Hashtags have always been at the heart of brands’ social media strategies. Now that it’s possible to search for content on Instagram using a hashtag search engine, their use has taken on a new dimension.

Hashtags aren’t necessarily useful on all social networks, but they are must-haves for Instagram, Twitter, LinkedIn, and TikTok.

In this article, we’ll introduce you to different tools for finding the right hashtags for your customers, whether you work for an agency or for your brand.

What Is a Hashtag?

Born on Twitter in 2007, the hashtag is a “keyword” preceded by a pound sign. Its use on social networks is now ubiquitous for categorizing content. A hashtag helps immensely for industry and competitive intelligence.

The hashtag can also be used as part of a marketing strategy. You can create a hashtag specific to your brand and encourage your customers to use it when they post content about your brand, products, and services.

On TikTok, the hashtag even has its own challenge, the Branded Hashtag Challenge. A brand challenges its community with a specific hashtag. Users publish their content with it, making it easy to find related content. You can also use hashtags as part of an influencer strategy.

To optimize your marketing teams’ efforts in using and finding hashtags, here are seven tools to try:

1. All-Hashtag

If you’re looking for an all-in-one hashtag search platform for Facebook, Instagram, or Twitter, All-Hashtag might be the tool for you. This solution is designed to help you generate more engagement on your posts. It’s a free tool, so it’s ideal for getting started or testing a hashtag strategy.

All-Hashtag is a hashtag search engine for Twitter, Facebook, and Instagram.

Need hashtag ideas? All-Hashtag will help you find them. Just enter a keyword, then the tool will generate 30 similar hashtags based on synonyms or related expressions. You can filter the results as needed. You can also analyze the popularity of your hashtags using All-Hashtag’s integrated analysis tool. The tool shows you the ranking according to the number of results for a given hashtag.


2. BuzzSumo

If you want to go beyond simple hashtag research, look no further than BuzzSumo. This platform allows you to identify influencers and content related to specific hashtags.

Unlike All Hashtag, BuzzSumo is not free.

To use this tool, type the hashtag of your choice into the search bar, and BuzzSumo will bring up content related to your keyword. You can then see how much engagement the content has generated. Based on this information, you can evaluate which content performs best on social media for your desired keyword.

buzzsumo hashtag

BuzzSumo also helps you find influencers. It’s a recurring question for social network professionals: How do I find an influencer who corresponds to the subject I want to talk about? BuzzSumo is the answer. Start by entering your hashtag, then choose whether you want to find influencers with a keyword in their profile or in the content they share. Then filter the results by number of followers or engagement rate. You’re all set.

3. Hashtagify

This tool focuses on two social networks: LinkedIn and Instagram. If you need to find information on the performance of a hashtag on Twitter, Hashtagify will offer you a complete analysis. You can choose between free use and a premium subscription. This tool lets you calculate the historical or recent popularity of a hashtag, on a scale of zero to one hundred. Graphs let you see the performance of the searched hashtag over recent weeks or months.

Like All Hashtag, Hashtagify offers a selection of 30 hashtags similar to the one of your choice.

Hashtagify also lets you search for hashtags on Instagram. You can get real-time statistics on any hashtag and related keywords. Your engagement rate or the quality of your content are also provided.

This tool also helps you track the activity of your competitors. You can see which Twitter profiles are tweeting about the hashtag you’re looking for. As you can sort by influence or number of followers, Hashtagify makes it easy to find influential accounts in your field of activity.


4. Hashtracking

The hashtag tool has been designed to increase the number of followers on your accounts and to create webmarketing campaigns and optimize your content.

On Hashtracking, you can follow specific hashtags. You can determine the reach of a keyword, the number of people following it, or the number of tweets with that hashtag over a given period.

hashtag tools

Big advantage: You can also evaluate the “peak times” for a given hashtag. In just a few seconds, you’ll have a precise overview of the power of the hashtag you’re testing. The tool generates a report on the recent activity of your keyword to help you decide whether or not to use it for your brand.

Get started with hashtags and more via a FREE Agorapulse trial!

5. Keyhole

Keyhole tracks and analyzes a hashtag in real time. Type any keyword into the tool’s search engine, and Keyhole provides information about what is being said about the keyword you’re looking for. The tool works for Instagram, Twitter, TikTok, LinkedIn, Facebook and YouTube.

keyhole hashtags

Thanks to artificial intelligence, Keyhole is able to predict how your hashtag will behave today, next week, or next month.

Yes, you read that right. Interesting, isn’t it? You can use the tool’s predictions to estimate the engagement and reach you’re likely to get, so you can make the best choice.

6. RiteTag

Can’t decide which hashtags to use to generate maximum visibility for your brand? RiteTag offers a simple hashtag suggestion tool for Instagram and Twitter. You start by typing in your keyword. You then instantly get dozens of related hashtags. Next to each suggestion, you can see the number of tweets and retweets with that hashtag. You can also identify the best time to publish.


This hashtag tool is also free. A paid account will allow you to go even further and analyze the last 30 days for a specific keyword. You can access links to Twitter profiles using each hashtag. This analysis will enable you to identify your competitors or the right influencers.

7. Agorapulse

Agorapulse also offers a tool for unearthing the best hashtags. In addition to all the features offered on our platform, you can also take advantage of a dedicated hashtag search function. Automated searches allow you to receive the most relevant results according to your needs.

Each search is linked to the Twitter or Instagram profile you have previously selected. You can activate or deactivate the automated search with a simple click. To use this tool, simply go to the ‘Social Listening’ tab. From your Agorapulse dashboard, you can like or open the messages most relevant to you.

hashtag tools

Finally, the ‘Reports’ tab lets you see how your hashtags have performed over the days. You can calculate the total number of mentions of your hashtag over a given period. Our solution lets you compare different periods to see how your hashtags perform over time, and adapt your strategy if necessary.

In Conclusion

You now have several tools at your disposal to easily determine which hashtags to use in your social network publications. Don’t overdo it either—if you want to see what the latest hashtag trends are for each platform, you can check out our free tool Social Trends. or read the latest insights on hashtag use in our 2024 State of Community Management Report.

social trends by agorapulse

Use our free Social Trends tool to see the most popular hashtags each month for Facebook, Instagram, Twitter/X, and TikTok.


Don’t forget to grab a free trial and see how it can help improve your social media marketing strategy!

7 Tools to Find the Best Hashtags