The Pivot, part of the Content Marketing Institute Podcast Network, has a fairly consistent format. Todd has his guests explain a bit about their pre-marketing jobs. You’ll learn about these marketers’ pasts with occupations as diverse as an acupuncturist, a rock keyboardist, and a lawyer for the French Embassy. You’ll then find out about that pivotal moment that took these marketing professionals in a completely different direction.
The MarketingPodcasts.com is a directory conceived by Jay Baer (of the above SocialPros) for eager marketers to easily find podcasts that fit their particular interests. Its super user-friendly interface lets you easily browse through thousands of podcasts centered on marketing and business growth by category or review score. After you take a listen to some of the podcasts listed in our Top 10, go over to MarketingPodcasts.com to explore even more audio to take your business to the next level!
Which marketing podcasts do you think should have been on this list?