V&A Museum

V&A Museum

V&A Museum

Our Guest

How do you decide on what to include in your content calendar when you have over 2.3 million pieces of art to showcase? We talk to Annie Andoh, the Social Media Manager for the Victoria and Albert Museum located in London.

The V&A Museum is the world’s largest museum of applied arts, decorative arts, and design, housing a permanent collection of over 2.27 million objects. It was founded in 1852 and named after Queen Victoria and Prince Albert.

Annie explains how she organizes content for channels that have over 1 million followers worldwide, how because of the pandemic she successfully tapped into Tiktok to attract new audiences to the V&A museum, and the perils of going ‘viral’ in a bad way – remember #susanalbumparty anyone?

Key Takeaways

  • How to create social media content for museums
  • How to attract Gen-Z audiences with TikTok
  • How to decide if agency life, as a social media manager, is for you