You’ve likely heard alot about the decline of Facebook Reach over the years.
This has been further escalated after what many call the “Facebook Apocalypse” announcement Mark Zuckerberg made regarding how Facebook would view posts from pages.
But, are things as bad as they seem?
That’s what we sought to find out in this podcast and experiment, looking at the data from 30k Facebook pages.
Unlike other experiments we didn’t run a test or have a hypothesis for this one — we instead dug through a boatload of data we have from our Facebook Page Barometer.
“In 2012 there was alot of noise about Facebook Reach, but there was no data. So we created a system with data points people could rely on. ” – Emeric Ernoult
“I’ve been looking at THOSE numbers for a long time now!” – Lisa Kalner Williams
The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.
We’ll test mainly organic reach, but also will run paid experiments.
The experiments are conducted by myself, Scott Ayres, and Jason How.
We typically publish 1 blog post and podcast per week.
The podcast is co-hosted by Richard Beeson and myself.