Hootsuite and Loomly are popular social media management platforms for brands, agencies, and creators. At first glance, they may appear similar. Both check all the essential boxes, with tools for social media scheduling, engagement, and reporting.

But once you go beyond the basics and dive into real customer experiences, you’ll find major differences. We analyzed over 6,500 reviews on G2, the largest and most trusted software review site, so you can see how these social media platforms stack up against Agorapulse.

In this article, we’ll compare Loomly vs Hootsuite vs Agorapulse side by side. We’ll cover features, support, pricing, and more, so you can see how these three social media management tools measure up—and find the best fit for your team’s needs.

Loomly vs Hootsuite vs Agorapulse Capabilities

When you choose a new software platform, you need to feel confident that you can get your team on board easily. And if you’re planning a long-term investment, you also want to know where the platform is headed and if you can get the support you need along the way.

Social media management capability #1: Users and permissions

One of the very first things you’ll do with a new social media management tool is bring on your team. All three platforms support teams, but Agorapulse comes out ahead of Loomly and Hootsuite in terms of users and permissions.

G2 comparison between Loomly vs Hootsuite vs Agorapulse for users and permissions

G2 comparison between Loomly vs Hootsuite vs Agorapulse for users and permissions

Curious how easy Agorapulse really is to use with a team? All you have to do is invite team members to join your Agorapulse plan. Then you can assign users either a manager role with admin rights across the board or a member role with unique permissions for each account.

Agorapulse users and permissions

Agorapulse users and permissions

Need to update a team member’s permissions? You can give them more or less access to new social media accounts or remove them altogether from this easy-to-use panel.

Social media management capability #2: Customer support

When you need a hand with tasks like building reports or creating social listening searches, you expect reliable help. And when you have a problem with time-sensitive issues like linking accounts, configuring permissions, or setting up approval workflows, you expect help quickly.

Social media management platforms have dramatically different support offerings. So, make sure you choose wisely.

According to G2, Loomly ranks first for quality of support, with a 9.3 rating. Agorapulse comes in at a close second with 9.2, and Hootsuite trails behind, with an 8.0 rating.

G2 comparison between Loomly vs Hootsuite vs Agorapulse for support

G2 comparison between Loomly vs Hootsuite vs Agorapulse for support

In fact, recent G2 reviews of Hootsuite support are less than stellar. As the reviewer below shares, “Customer service is available with our package, but it usually takes a while for issues to be resolved.”

G2 review of Hootsuite's support

When timely responses are a priority for your team, it’s critical to understand what you’re getting before you pay for an entire year of service.

Hootsuite provides live chat support for Professional and Team plans and a dedicated account rep for Enterprise plans. But it only offers support during standard business hours (Monday to Friday, 9 a.m. to 5 p.m.). If you need help in the evening or on a weekend, plan to wait a while.

Loomly also offers live chat support for all plans. However, the platform doesn’t make any promises about response times or availability.

Of the three options, Agorapulse is the only one that offers 24/7 support with published response times. That means no waiting for help overnight or over the weekend.

With the entry-level Standard plan, you can expect to hear back from us in 6 hours or less. On the enterprise-level Custom plan, you’ll hear back in 30 minutes or fewer.

Try Agorapulse now for FREE and see all we can do for you!

Social media management capability #3: Product direction

Sure, one of these social media marketing tools may meet your needs right now. But will it continue to release new features and grow with your team?

To answer these questions, it’s helpful to check the product roadmap and get a sense of how it’s developing. Are current customers happy with the product direction?

According to G2, customers have an overwhelmingly positive view of the product direction for Agorapulse (9.1) and Loomly (9.4). In contrast, Hootsuite’s product direction rating is significantly lower (7.4), suggesting that customers aren’t thrilled with recent changes.

G2 comparison between Loomly vs Hootsuite vs Agorapulse for product direction

Loomly vs Hootsuite vs Agorapulse Features

Does Agorapulse, Loomly, or Hootsuite have the features you need to do your job efficiently? From publishing and scheduling to reporting and analytics, let’s take a closer look.

Essential social media marketing feature #1: Content creation

From captions to creatives, a good social media platform needs content creation tools that make your team’s job easier. Here’s how the three stack up, according to G2 reviewers:

G2 comparison between Loomly vs Hootsuite vs Agorapulse for content

As you can see, Agorapulse’s content library easily outranks Hootsuite and Loomly, while our content calendar comes in second. With Agorapulse’s content library, you can manage creative assets with your team and upload them directly to social media posts.

From Agorapulse’s content calendar or publishing composer, you can import creatives directly from Canva without having to download or export them. And with our AI-powered Writing Assistant, you can refine captions for your target audience.

Hootsuite and Loomly both have Canva integrations to make designing social media content easier. However, Loomly doesn’t have AI-powered writing tools at all.

