[[Updated October 14, 2016]]
There’s a lot of misunderstanding out there regarding about the ways you can and cannot export Facebook fans and their data. It’s time to set the record straight!
There used to be a way to automatically export Facebook fans for free (see here), but Facebook shut this loophole down a while ago. So unless you want to spend the next decade copying and pasting, you won’t be able to get all your 10,000 fans in a well organized Excel spreadsheet.
We’re one of them! Yes, Agorapulse can help you export Facebook fans for those who voluntarily sign up for a promotion from your page. But Facebook’s API limits third party tools from publicly expose your fans’ data. And given that we’re a Facebook Marketing Partner, we don’t want to mess around with that.
Simply put, fans are just lent to you, under certain conditions. And Facebook sets the conditions. That means that you’ll never have access to all your fans’ data. A third party tool (including Agorapulse) can only extract data from fans that have interacted with your page at least once according to Facebook’s terms of service.
A fan that has never posted on your page or liked/commented one of your posts will not be “visible” to your software’s eyes.
If you’re a user of Facebook, you might better understand the policy. Imagine if each fan page you “liked” suddenly bombarded you with messages and email?
Well now that you know that you need a third party tool to export Facebook fans into Excel spreadsheet AND that you’ll only get a small portion of them, the next question should be, “Should I really care?
Unless you’ve gathered qualified data about these fans, no. Their data isn’t worth a peanut. All you’ll have is a first name, last name, gender and a profile picture (sometimes a cat, a kid or a muscle car!). What good will that do to your bottom line?
At Agorapulse, we’ve focused our efforts on gathering qualified data (email, age, client status, etc.) that provides real value to you. We’ve built our applications (sweepstakes, contests, coupons, and so on) to gather the real data you need, so the next time you’ll want to download your fan base into Excel using our Facebook Page Management Software, you’ll get something of value.
Otherwise, there is no value in downloading your fan base.
If you want to download your fanbase, use Agorapulse to gain qualified data first.
Disagree (or agree) with me? Let me know in the comments!