Staying on top of social media for any business is a huge job, and it’s a job that entails a lot more work than most people realize. Social media teams often are left last in regards to allocating the marketing budget for the year, which often means they don’t have the resources to do their job effectively. (It is all too common for the “social media team” to be a team of one.)
With that in mind, it really comes as no surprise that sometimes it can be difficult for teams to keep up with the never-ending demands of managing social media. However, in recent years the use of artificial intelligence (AI) tools for social media management has taken off. This trend isn’t showing signs of slowing down anytime soon.
The Role of Social Media in Modern Business
From brand awareness to customer engagement and loyalty, social media plays a significant role in driving growth and revenue for companies in every industry. As such, businesses need to have a team that can keep up with the fast-paced world of social media.
Social media platforms have transformed the way businesses connect with their customers and promote their products and services. Business owners know that it only takes one social media post for a business to take off. When you combine that with their unrealistic expectation of “going viral,” it puts a lot of pressure on social media teams to craft content that can deliver.
This is just one of the many obstacles social media teams deal with daily. But it certainly isn’t the only one.
Challenges Faced by Social Media Teams
From creating and curating content, engaging with followers, responding to customers, and analyzing performance metrics, social media teams have A LOT on their plate. All of these tasks require a significant time commitment, and it is seemingly impossible for social media managers to keep up with.
In addition to time constraints, social media teams also face the challenge of staying up-to-date with the latest trends and best practices. Trending topics for each social media platform change so rapidly that what worked yesterday may not work today. Those who create content must be proactive in their approach and constantly seek out new strategies and tactics to stay ahead of the curve.
Another challenge faced by social media teams is managing customer feedback and complaints. Social media platforms provide customers with direct communication with businesses, which can be both a blessing and a curse.
While this communication allows businesses to address customer concerns in real time, it also means that negative feedback on social channels can quickly spread and damage a company’s reputation.
Social media teams must be prepared to handle both positive and negative feedback and respond in a professional and timely manner or they risk a backlash from others on social media platforms like Facebook or Twitter.
For example, this Facebook post from a disgruntled Ryanair customer – which then went on to receive over 600,000 likes, and 30,000 comments bashing the company. Yikes.
There’s a way that businesses can circumvent this sort of negativity from happening on social media by using AI tools that will complement (not replace) the important work of your real, living breathing social media team. Sounds awesome, right?
Spoiler alert: It is awesome.
Benefits of Integrating AI Tools into Your Social Media Strategy
AI-powered tools can help avoid public social media scandals like the Ryanair fiasco above. But that’s not the only reason to start using them (although, it is a pretty good one.) Let’s take a look at some of the other benefits of integrating AI tools into your social media strategy.
Time and resource savings
One of the most significant benefits of integrating AI tools into your social media strategy is the time and resource savings that it can provide. AI-powered tools can automate all kinds of tasks, such as scheduling and publishing social media posts.
Creating automatic approval workflows also can ensure nothing slips through the cracks. Getting these sorts of things done with the help of AI will free up the schedule for your social media team to focus on other critical activities that require human input.
Improved content quality and relevance
AI-powered content creation makes life easier for anyone using social media, but it especially comes in handy when publishing lots of content regularly. Because after thousands of social media posts, you might be feeling stuck for ideas to write about. This is a perfect opportunity to use some kind of AI tool to overcome your writer’s block.
But with dozens of AI writing tools out there, which should you try …?
Check out the new writing assistant tool in Agorapulse. It can help you write your social media posts and create captivating captions. It also can suggest relevant keywords and provide other content suggestions that can save teams considerable time and effort in brainstorming and crafting content.
Additionally, personalizing content becomes much easier with the AI Writing Assistant in Agorapulse. It can suggest variations in messaging, visuals, and calls-to-action based on user characteristics, such as demographics, interests, and behavior. This gives social media teams the ability to create hyper-specific campaigns that will resonate on a deeper level with the target audience, and form stronger connections with existing followers.
Data-driven decision making
Another key reason you should be integrating AI tools into your social media strategy is that it encourages marketers to use a data-driven methodology. AI-powered analytics tools can analyze vast amounts of social media data to identify trends, patterns, and insights that can help social media teams make informed choices when it comes to their marketing strategies.
So for example, at Agorapulse, we like to use Agorapulse. (I will admit, we may be a bit biased here).
But here’s one reason (of many!) why we love it: You can easily identify the best times to post, the most engaging content types, and the most effective social media channels for your business.
It is these types of insights that can be used to make data-driven decisions that help drive better business outcomes.
Prove ROI of social media
Getting the data is just half the battle though. Measuring the impact of your social media strategy is crucial to improving your performance and AND ensuring that you can score the social media budget for next year.
AI-driven reporting tools can help social media teams not only measure the impact of their social media strategy, but also put all the data together in a handy-dandy report that’s ready to share with your boss or clients.
(Yep, you can do all of this in Agorapulse, too.)
Monitor brand reputation
Social listening tools use AI algorithms to track social media conversations and analyze the sentiment and tone of those conversations. By tracking conversations surrounding your brand, you can gain a better understanding of the public perception of your business. This information can also help social media teams identify trends, understand their customers’ needs and monitor brand reputation on social platforms like Facebook or Twitter.
Future of AI Tools in Social Media Management
The future of using AI tools in social media management is exciting; natural language processing in chatbots and personalized recommendations are set to transform the industry even further.
However, as AI technology evolves, there are ethical considerations and potential challenges to be aware of, such as the automation of decision-making processes and the potential loss of jobs.
It is important to keep in mind that while AI tools can help save time and resources, it is not a replacement for human creativity or innovation. (Even ChatGPT agrees!)
By striking the right balance between AI automation and human input, social media teams can set themselves apart from their competitors.
AI Tools Will Transform Your Social Media Strategy
AI tools can easily double or triple the output of a normal social media team (and make it look easy.) This means that for business owners to stay in touch with modern marketing tactics they will need to make AI a key component of their social media strategy.
Bottom line, if you aren’t using AI-powered tools yet, well… you should be.