And while Hootsuite does have OwlyWriter AI, it’s designed to generate captions from scratch rather than to refine your content. As a result, its captions tend to sound generic, which may not help with social media growth.

Essential social media marketing feature #2: Publishing and scheduling

For many social media managers, publishing and scheduling are the most important elements for this software to get right. After all, scheduling posts in advance can save your team tons of time.

TrustRadius reviewers rank Agorapulse (8.9) ahead of both Loomly (8.5) and Hootsuite (8.3) for social media publishing:

TrustRadius comparison between Loomly vs Hootsuite vs Agorapulse for publishing

Why? Agorapulse makes it easy to draft, publish, and schedule posts on one or more social profiles. You can publish the same post to multiple social accounts with one click or customize content for each social network.

With Agorapulse, you can also set up an approval process that include both internal and external stakeholders. Loomly and Hootsuite both have approval workflows as well, but Hootsuite offers this feature with Enterprise plans only.

Essential social media marketing feature #3: Social listening

G2 categorizes both Agorapulse and Hootsuite as social media management and social listening tools. However, Loomly doesn’t have this added designation, as it doesn’t offer any social listening tools.

So how do Agorapulse and Hootsuite compare in terms of social listening? Agorapulse comes out ahead in most categories. Marketers find Agorapulse significantly better for social listening tasks like:

  • Brand monitoring and finding mentions
  • Keyword tracking across platforms
  • Social measurement and tracking mention volume
  • Influencer and brand ambassador identification

G2 comparison between Loomly vs Hootsuite vs Agorapulse for listening

With Agorapulse’s newly expanded social media listening tool, we make it even easier for marketers to monitor brand health and industry trends across channels. Now, you can create searches that span Facebook, Instagram, and X—and soon you can add web searches, too.

Agorapulse social listening search

TrustRadius reviewers agree. Agorapulse gets an 8.9, while Hootsuite gets a 7.5—a rating that’s below the category average:

TrustRadius comparison between Loomly vs Hootsuite vs Agorapulse for listening

Essential social media marketing feature #4: Reporting and analytics

As a social media marketer, you need automated analytics that your team can act on to keep improving results. You also need easy ways to share campaign results with stakeholders.

G2 reviewers rank Agorapulse’s social analytics nearly a full point ahead of either Loomly’s or Hootsuite’s. Reviewers also rate Agorapulse first for follower analysis and post performance analytics.

G2 comparison between Loomly vs Hootsuite vs Agorapulse for analytics

In fact, one reviewer dismisses Loomly’s analytics as “lacking.” Rather than using Loomly’s built-in solution, this reviewer’s team doesn’t bother—and pulls analytics natively instead.

G2 review of Loomly's analytics

In contrast, Agorapulse provides reliable access to profile, content, and campaign analytics. You can rely on them to track audience growth, impressions, and engagement. Using Agorapulse’s top content insights, you can refine and optimize your social media strategy.

But Agorapulse offers much more than social media analytics. With our return on investment (ROI) insights, you can track the website traffic, leads, and conversions (including value) your social media efforts generate. These social ROI reports are critical for proving your team’s value.

Agorapulse also makes it easy to customize and automate reports for teams, clients, and stakeholders. You can build custom reports that show the metrics that matter to your team. Then you can save time by sending them automatically every week or month.

G2 reviewers rate Agorapulse’s reporting dashboards first in every category. From customizability and exporting to scalability and white label capabilities, Agorapulse comes out ahead of both Hootsuite and Loomly.

G2 comparison between Loomly vs Hootsuite vs Agorapulse for reporting

The Difference in Cost Between Loomly, Hootsuite, and Agorapulse May Surprise You

When you compare Loomly vs Hootsuite vs Agorapulse, two of the biggest differences are the base cost and the pricing structure. Here’s what you should know as you plan your budget.

Hootsuite’s pricing is unclear at best

At worst, the pricing model is unworkable for small teams.

Hootsuite doesn’t publish monthly pricing

Hootsuite pricing starts at $99 per month for the entry-level Professional plan. The catch? If you read the fine print, you’ll see that this fee is based on annual billing.

Need to pay on a monthly basis? Want to try out the platform for a quarter or half a year? You won’t find the actual monthly cost of the platform published anywhere on the site.

You’ll see it only when purchasing a plan or signing up for a free trial. The monthly cost for the Professional plan is $149 a month—which is 50% higher than with annual billing.

So, if you plan to sign up for a Professional plan and you want to take advantage of the $99 monthly fee, make sure you know how much this plan really costs: $99 x 12 = $1,188 up front.

Teams can’t use Hootsuite’s entry-level plan

If you’re a solo marketer, you may be able to get by on Hootsuite’s Professional plan. But it only allows a single user with up to 10 social accounts.

Hootsuite pricing

When you need to get your team on board, you have to upgrade to the Team plan ($249 per month with annual billing). This plan supports three users and 20 social profiles.

