Written by Lisa Kalner Williams

July 27, 2016 at 6:44 am

How to Monitor Social Media Conversations Using Agorapulse

[[updated September 24th, 2018]]

Did you know that Agorapulse allows you to monitor social media by capturing key conversations on Twitter, Instagram, and Facebook?

If you’re ready to get serious about social media listening, check out what we can do for you.

Monitoring on Twitter

With Agorapulse, you can discover Twitter conversations containing words or phrases specified by you, filtered by language and location.  

Want to set up a listening station like that? Well, great!

Your accounts already come with a couple of searches for you — one for your organization’s name and another for your organization’s website. This is what our own default search list looks like.

default listening settings

Anytime someone tweets a link to your website, or uses your business’ name (with or without the @ sign) you’ll see those tweets in the “Monitoring” tab of your Agorapulse dashboard.

If you want to go beyond these two searches, go on and set up more searches about your brand, marketplace, competition, branded hashtags — whatever you want to keep tabs on.

If you’re, say the Renwick Gallery in Washington D.C., and want to see all tweets using the branded hashtag #renwickgallery, you can set up a search like this.

twitter hashtag monitoring

To get super precise results, you can use the tool’s options to filter your search by language and/or location. You can also indicate words or phrases of tweets you DON’T want delivered to you.

Then go back any time and watch search results begin to populate your Monitoring tab. In an instant, you can see that people are having a blast at the Gallery. If you want to thank them for their kind tweets (it’s good Twitter etiquette after all), simply hover over a given message, click reply, and show your gratitude.

twitter search reply

You can also assign a tweet to a team member who might be better suited to say thanks or answer a question a person might have in her tweet.

assign twitter search

Monitoring on Instagram

Agorapulse allows you to easily capture Instagram posts either by hashtag or location. Let’s first see a hashtag set up. Let’s see what we pictures of vegan pizza we can find.

instagram search monitoring

That took what, 25 seconds? Now your monitoring dashboard will have a real-time feed of all public Instagram posts with the hashtag #veganpizza.

instagram hashtag searchIn this search, let’s set up a search to find Instagram posts from an independent, Boston-area coffee shop that sits right across the street from a Starbucks.

monitoring on instagramThen return to your monitoring dashboard for your Instagram account and watch all the tweets roll in from that location.

instagram location monitoring

Monitoring on Facebook

Want to see what people are saying about your business on Facebook? Our monitoring dashboard will show you all the public posts mentioning your brand. (We wouldn’t be a Facebook Marketing Partner if were all sneaky and pulled up private posts. Plus that’s just sleazy.)

Here are the results our social media management tool Agorapulse recently received in our dashboard.

facebook monitoring

It’s hard to find these brand mentions on the native Facebook platform. We capture these nods in one location for easy reviewing — it’s especially handy if your team has more than one person monitoring social media!

teams and agencies

Learn to Monitor Social Media Better with Agorapulse

We’ve spent most of this post reviewing the channel-by-channel monitoring features of Agorapulse. Now let me introduce you to the features that go across Facebook, Twitter, and Instagram.

Assign a post to a team member. This handy feature is available for your Facebook, Twitter, and Instagram accounts. Take a peek on how a coworker assigned a Facebook mention of our blog to me.

assigning facebook mention

2. Review the people behind these posts and comments. Click on any author’s name to learn more about them.  You can see their public profile data, add custom notes and view your previous conversations with them (public or private). It’s like a mini-CRM built into your social media monitoring tool.

twitter conversation history

3. Inbox Assistant Rules. Sure, there is a lot of debate of automation on social. But what if I told you that Agorapulse has an automatic way to get rid of spam from your Facebook, Twitter, and Instagram accounts? You might warm up to automation then, huh?

Meet the Agorapulse Inbox Assistant– your trusty sidekick in human-centered automation. You can use it to set up different automatic moderation rules based on keywords such as:

  • Automatically hiding or deleting posts that use racist, sexist, and other kind of language you don’t want on your page
  • Assigning questions and customer service queries directly to the folks responsible for handling those posts based on user phraseology
  • Bookmarking testimonials and social praise so you can easily pull it up later

Here’s one moderation rule I’ve set up so that I never have to see any faux-social “thanks for following!” tweets when I log into my Agorapulse dashboard.

assistant thanks

And see the bottom rule on the following Facebook moderation rules? By setting up a rule to hide any comments or posts to page with “http,” you no longer have to have to deal with folks who drop spam links on your page.
facebook inbox assistant spam

Sweet, huh?

If you want a social media tool that offers these social monitoring features in addition to social media publishing and reporting (included in all our plans), why not try a free trial of Agorapulse today?

Lisa Kalner Williams

Lisa Kalner Williams is the Lead Social Media Strategist for Sierra Tierra Marketing and the Content Marketing Director for Agorapulse. You might see her speaking across the country on how to better market using Instagram.

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