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As a savvy Facebook user, you might have already come up with a solid strategy for saving posts you want to explore later because we can’t consume everything thrown at us in the newsfeed as it comes.
Whether it is a cool video you found in your newsfeed, a movie review a friend left of a movie you want to go see this weekend, or a restaurant your neighbor visited and bragged about, finding a quick way to reference back to these posts for curation purposes is essential if you are a marketer.
Here is a list of what can be saved using the Facebook save feature — it’s not just page posts:
Some people may prefer to save an event than to RSVP to it.
We understand you might want specific posts saved because you want more traffic to these posts and then to your websites, YouTube channel etc. Therefore it’s good to know what types of posts your Facebook fans like to save.
Because videos take time to watch, they are often saved by Facebook users to view at a later time.
Knowing what types of posts in general people using Facebook might save, will give you a good place to start your very own ‘call to action’ campaign. I highly recommend NOT asking for a ‘save this post’ more than once every ten posts or so. People need to grasp that when you do ask for the save, they should be paying attention because that post is very special!
Two words: Organic. Reach.
It comes down to the old fashioned marketing tactic: Creating a call to action.
Using a clear call to action, encourage people to use the save feature. Ask right in the post!
Here are a few examples of how to ask for a ‘post save.”
Here’s an example of how Super Healthy Kids creates a call to action for a Facebook save.
To increase your ‘page save’ metrics, besides asking for a page save on your Facebook page much like the post save examples used above, you might also think about including a call to action in your email newsletter, or on your blog.
Here is a template you might want to try:
“ We would love for you to join our online community by connecting with us on Facebook. We offer specials, highlight the latest news of our company and share the latest and most relevant information about our industry. Find us on Facebook by clicking this link (link) to connect with us. To bookmark our page for easy access in the future, use the ‘save’ feature (insert picture of page save).”
Saving a page can send a signal to Facebook that your content resonates with fans.
Asking for people to save your Facebook page so they can come back to it is smart marketing. The more often people visit your page, the more likely they are to see your subsequent posts in their newsfeed.
There is nothing more important than educating people on where the Facebook save feature is and asking for the ‘save’ when you want to increase your Facebook save metrics.
The average Facebook user might not be aware of the existence of the ‘save’ feature, and most likely will not know how to locate it and how to use it.
Now bookmark this article for future reference and if you just read this article on Facebook, go ahead and use the ‘save’ feature to reference back right here to start increasing your own Facebook save metrics, or to share it with your Facebook community!