So what if you have a larger team or need to link more social profiles? Well, you could remove a social profile to make room for another one, which is what Hootsuite recommends.

In fact, Hootsuite doesn’t allow adding on extra users or social accounts for the Professional or Team plans. Your only option is to upgrade to Hootsuite’s Enterprise plan, which allows custom settings based on your team’s needs. For pricing, you’d need to contact sales.

Loomly’s pricing is geared toward large teams

Unlike Hootsuite, Loomly publishes monthly and annual rates for all plans. As a result, you can compare costs more easily. For example, the platform’s entry-level Basic plan costs $42 per month ($32 per month with annual billing) for two users and 10 social accounts.

Loomly pricing

While Loomly doesn’t allow adding extra users or accounts to any plan, its upgrade options are far less pricey than Hootsuite’s. For example, Loomly’s Standard plan costs $85 per month ($64 per month with annual billing) and includes six users and 20 social accounts.

Unlike Hootsuite, Loomly’s top-tier Premium plan doesn’t require a custom quote. It costs $369 per month ($277 per month with annual billing) for 30 users and 50 social accounts.

So, what’s the catch? It’s true that Loomly is relatively affordable for large teams that need to manage a lot of social profiles. But its features are pretty basic.

If you need social listening to monitor your brand reputation, an ROI tracker to prove the value of your work, or AI-powered tools for more efficient content creation, Loomly won’t work.

Agorapulse’s plans are affordable and customizable

Agorapulse offers both monthly and annual billing so you can commit to the time frame that works best for your team. To see the different prices for each plans, just use the toggle at the top of the page.

Agorapulse pricing

All Agorapulse plans support a single user and 10 social profiles. However, you can add more users or more social networks to any plan for a preset fee. As a result, you can purchase the plan with the features you need—and scale it to fit your team.

For example, if you need basic scheduling, engagement, ROI, and reporting, the entry-level Standard plan ($69 per user per month or $49 with annual billing) could be a great fit. If you need Instagram product tagging, a link in bio tool, and social listening, you’ll want to consider upgrading to the Professional plan ($99 per user per month or $79 with annual billing).

For access to all features—including an automated inbox, advanced ROI reports, and customized power reports—the top-tier Advanced plan ($149 per user per month or $119 with annual billing) will be your best bet. And if you need unlimited social profiles, shared calendars, and a dedicated account manager, contact us about our Custom plan.

Agorapulse Is Ideal for Agencies

If you’re purchasing social media management software for an agency, you have additional factors to consider. After all, you need to manage social media for more than just a single brand. You need to juggle everything for multiple businesses.

With Hootsuite, an agency’s only option would be purchasing the Enterprise plan, as lower tier plans cap you at 20 social accounts and three users. But keep in mind that even the Enterprise plan requires an extra fee to add features like ROI reporting and social listening.

With Loomly, an agency could get by with the Premium plan, which supports 50 social accounts. But it’s important to note that Loomly doesn’t have agency-focused tools like shared calendars and custom reports. Instead, you’d need to give clients a user seat. And if you need social listening or ROI tools, you’d have to purchase another solution.

In contrast, Agorapulse is ideal for agencies. This G2 reviewer sums things up nicely:

G2 review of Agorapulse's agency capabilities

So, which plan should you choose? To keep costs low, you could go with our entry-level Standard plan and add on users and social profiles as necessary. On the plus side, you’d only pay for what you needed. But on the downside, you’d miss out on many of our agency-focused tools.

Our top-tier Advanced plan includes everything you need to run a social media agency:

  • Shared calendars that let clients review content without giving them a user seat.
  • Team workflows that let you collaborate on content more efficiently.
  • Power reports that let you customize your weekly or monthly client reports.
  • Bulk publishing so you can schedule more content faster.
  • Content library so you can organize creative assets as a team.
  • Social listening so you can find and join the right conversations.
  • Advanced social ROI reports so you can prove the value of your work.

For larger agencies, our Custom plan is a better bet. With unlimited social profiles and unlimited shared calendars, this plan can support you as you scale.

Wrapping Up Our Loomly vs Hootsuite vs Agorapulse Comparison

As you can see, reviewers rank Agorapulse ahead of both Loomly and Hootsuite in categories from publishing and content creation to listening and reporting. Why?

Because we built Agorapulse with you in mind. Over 30,000 social media managers use our tool every day to collaborate, monitor, analyze, and build brands on social media.

To see for yourself, sign up for a free trial (no credit card required). Test our social media solution at no cost for 30 days—and if you need a hand getting started, reach out to our top-rated support team 24/7.

Loomly vs Hootsuite vs Agorapulse: Which Is Best for Your Team?Loomly vs Hootsuite vs Agorapulse: Which Is Best for Your Team?Loomly vs Hootsuite vs Agorapulse: Which Is Best for Your Team?