All You Need to Know If You Want to Export Your Facebook Fans

Posted on February 6, 2013 by

[[Updated October 14, 2016]]

There’s a lot of misunderstanding out there regarding about the ways you can and cannot export Facebook fans and their data. It’s time to set the record straight!

1. There is no magic button to download Facebook fans.

There used to be a way to automatically export Facebook fans for free (see here), but Facebook shut this loophole down a while ago. So unless you want to spend the next decade copying and pasting, you won’t be able to get all your 10,000 fans in a well organized Excel spreadsheet.

via GIPHY

2. Some third party tools  can help you — with limitations.

We’re one of them!  Yes, Agorapulse can help you export Facebook fans for those who voluntarily sign up for a promotion from your page. But Facebook’s API limits third party tools from publicly expose your fans’ data. And given that we’re a Facebook Marketing Partner, we don’t want to mess around with that.

Simply put, fans are just lent to you, under certain conditions. And Facebook sets the conditions. That means that you’ll never have access to all your fans’ data. A third party tool (including Agorapulse) can only extract data from fans that have interacted with your page at least once according to Facebook’s terms of service.

A fan that has never posted on your page or liked/commented one of your posts will not be “visible” to your software’s eyes.

If you’re a user of Facebook, you might better understand the policy. Imagine if each fan page you “liked” suddenly bombarded you with messages and email?

via GIPHY

3. The data  you’d get about your  Facebook fans might disappoint you big time.

Well now that you know that you need a third party tool to export Facebook fans into Excel spreadsheet AND that you’ll only get a small portion of them, the next question should be, “Should I really care?

Unless you’ve gathered qualified data about these fans, no. Their data isn’t worth a peanut.  All you’ll have is a first name, last name,  gender and a profile picture (sometimes a cat, a kid or a muscle car!). What good will that do to your bottom line?

At Agorapulse, we’ve focused our efforts on gathering qualified data (email, age, client status, etc.) that provides real value to you. We’ve built our applications (sweepstakes, contests, coupons, and so on) to gather the real data you need, so the next time you’ll want to download your fan base into Excel using our Facebook Page Management Software, you’ll get something of value.

Facebook management tool Agorapulse

Otherwise, there is no value in downloading your fan base.

If you want to download your fanbase, use Agorapulse to gain qualified data first.

Disagree (or agree) with me?  Let me know in the comments!

Emeric is the co-founder of AgoraPulse, a Social Media Marketing Software company launched in 2011 and based in Paris and San Francisco. AgoraPulse is currently being used by more than 5,000 businesses across 180 countries.   Since 2000, he has been one of the European pioneers in the field of Social Media Marketing. He has advised French and international brands such as Virgin, FIA and Microsoft.   He is a regular speaker at International conferences such as the AllFAcebook Marketing Conference, Facebook Success Summit and BOLO. He is also an accredited instructor at the Online Marketing Institute.