Organic social media can be one of the biggest sources of high-quality leads. Here are some tips to get you started.
Most people relate driving traffic to paid social media campaigns, but organic social media traffic is also a valuable traffic generator. (Social media drives 25.6% of website traffic from organic and paid sources.)
Organic social media traffic represents people who take a genuine interest in your brand and are actively considering it.
The good news is that 57% of people are more likely to buy from a brand that they follow on social media. Once you get visits from social media organically, the challenge lies in offering relevant content and optimizing this traffic to drive leads.
Here are four ways to effectively capture leads from organic social media traffic and the tools you can use to do so.
An exit-intent pop up refers to a pop-up that takes up the entire screen and appears when the visitor is about to leave your website (which is tracked through user movements).
Unlike the usual pop-ups, exit-intent pop-ups are the website’s last chance to convince the visitor to stay.
That type of pop-up is effective in generating leads because it offers a clear call-to-action and redirect the visitor’s attention to your offer.
Grab attention from visitors by using a:
Use a visually appealing image or animation, and concise copy. Most importantly, give visitors the option to quit by displaying a “close” button.
You can also personalize exit intent pop-ups for social media.
For example, if visitors come to your website from Instagram, you can link them to your top Instagram posts. The same can be done for other social media platforms. You can also offer your social fan following an exclusive discount.
A software you can use to implement exit-intent pop-ups to increase conversions is Hello Bar. The following features make it an effective lead-capturing tool:
You may have a considerable amount of traffic coming from your Facebook page yet conversions seem to be extremely low.
Ever wonder how visitors navigate your website and at what points they drop-off? You need to understand customer behavior, which helps you optimize your website content to capture more leads and sales.
The most accurate way to access this information is through Google Analytics’ Users Flow report. It is a graphical representation of the path users take on entering your website. Use it to examine traffic sources, patterns, and page views. Also, you get a better understanding of how people interact with your website.
You can view this report in Google Analytics’ Audience section. The encircled portions (in red) signify the pages that received high drop-offs.
Visitors drop-off when they don’t get the information they are looking for or the page is poor in terms of usability. Install pop-ups on those specific pages.
Those pop-ups can offer a free trial or an incentive, or even display valuable information that compels visitors to stay.
Exit rate refers to the percentage of exits on a page. Pages with high exit rates denote that they need fixing.
People exit pages without converting for many reasons, such as:
The example below displays a page with an exit rate of 65.69%. This is an alarming figure. It can be arrested by installing pop-ups in those specific pages.
For instance, if you notice that the checkout page has the maximum exit rate, you should consider installing a pop-up that features an additional discount or a value offering, such as free shipping or free returns.
Display a pop-up with a persuasive message that would compel the user to not leave and to take the desired action.
Content marketing is evolving, and interactivity is the need of the hour. One such interactive content that has become hugely popular is quizzes.
Everyone likes quizzes. They are fun and engaging. They manage to grab people’s attention and stimulate curiosity.
So why not use interactive quizzes to generate leads? You can post about it on social media, directing followers to an interactive quiz on your website.
Design a playful quiz with short and easy survey questions. At the end of it, ask for the quiz-takers basic contact details, such as name and email ID before you reveal the score! That is a smart way to generate qualified leads.
You can also create trivia quizzes related to your niche and challenge users to test their knowledge. This can end with their score and a value-add that would enrich their knowledge, such as a free e-book or whitepaper.
The data obtained from quiz results can be used to segment your audience, which lets you nurture your leads by sending personalized communication their way.
You can use Survey AnyPlace to capture leads with interactive quizzes.
Here are some things you can do with this tool:
Generating leads is a common challenge marketers face but organic social media can be one of the biggest sources of high-quality leads.
Get started on saving time and energy on your own social media management! Check out our free trial of Agorapulse to help you schedule, track, and measure all your social media efforts.